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flatbedequipment.com website review

Visit site (opens in a new tab)Reviewed 10 November 202622 issues · 77 checks

This review found 22 issues worth fixing on flatbedequipment.com, 6 of them high impact, across 77 checks. The most urgent: 4 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.7 sMay 23Nov 72.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.6 s
May 30, 20262.6 s
Jun 6, 20262.7 s
Jun 13, 20262.4 s
Jun 20, 20262.3 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.3 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.2 s
Sep 19, 20262.1 s
Sep 26, 20262.0 s
Oct 3, 20261.9 s
Oct 10, 20261.8 s
Oct 17, 20261.9 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Nov 7, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
132 ms100 msMay 23Nov 7121 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026113 ms
May 30, 2026113 ms
Jun 6, 2026121 ms
Jun 13, 2026112 ms
Jun 20, 2026104 ms
Jun 27, 2026105 ms
Jul 4, 2026104 ms
Jul 11, 2026112 ms
Jul 18, 2026119 ms
Jul 25, 2026128 ms
Aug 1, 2026128 ms
Aug 8, 2026122 ms
Aug 15, 2026117 ms
Aug 22, 2026113 ms
Aug 29, 2026112 ms
Sep 5, 2026113 ms
Sep 12, 2026120 ms
Sep 19, 2026120 ms
Sep 26, 2026114 ms
Oct 3, 2026113 ms
Oct 10, 2026112 ms
Oct 17, 2026119 ms
Oct 24, 2026127 ms
Oct 31, 2026128 ms
Nov 7, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of flatbedequipment.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. flatbedequipment.com at 0.4 s0.4 s
  2. flatbedequipment.com at 0.8 s0.8 s
  3. flatbedequipment.com at 1.1 s1.1 s
  4. flatbedequipment.com at 1.5 s1.5 s
  5. flatbedequipment.com at 1.9 s1.9 s
  6. flatbedequipment.com at 2.3 s2.3 s
  7. flatbedequipment.com at 2.6 s2.6 s
  8. flatbedequipment.com at 3.0 s3.0 s

Speed

4 to fix62
  • Reduce unused JavaScript

    900 ms · 162 KiB

    About 162 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    850 ms · 135 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (135 KiB).

  • Render-blocking requests

    300 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, occ-app.com and jQuery CDN and others), adding 538 KiB and 191 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 28 KiB

    About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 406 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 13.3 s

    13.3 s

    Your largest element takes 13.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Flatbed Equipment Inc image”.

  • Time to Interactive: 13.6 s

    13.6 s

    The page becomes fully interactive after 13.6 s. Good is under 3.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 609 ms

    609 ms

    Real visitors wait 609 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.077

    0.077

    The layout barely moves while loading (CLS 0.077, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix69
  • Page weight: 2.7 MB in 137 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 137 requests on a phone: images 1.8 MB (37), scripts 604 KiB (48) and fonts 116 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 10 images in older formats

    10 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    Frame_63test.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.8 g of CO₂ per visit

    0.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 90.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9796
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 59 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9281
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Flatbed Securement & Trucking Equipment Store – Flatbed Equipment Inc”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 106 internal links, 4 external

    The homepage links to 106 pages on flatbedequipment.com and 4 external pages.

6 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Heavy-duty flatbed equipment for trucks and trailers: straps, chains, binders, tarps & accessories. Fast nationwide shi…”.

  • Canonical URL set

    The canonical URL is https://flatbedequipment.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://flatbedequipment.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (653 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://flatbedequipment.com/cdn/shop/t/16/assets/tiny.content.min.css?v=5688' because its…”.

  • 32 distorted images

    32 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    24 of 25 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 266 words of copy

    The homepage carries about 266 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP ALL” and “REQUEST BULK PRICING”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact”, “Shop all” and “REQUEST BULK PRICING”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at flatbedequipment.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Yotpo Product Reviews · Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Gdpr Cookie Consent · Mbcbundlesapp · Order Value Booster

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 22 issues on flatbedequipment.com, including 8 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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