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erard.com website review
Visit site (opens in a new tab)Reviewed 6 November 202647 issues · 110 checks
This review found 47 issues worth fixing on erard.com, 12 of them high impact, across 110 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #26,146 of 80,425 reviewed websitesbeats 62%
- #15,475 of 39,528 online storesbeats 54%
- #14 of 133 PrestaShop storesbeats 89%
Closest competitors among PrestaShop stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 110 ms |
| May 23, 2026 | 111 ms |
| May 30, 2026 | 100 ms |
| Jun 6, 2026 | 98 ms |
| Jun 13, 2026 | 100 ms |
| Jun 20, 2026 | 96 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 110 ms |
| Jul 11, 2026 | 107 ms |
| Jul 18, 2026 | 111 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 102 ms |
| Aug 29, 2026 | 98 ms |
| Sep 5, 2026 | 97 ms |
| Sep 12, 2026 | 99 ms |
| Sep 19, 2026 | 102 ms |
| Sep 26, 2026 | 110 ms |
| Oct 3, 2026 | 113 ms |
| Oct 10, 2026 | 113 ms |
| Oct 17, 2026 | 111 ms |
| Oct 24, 2026 | 98 ms |
| Oct 31, 2026 | 96 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
2.5 s31 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.
Reduce unused JavaScript
1.4 s · 527 KiBAbout 527 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
619 KiB13 images could be 619 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
450 ms · 92 KiBAbout 92 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Font display
500 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 500 ms).
Google Tag Manager adds 338 ms
338 msGoogle Tag Manager costs a phone 338 ms of main-thread work and 481 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
300 ms · 50 KiB50 KiB could be saved by minifying JavaScript.
4 third-party services on the page
4 third-party services load with your homepage (Google Tag Manager, Doofinder and doofinder.com and others), adding 608 KiB and 368 ms of main-thread time.
Use efficient cache lifetimes
250 ms · 59 KiB62 files are served with short cache lifetimes, so returning visitors download them again (59 KiB).
Minify CSS
150 ms · 10 KiB10 KiB could be saved by minifying CSS.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 102 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.2 s
A phone's processor spends 1.2 s on main-thread work while loading, 409 ms of it running JavaScript. That is comfortably low.
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 6.8 s
6.8 sYour largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Find the right TV mount or stand in 3 clicks”.
Time to Interactive: 8.1 s
8.1 sThe page becomes fully interactive after 8.1 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.167
0.167The layout shifts by 0.167 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 3.8 s
3.8 sVisually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.
11 images without width and height
11 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 96 ms
96 msReal visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 722 ms
722 msReal visitors wait 722 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 110 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 133 ms
133 msScripts block the page for only 133 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.4 MB in 104 requests
2.4 MBYour homepage downloads 2.4 MB in 104 requests on a phone: images 1,003 KiB (26), scripts 972 KiB (35) and fonts 238 KiB (6). Under 2 MB keeps phones on slow connections fast.
11 images in older formats
11 images (908 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
10 images below the first screen load straight away
10 images further down the page (858 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
4 images far larger than shown
45 KiB4 images are downloaded at several times the size a phone draws them, for example thumb_68.jpg at 400 px wide, shown at 125 px. Resized copies would save about 45 KiB.
About 0.7 g of CO₂ per visit
0.67 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.67 g of CO₂e: 80.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
3 elements use ARIA attributes their role does not allow, which confuses screen readers.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
5 images without alt text
5 images have no alt text, which hurts accessibility and image search.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (8 elements)
Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 11 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (88 characters)
Your title is 88 characters, so Google will cut it off around 60: “Manufacturers of French TV furniture and stands | Columns, shelves and TV stands - Erard”.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Structured data has 1 problem
Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “WebSite: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.erard.com/sitemap.xml, so Google discovers your pages only by following links.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
197 internal links, 6 external
The homepage links to 197 pages on erard.com and 6 external pages.
3 checks passed
Meta description: 72 characters
Your meta description is 72 characters: “Specialist in media and furniture for TV and audio and video peripherals”.
One H1 headline
Your main headline reads: “ERARD, Enhancing the audiovisual experience”.
robots.txt in place
robots.txt is in place.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,018 words), so crawlers that don't run JavaScript still read it.
Other pages
2 linked pages hidden from search
/en/content/9-who-we-are and /en/content/26-our-know-how are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
6 pages without a meta description
/en/content/24-our-manifesto, /en/content/25-where-we-are, /en/content/26-our-know-how, /en/content/8-assistance, /en/819-solutions-pour-tres-grands-ecrans and /en/module/evohelpchoosing/support have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/en/module/evohelpchoosing/support has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 146 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn.doofinder.com/livelayer/1.8.211/css/2/mobile.css' from origin 'https://www.era…”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
2 redirects before the homepage
Opening https://erard.com goes through 2 redirects before the homepage loads.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (erard.com).
Valid certificate (77 days left)
The certificate from Let's Encrypt · YR2 verifies for erard.com and is valid for another 77 days.
http:// redirects to https
http://erard.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 46 links work
All 46 links checked from your homepage (40 internal, 6 external) answered without errors.
Domain and trust
No CAA record
erard.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
erard.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 27 years old
27 yearserard.com was registered in Aug 1999 through OVH sas. An established domain carries more trust with email providers and search engines.
Registered until Aug 2027
erard.com is registered until Aug 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 525 words of copy
The homepage carries about 525 words of visible text.
5 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Start” and “Contact us”.
2 short forms
2 short forms (2 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 2 customer or partner logos and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be erard.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:mx.ovh.com -all”.
DKIM signing found
A DKIM key is published (selector “mail”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- PrestaShop
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- OVHcloud
Company
- Headquarters
- Chavanoz
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on erard.com, including 13 speed issues, 7 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.