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fivefourfive.it website review

Visit site (opens in a new tab)Reviewed 6 November 202635 issues · 98 checks

This review found 35 issues worth fixing on fivefourfive.it, 7 of them high impact, across 98 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s973 msMay 16Oct 311.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.1 s
Sep 19, 20261.0 s
Sep 26, 20261.0 s
Oct 3, 20261.0 s
Oct 10, 20261.0 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
122 ms96 msMay 16Oct 31108 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202699 ms
May 23, 2026100 ms
May 30, 2026102 ms
Jun 6, 2026103 ms
Jun 13, 2026112 ms
Jun 20, 2026115 ms
Jun 27, 2026114 ms
Jul 4, 2026119 ms
Jul 11, 2026119 ms
Jul 18, 2026112 ms
Jul 25, 2026108 ms
Aug 1, 2026105 ms
Aug 8, 2026106 ms
Aug 15, 2026109 ms
Aug 22, 2026112 ms
Aug 29, 2026113 ms
Sep 5, 2026111 ms
Sep 12, 2026104 ms
Sep 19, 2026104 ms
Sep 26, 2026105 ms
Oct 3, 2026107 ms
Oct 10, 2026112 ms
Oct 17, 2026112 ms
Oct 24, 2026113 ms
Oct 31, 2026108 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fivefourfive.it (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fivefourfive.it at 0.4 s0.4 s
  2. fivefourfive.it at 0.8 s0.8 s
  3. fivefourfive.it at 1.1 s1.1 s
  4. fivefourfive.it at 1.5 s1.5 s
  5. fivefourfive.it at 1.9 s1.9 s
  6. fivefourfive.it at 2.3 s2.3 s
  7. fivefourfive.it at 2.6 s2.6 s
  8. fivefourfive.it at 3.0 s3.0 s

fivefourfive.it does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix60
  • Reduce unused JavaScript

    2.7 s · 729 KiB

    About 729 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Improve image delivery

    1.3 s · 239 KiB

    1 image could be 239 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, iubenda and Facebook and others), adding 2.0 MB and 1.2 s of main-thread time.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Use efficient cache lifetimes

    400 ms · 292 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (292 KiB).

  • Shopify adds 356 ms

    356 ms

    Shopify costs a phone 356 ms of main-thread work and 771 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • iubenda adds 270 ms

    270 ms

    iubenda costs a phone 270 ms of main-thread work and 133 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 144 ms

    144 ms

    Klaviyo costs a phone 144 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • LoyaltyLion adds 72 ms

    72 ms

    LoyaltyLion costs a phone 72 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 62 KiB

    Polyfills for old browsers add 62 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 238 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    49 KiB

    About 49 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 42 ms

    42 ms

    Your server sent the HTML in 42 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 19.8 s

    19.8 s

    Your largest element takes 19.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Noi e terze parti selezionate raccogliamo informazioni pers…”.

  • Time to Interactive: 22.7 s

    22.7 s

    The page becomes fully interactive after 22.7 s. Good is under 3.8 s.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 431 ms

    431 ms

    Scripts block taps and scrolling for 431 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 99 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 123 ms

    123 ms

    Real visitors wait 123 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 439 ms

    439 ms

    Real visitors wait 439 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix60
  • Page weight: 4.7 MB in 376 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 376 requests on a phone: scripts 2.1 MB (136), other files 1.1 MB (187) and images 786 KiB (19). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    106 KiB

    1 image is downloaded at several times the size a phone draws it, for example IMG_6556-20mb-25mp.jpg at 1,500 px wide, shown at 390 px. Resized copies would save about 106 KiB.

  • About 1.3 g of CO₂ per visit

    1.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 10097
  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 19 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10079
  • Title is short (27 characters)

    Your title is only 27 characters: “Fivefourfive – fivefourfive”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (25 characters)

    Your meta description is only 25 characters: “Italian Lifestyle Company”. 70 to 160 characters is enough to sell the click.

  • One H1 headline

    Your <h1> is empty.

  • 50 internal links, 10 external

    The homepage links to 50 pages on fivefourfive.it and 10 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://fivefourfive.it/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://fivefourfive.it/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (168 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 14 pages without a meta description

    /collections/all, /pages/lookbook, /pages/about, /pages/store, /pages/sound and /pages/545-team-area and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 9 pages without an H1

    /collections/all, /pages/about, /pages/store, /pages/sound, /pages/545-team-area and /collections/hidden-details-everyday-2 and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /collections/all has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://fivefourfive.it/.

  • 37 small tap targets

    37 of 61 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot call lion.init more than once”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fivefourfive.it).

  • Valid certificate (56 days left)

    The certificate from Let's Encrypt · YE1 verifies for fivefourfive.it and is valid for another 56 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://fivefourfive.it redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 33 links work

    All 33 links checked from your homepage (29 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    fivefourfive.it has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 198 words

    The homepage has only about 198 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop All”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop”, “Shop All” and “Look Book”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be fivefourfive.it is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Apps on your store

Your storefront loads 17 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Fontify · Langshop · Labeler · Klaviyo Email Marketing Sms · Loyalty Rewards And Referrals · Microsoft Clarity · Essential Announcer · Pagefly Ai Page Builder · Geoip Country Redirect · Essential Announcement Bar · Quick Announcement Bar Prod · Slide Cart · Back In Stock · cloudfront.net · jsdelivr.net · hextom.com · wetracked.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on fivefourfive.it, including 16 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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