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finmodelslab.com website review

Visit site (opens in a new tab)Reviewed 4 November 202614 issues · 82 checks

This review found 14 issues worth fixing on finmodelslab.com, 3 of them high impact, across 82 checks. The most urgent: 8 tap targets too small. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for FinModelsLab

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

93A

Closest competitors among Shopify stores

Compare side by side

One score from every part of this review. How it works

finmodelslab.com (opens in a new tab)
Full-page screenshot of finmodelslab.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. finmodelslab.com at 0.4 s0.4 s
  2. finmodelslab.com at 0.8 s0.8 s
  3. finmodelslab.com at 1.1 s1.1 s
  4. finmodelslab.com at 1.5 s1.5 s
  5. finmodelslab.com at 1.9 s1.9 s
  6. finmodelslab.com at 2.3 s2.3 s
  7. finmodelslab.com at 2.6 s2.6 s
  8. finmodelslab.com at 3.0 s3.0 s

finmodelslab.com does not allow embedding, so this is Google's rendering of the page.

Speed

93

  • Render-blocking requests

    50 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Shopify), adding 68 KiB and 16 ms of main-thread time.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Use efficient cache lifetimes

    1 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (1 KiB).

3 checks passed

  • Mobile performance score: 93

    93/100

    Your mobile performance score is 93. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.5 s

    A phone's processor spends 0.5 s on main-thread work while loading, 164 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix98

  • Speed Index: 4.6 s

    4.6 s

    Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 checks passed

  • Largest Contentful Paint: 2.2 s

    2.2 s

    Your largest element renders in 2.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Financial Models & Business Plans for Smarter Decisions”.

  • Time to Interactive: 2.3 s

    2.3 s

    The page is fully interactive after 2.3 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100

  • About 0.3 g of CO₂ per visit

    0.30 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.30 g of CO₂e: 35.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed

  • Page weight: 1.1 MB in 151 requests

    1.1 MB

    Your homepage downloads 1.1 MB in 151 requests on a phone: other files 765 KiB (88), scripts 201 KiB (45) and stylesheets 54 KiB (13). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9697

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • 12 links without text

    12 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed

  • Every image has alt text

    All 1 image in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100

  • 19 internal links, 8 external

    The homepage links to 19 pages on finmodelslab.com and 8 external pages.

8 checks passed

  • Meta description: 150 characters

    Your meta description is 150 characters: “Download editable Excel financial models and Word business plan templates for 2,000+ industries. Built for forecasting,…”.

  • One H1 headline

    Your main headline reads: “Financial Models & Business Plans for Smarter Decisions”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Financial Models & Business Plan Templates for 2,000+ Ideas”.

  • Canonical URL set

    The canonical URL is https://finmodelslab.com/.

  • Structured data in place

    Structured data found: FAQPage, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://finmodelslab.com/sitemap.xml.

AI search readiness

100
4 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (828 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68

  • 1 page without a title

    /customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 4 linked pages hidden from search

    /collections/all, /customer_authentication/redirect, /collections/financial-models and /collections/business-plans are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 10 pages without a meta description

    /collections/all, /customer_authentication/redirect, /policies/shipping-policy, /collections/financial-models, /collections/business-plans and /blogs/resources and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /policies/shipping-policy has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 11 internal pages checked

    We fetched 11 pages linked from your homepage and read each the way a search engine does.

3 checks passed

  • Linked pages load

    All 11 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 10093

  • 2 small tap targets

    2 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 3 links through redirect chains

    3 links go through two or more redirects, for example https://finmodelslab.com/customer_authentication/redirect?locale=en&region_country=PL.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed

  • Served over HTTPS

    The homepage is served over HTTPS (finmodelslab.com).

  • Valid certificate (54 days left)

    The certificate from Let's Encrypt · YE2 verifies for finmodelslab.com and is valid for another 54 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://finmodelslab.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 20 links work

    All 20 links checked from your homepage (13 internal, 7 external) answered without errors.

Domain and trust

1 to fix

  • Domain expires in 72 days

    finmodelslab.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    finmodelslab.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

2 checks passed

  • Domain is 10 years old

    10 years

    finmodelslab.com was registered in Jan 2016 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    finmodelslab.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

Content and conversion

3 to fix71

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 161 words

    The homepage has only about 161 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact” and “Contact our team”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 43 testimonial or review blocks and a star rating.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

1 to fix75

  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be finmodelslab.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 14 issues on finmodelslab.com, including 2 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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