Website review, no card needed

flatspotshop.us logo

flatspotshop.us website review

Visit site (opens in a new tab)Reviewed 11 November 202637 issues · 88 checks

This review found 37 issues worth fixing on flatspotshop.us, 8 of them high impact, across 88 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of flatspotshop.us (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. flatspotshop.us at 0.4 s0.4 s
  2. flatspotshop.us at 0.8 s0.8 s
  3. flatspotshop.us at 1.1 s1.1 s
  4. flatspotshop.us at 1.5 s1.5 s
  5. flatspotshop.us at 1.9 s1.9 s
  6. flatspotshop.us at 2.3 s2.3 s
  7. flatspotshop.us at 2.6 s2.6 s
  8. flatspotshop.us at 3.0 s3.0 s

Speed

6 to fix97
  • Render-blocking requests

    1.4 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Klarna and LoyaltyLion and others), adding 1.1 MB and 425 ms of main-thread time.

  • Reduce unused JavaScript

    421 KiB

    About 421 KiB of JavaScript is downloaded but never used on this page.

  • 1,680 HTML elements

    The page has 1,680 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 128 ms

    128 ms

    Klaviyo costs a phone 128 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • LoyaltyLion adds 78 ms

    78 ms

    LoyaltyLion costs a phone 78 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    110 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (110 KiB).

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 93 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    19 KiB

    19 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed
  • Mobile performance score: 97

    97/100

    Your mobile performance score is 97. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 762 ms of it running JavaScript. That is comfortably low.

  • Server response: 56 ms

    56 ms

    Your server sent the HTML in 56 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix99
  • Time to Interactive: 11.5 s

    11.5 s

    The page becomes fully interactive after 11.5 s. Good is under 3.8 s.

  • Speed Index: 3.9 s

    3.9 s

    Visually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 checks passed
  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 1.7 s

    1.7 s

    Your largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Purple Mountain Observatory”.

  • Total Blocking Time: 78 ms

    78 ms

    Scripts block the page for only 78 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.0 MB in 190 requests

    2.0 MB

    Your homepage downloads 2.0 MB in 190 requests on a phone: scripts 1.6 MB (128), images 203 KiB (8) and HTML 80 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.57 g of CO₂e: 68.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

15 to fixGoogle 8484
  • 222 tap targets too small

    222 tap targets are too small or too close together to hit reliably with a finger.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • ARIA attributes must conform to valid names (1 element)

    ARIA attributes must conform to valid names: 1 element on the page fails this check, rated critical by axe-core.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (32 elements).

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 12 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7784
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 270 internal links, 7 external

    The homepage links to 270 pages on flatspotshop.us and 7 external pages.

6 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “An independent online skate shop from Devon, since 1995. Skate, streetwear and outdoor gear from Carhartt WIP, Patagoni…”.

  • Title: 39 characters

    Your title is a healthy 39 characters: “flatspot | Online skate shop since 1995”.

  • Canonical URL set

    The canonical URL is https://www.flatspotshop.us/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.flatspotshop.us/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,178 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.flatspotshop.us/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.flatspotshop.us/collections/last-resort-ab/category_shoes, whose canonical is https://www.flatspotshop.us/collections/last-resort-shoes. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 138 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    13 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9279
  • 224 small tap targets

    224 of 228 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,177 words of copy

    The homepage carries about 1,177 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact”, “flatspot rewards: Buy today, earn” and “Shop Now”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 9 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at flatspotshop.us, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify;Shopify Plus
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 37 issues on flatspotshop.us, including 9 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25