fitvinewine.com website review

About 922 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

About 274 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 9.6 s on main-thread work while loading, 4.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (YouTube, Yotpo and Klaviyo and others), adding 2.0 MB and 2.0 s of main-thread time.

17 files are served with short cache lifetimes, so returning visitors download them again (384 KiB).

YouTube costs a phone 783 ms of main-thread work and 1,016 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

106 KiB could be saved by minifying CSS.

11 images could be 568 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Yotpo costs a phone 348 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 287 ms of main-thread work and 204 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,799 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

20 long tasks block the main thread while loading, the longest for 199 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

12 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 19.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “HOT OFF THE STARTING LINE THE FITVINE CRUSH CLUB IS HERE Wh…”.

The page becomes fully interactive after 30.5 s. Good is under 3.8 s.

Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

The layout shifts by 0.139 while loading, so content jumps under the reader's thumb. Good is under 0.1.

3 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 111 ms to 124 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 7.0 MB in 293 requests on a phone: images 3.5 MB (37), scripts 2.1 MB (83) and other files 841 KiB (148). Under 2 MB keeps phones on slow connections fast.

FitvineFree-20.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.97 g of CO₂e: 236.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

Elements must only use permitted ARIA attributes: 8 elements on the page fail this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

Elements marked as presentational should be consistently ignored: 4 elements on the page fail this check, rated minor by axe-core.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“FitVine Wine” and “FitVine Wine”). One clear main headline is easier for people and search engines.

Your meta description is 193 characters; Google truncates after about 160, so the end of your pitch is cut.

7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 99 pages on fitvinewine.com and 12 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.fitvinewine.com/collections/all-wines, https://www.fitvinewine.com/collections/red-wines, https://www.fitvinewine.com/collections/white-wines, https://www.fitvinewine.com/collections/best-sellers, https://www.fitvinewine.com/pages/fitvine-crush-club and https://www.fitvinewine.com/tools/bundle-subscriptions and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.fitvinewine.com/pages/fitvine-crush-club, https://www.fitvinewine.com/tools/bundle-subscriptions, https://www.fitvinewine.com/pages/about-us, https://www.fitvinewine.com/pages/store-locator and https://www.fitvinewine.com/pages/community have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

Chrome logged issues while loading the page (“Cookie”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 433 words of visible text.

Before a visitor clicks anything, the page loads Google Ads and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.