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flauraly.com website review

Visit site (opens in a new tab)Reviewed 12 November 202620 issues · 70 checks

This review found 20 issues worth fixing on flauraly.com, 7 of them high impact, across 70 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s1.9 sMay 23Jul 252.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.3 s
May 30, 20263.4 s
Jun 6, 20263.5 s
Jun 13, 20263.4 s
Jun 20, 20263.4 s
Jun 27, 20263.4 s
Jul 4, 20263.4 s
Jul 11, 20263.4 s
Jul 18, 20263.3 s
Jul 25, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
296 ms217 msMay 23Jul 18248 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026226 ms
May 30, 2026228 ms
Jun 6, 2026265 ms
Jun 13, 2026282 ms
Jun 20, 2026280 ms
Jun 27, 2026287 ms
Jul 4, 2026287 ms
Jul 11, 2026277 ms
Jul 18, 2026248 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of flauraly.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. flauraly.com at 0.4 s0.4 s
  2. flauraly.com at 0.8 s0.8 s
  3. flauraly.com at 1.1 s1.1 s
  4. flauraly.com at 1.5 s1.5 s
  5. flauraly.com at 1.9 s1.9 s
  6. flauraly.com at 2.3 s2.3 s
  7. flauraly.com at 2.6 s2.6 s
  8. flauraly.com at 3.0 s3.0 s

Speed

4 to fix68
  • Reduce unused JavaScript

    1.3 s · 235 KiB

    About 235 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.3 s faster on a phone.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    400 ms · 116 KiB

    8 images could be 116 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • Google Maps adds 268 ms

    268 ms

    Google Maps costs a phone 268 ms of main-thread work and 461 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Maps, Shopify and Other Google APIs/SDKs and others), adding 607 KiB and 319 ms of main-thread time.

  • Use efficient cache lifetimes

    100 ms · 13 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (13 KiB).

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 86 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    15 KiB

    About 15 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 477 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix68
  • Largest Contentful Paint: 7.9 s

    7.9 s

    Your largest element takes 7.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Soft purple rose with water droplets resting on dark wood U…”.

  • Time to Interactive: 8.0 s

    8.0 s

    The page becomes fully interactive after 8.0 s. Good is under 3.8 s.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 226 ms to 248 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Largest content (LCP) got 20% faster for real visitors

    -20%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 19 ms

    19 ms

    Scripts block the page for only 19 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 4 images below the first screen load straight away

    4 images further down the page (148 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.5 g of CO₂ per visit

    0.52 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.52 g of CO₂e: 62.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.8 MB in 175 requests

    1.8 MB

    Your homepage downloads 1.8 MB in 175 requests on a phone: scripts 702 KiB (61), other files 676 KiB (72) and images 331 KiB (13). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9696
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 12 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (164 characters)

    Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 43 internal links, 6 external

    The homepage links to 43 pages on flauraly.com and 6 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Fresh flowers, hand-arranged in North Haledon — same-day delivery across Passaic & Bergen County and nationwide”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “Flauraly Flowers, Custom Bouquets & Arrangement North Haledon NJ”.

  • Canonical URL set

    The canonical URL is https://flauraly.com/.

  • Structured data in place

    Structured data found: Florist and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://flauraly.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (516 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://flauraly.com/llms.txt (47 KiB, 107 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://flauraly.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://flauraly.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://flauraly.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://flauraly.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    25 of 26 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 380 words of copy

    The homepage carries about 380 words of visible text.

7 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact information”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 14 testimonial or review blocks and a star rating.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at flauraly.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gempages Builder · Gempages Cro · Globo Product Options

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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