fitstop.com website review

40 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.7 s.

About 369 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.

Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.4 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

4 images could be 2.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

8 third-party services load with your homepage (YouTube, Facebook and Google Maps and others), adding 2.0 MB and 1.6 s of main-thread time.

About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

YouTube costs a phone 635 ms of main-thread work and 1,000 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

11 files are served with short cache lifetimes, so returning visitors download them again (686 KiB).

Google Maps costs a phone 263 ms of main-thread work and 500 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 307 ms. During a long task the page ignores taps.

Facebook costs a phone 281 ms of main-thread work and 225 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying JavaScript.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 30.5 s. Good is under 3.8 s.

Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 4.5 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WHERE MOVEMENT POWERS LIFE”. Most of its time is element render delay (2.2 s).

For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 131 ms to 150 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 8.1 MB in 144 requests on a phone: images 4.2 MB (16), scripts 2.8 MB (61) and fonts 625 KiB (15). Under 2 MB keeps phones on slow connections fast.

1 image (39 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (39 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.31 g of CO₂e: 277.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

6 tap targets are too small or too close together to hit reliably with a finger.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h4, h2 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 71 pages on fitstop.com and 29 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/author/yews-admin is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/free-trial and /us/free-trial all use the title “Free Trial - Fitstop”. Search engines can't tell which page to show for a search, so each competes with the others.

/author/yews-admin has no meta description, so Google writes the search snippet from whatever text it finds.

/free-trial and /us/free-trial use the same meta description. A description written for each page earns more clicks.

/us/locations, /author/yews-admin, /free-trial, /locations and /us/free-trial have no <h1> headline, so visitors and search engines get no clear main topic.

/us/own-a-fitstop took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

9 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Chrome logged issues while loading the page (“Cookie”).

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 454 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, HubSpot, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 24 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.