Website review, no card needed

ferosor.cl logo

ferosor.cl website review

Visit site (opens in a new tab)Reviewed 22 October 202654 issues · 104 checks

This review found 54 issues worth fixing on ferosor.cl, 22 of them high impact, across 104 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s3.0 sMay 2Oct 173.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.3 s
May 9, 20263.2 s
May 16, 20263.2 s
May 23, 20263.2 s
May 30, 20263.1 s
Jun 6, 20263.2 s
Jun 13, 20263.2 s
Jun 20, 20263.3 s
Jun 27, 20263.3 s
Jul 4, 20263.3 s
Jul 11, 20263.3 s
Jul 18, 20263.4 s
Jul 25, 20263.4 s
Aug 1, 20263.3 s
Aug 8, 20263.2 s
Aug 15, 20263.1 s
Aug 22, 20263.1 s
Aug 29, 20263.1 s
Sep 5, 20263.1 s
Sep 12, 20263.2 s
Sep 19, 20263.2 s
Sep 26, 20263.2 s
Oct 3, 20263.3 s
Oct 10, 20263.3 s
Oct 17, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
213 ms158 msMay 2Oct 17207 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026177 ms
May 9, 2026173 ms
May 16, 2026168 ms
May 23, 2026164 ms
May 30, 2026169 ms
Jun 6, 2026170 ms
Jun 13, 2026171 ms
Jun 20, 2026172 ms
Jun 27, 2026171 ms
Jul 4, 2026171 ms
Jul 11, 2026170 ms
Jul 18, 2026170 ms
Jul 25, 2026165 ms
Aug 1, 2026166 ms
Aug 8, 2026171 ms
Aug 15, 2026175 ms
Aug 22, 2026178 ms
Aug 29, 2026182 ms
Sep 5, 2026185 ms
Sep 12, 2026186 ms
Sep 19, 2026192 ms
Sep 26, 2026192 ms
Oct 3, 2026195 ms
Oct 10, 2026201 ms
Oct 17, 2026207 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ferosor.cl (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ferosor.cl at 0.6 s0.6 s
  2. ferosor.cl at 1.2 s1.2 s
  3. ferosor.cl at 1.8 s1.8 s
  4. ferosor.cl at 2.5 s2.5 s
  5. ferosor.cl at 3.1 s3.1 s
  6. ferosor.cl at 3.7 s3.7 s
  7. ferosor.cl at 4.3 s4.3 s
  8. ferosor.cl at 4.9 s4.9 s

ferosor.cl does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix43
  • Use efficient cache lifetimes

    3.0 s · 1.2 MB

    110 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • Reduce unused JavaScript

    2.7 s · 539 KiB

    About 539 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Render-blocking requests

    2.8 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43 (desktop: 31). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,012 HTML elements

    The page has 3,012 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    350 ms · 3.3 MB

    39 images could be 3.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, Google Tag Manager and Google CDN and others), adding 1.1 MB and 820 ms of main-thread time.

  • Reduce unused CSS

    600 ms · 104 KiB

    About 104 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Facebook adds 420 ms

    420 ms

    Facebook costs a phone 420 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 263 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 229 ms

    229 ms

    Google Tag Manager costs a phone 229 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google CDN adds 130 ms

    130 ms

    Google CDN costs a phone 130 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 27 ms

    27 ms

    Your server sent the HTML in 27 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.9 s

    4.9 s

    Real visitors wait 4.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.71

    0.71

    For real visitors the layout shifts by 0.71 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 38.9 s

    38.9 s

    Your largest element takes 38.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Slide background”.

  • Time to Interactive: 40.7 s

    40.7 s

    The page becomes fully interactive after 40.7 s. Good is under 3.8 s.

  • Speed Index: 10.2 s

    10.2 s

    Visually, the page fills in at 10.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.4 s

    4.4 s

    The first text or image appears after 4.4 s on a phone. Good is under 1.8 s.

  • Real-user INP: 243 ms

    243 ms

    Real visitors wait 243 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 594 ms

    594 ms

    Scripts block taps and scrolling for 594 ms in total while the page loads. Good is under 200 ms.

  • 40 images without width and height

    40 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 177 ms to 207 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix38
  • Page weight: 10.1 MB in 141 requests

    10.1 MB

    Your homepage downloads 10.1 MB in 141 requests on a phone: images 8.4 MB (76), scripts 1.3 MB (34) and fonts 162 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 2.8 MB together. On a phone connection a single image that size takes seconds.

  • 26 images in older formats

    26 images (5.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 19 images below the first screen load straight away

    19 images further down the page (1,017 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.9 g of CO₂ per visit

    2.87 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.87 g of CO₂e: 344.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8390
  • 91 text elements with low contrast

    91 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • 16 images without alt text

    16 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (23 elements)

    All page content should be contained by landmarks: 23 elements on the page fail this check, rated moderate by axe-core.

  • 32 form fields without a label

    32 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 8371
  • Title is short (23 characters)

    Your title is only 23 characters: “Ferosor - Tienda Online”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 35 H1 headlines

    There are 35 <h1> headlines (“Chaqueta Rugged BETACRAFT Hombre”, “Chaqueta Rugged BETACRAFT Mujer” and “Chaqueta Mamaku BETACRAFT Color Café”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://ferosor.cl/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 588 internal links, 22 external

    The homepage links to 588 pages on ferosor.cl and 22 external pages.

2 checks passed
  • Meta description: 136 characters

    Your meta description is 136 characters: “Maquinaria, Farmacia Veterinaria, Nutrición Animal, Ferretería Agrícola, Agroinsumos. Neumáticos, Maquinaria Usada, Rep…”.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,573 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (24 KiB, 27 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix63
  • 1 linked page is broken

    Your homepage links to /contacto-6, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 linked pages hidden from search

    /module/askforaquote/QuotesCart and /carrito are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 7 pages without a meta description

    /module/askforaquote/QuotesCart, /carrito, /103-ferreteria-agricola, /204-semillas, /171-automotriz and /118-combustible and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

3 to fixGoogle 8885
  • 13 small tap targets

    13 of 61 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.

  • 4 distorted images

    4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix83
  • 2 broken links to your own pages

    2 links from your homepage to your own site are broken, for example https://ferosor.cl/contacto-6 (404).

  • 3 broken external links

    3 links to other sites are dead, for example https://cl.linkedin.com/company/ferosordeos (404).

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ferosor.cl).

  • Valid certificate (83 days left)

    The certificate from Let's Encrypt · YE2 verifies for ferosor.cl and is valid for another 83 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://ferosor.cl redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    ferosor.cl has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

2 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 768 words of copy

    The homepage carries about 768 words of visible text.

4 checks passed
  • 35 short forms

    35 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 47 testimonial or review blocks and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 2 email links.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

CMS
Powered by Creative Slider 6.6.9 - Multi-Purpose, Responsive
Framework
jQuery
E-commerce
PrestaShop
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This free review found 54 issues on ferosor.cl, including 25 speed issues, 7 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25