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flexiprints.co.uk website review

Visit site (opens in a new tab)Reviewed 9 November 20269 issues · 81 checks

This review found 9 issues worth fixing on flexiprints.co.uk, 1 of them high impact, across 81 checks. The most urgent: 2 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

96A

Closest competitors among Shopify stores

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flexiprints.co.uk (opens in a new tab)
Full-page screenshot of flexiprints.co.uk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. flexiprints.co.uk at 0.6 s0.6 s
  2. flexiprints.co.uk at 1.2 s1.2 s
  3. flexiprints.co.uk at 1.8 s1.8 s
  4. flexiprints.co.uk at 2.4 s2.4 s
  5. flexiprints.co.uk at 3.0 s3.0 s
  6. flexiprints.co.uk at 3.6 s3.6 s
  7. flexiprints.co.uk at 4.2 s4.2 s
  8. flexiprints.co.uk at 4.8 s4.8 s

flexiprints.co.uk does not allow embedding, so this is Google's rendering of the page.

Speed

2 to fix98

  • Improve image delivery

    300 ms · 69 KiB

    2 images could be 69 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • 1,911 HTML elements

    The page has 1,911 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 144 ms. During a long task the page ignores taps.

  • Render-blocking requests

    100 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 100 ms.

  • Legacy JavaScript

    22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Cloudflare), adding 10 KiB and 18 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Use efficient cache lifetimes

    4 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (4 KiB).

3 checks passed

  • Mobile performance score: 98

    98/100

    Your mobile performance score is 98. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 473 ms of it running JavaScript. That is comfortably low.

  • Server response: 185 ms

    185 ms

    Your server sent the HTML in 185 ms, well inside Google's 600 ms guideline.

Core Web Vitals

1 to fix98

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

6 checks passed

  • Speed Index: 3.0 s

    3.0 s

    Visually, the page fills in at 3.0 s (Speed Index), inside the 3.4 s “good” threshold.

  • Largest Contentful Paint: 2.1 s

    2.1 s

    Your largest element renders in 2.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the image “Pull-up banner”.

  • Time to Interactive: 2.5 s

    2.5 s

    The page is fully interactive after 2.5 s.

  • Total Blocking Time: 70 ms

    70 ms

    Scripts block the page for only 70 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 1.0 s

    1.0 s

    The first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.

Images and page weight

100

  • About 0.08 g of CO₂ per visit

    0.08 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.08 g of CO₂e: 9.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed

  • Page weight: 292 KiB in 20 requests

    292 KiB

    Your homepage downloads 292 KiB in 20 requests on a phone: scripts 122 KiB (9), images 120 KiB (2) and HTML 31 KiB (1). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9697

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 246 links without text

    246 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed

  • Every image has alt text

    All 8 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100

  • 647 internal links, 3 external

    The homepage links to 647 pages on flexiprints.co.uk and 3 external pages.

8 checks passed

  • Meta description: 143 characters

    Your meta description is 143 characters: “Custom clothing printing, embroidery, DTF gang sheets, business stationery, stickers and banners from FlexiPrints in Wi…”.

  • One H1 headline

    Your main headline reads: “Your brand,printed properly.”.

  • Title: 36 characters

    Your title is a healthy 36 characters: “FlexiPrints | Printing in Willenhall”.

  • Canonical URL set

    The canonical URL is https://flexiprints.co.uk/.

  • Structured data in place

    Structured data found: LocalBusiness.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://flexiprints.co.uk/sitemap.xml.

AI search readiness

100

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,434 words), so crawlers that don't run JavaScript still read it.

Other pages

100

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

7 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Loading the script 'https://flexiprints.co.uk/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js' violates …”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed

  • Tap targets are thumb-sized

    259 of 290 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed

  • Served over HTTPS

    The homepage is served over HTTPS (flexiprints.co.uk).

  • Valid certificate (45 days left)

    The certificate from Let's Encrypt · YE2 verifies for flexiprints.co.uk and is valid for another 45 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://flexiprints.co.uk redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (40 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    flexiprints.co.uk has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

1 to fix94

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 735 words of copy

    The homepage carries about 735 words of visible text.

8 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop now” and “Order DTF gang sheets”.

  • 35 calls to action

    The homepage has 35 calls to action, for example “Shop”, “Shop all business cards →” and “Shop all clothing →”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

2 to fix60

  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be flexiprints.co.uk is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:mh-spf.leaseweb.uk ~all”.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Next.js
E-commerce
Shopify;Shopify Plus
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 9 issues on flexiprints.co.uk, including 3 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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