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flintts.com website review

Visit site (opens in a new tab)Reviewed 9 November 202638 issues · 107 checks

This review found 38 issues worth fixing on flintts.com, 12 of them high impact, across 107 checks. The most urgent: page weight: 65.0 MB in 443 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.6 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
242 ms132 msMay 16Oct 31221 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026145 ms
May 23, 2026146 ms
May 30, 2026147 ms
Jun 6, 2026150 ms
Jun 13, 2026152 ms
Jun 20, 2026154 ms
Jun 27, 2026155 ms
Jul 4, 2026157 ms
Jul 11, 2026162 ms
Jul 18, 2026164 ms
Jul 25, 2026179 ms
Aug 1, 2026198 ms
Aug 8, 2026219 ms
Aug 15, 2026227 ms
Aug 22, 2026220 ms
Aug 29, 2026214 ms
Sep 5, 2026220 ms
Sep 12, 2026221 ms
Sep 19, 2026221 ms
Sep 26, 2026217 ms
Oct 3, 2026213 ms
Oct 10, 2026224 ms
Oct 17, 2026229 ms
Oct 24, 2026224 ms
Oct 31, 2026221 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of flintts.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. flintts.com at 0.4 s0.4 s
  2. flintts.com at 0.8 s0.8 s
  3. flintts.com at 1.1 s1.1 s
  4. flintts.com at 1.5 s1.5 s
  5. flintts.com at 1.9 s1.9 s
  6. flintts.com at 2.3 s2.3 s
  7. flintts.com at 2.6 s2.6 s
  8. flintts.com at 3.0 s3.0 s

flintts.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix47
  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.9 s

    A phone's processor spends 6.9 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,775 HTML elements

    The page has 3,775 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and POWr and others), adding 1.8 MB and 1.8 s of main-thread time.

  • Render-blocking requests

    950 ms

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Google Tag Manager adds 713 ms

    713 ms

    Google Tag Manager costs a phone 713 ms of main-thread work and 659 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    713 KiB

    About 713 KiB of JavaScript is downloaded but never used on this page.

  • Improve image delivery

    600 KiB

    10 images could be 600 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Klaviyo adds 308 ms

    308 ms

    Klaviyo costs a phone 308 ms of main-thread work and 544 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 250 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    100 ms · 236 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (236 KiB).

  • Legacy JavaScript

    74 KiB

    Polyfills for old browsers add 74 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    26 KiB

    About 26 KiB of CSS is downloaded but never applied on this page.

  • Duplicated JavaScript

    20 KiB

    20 KiB JavaScript is shipped twice across bundles.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.0 s

    10.0 s

    Your largest element takes 10.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 28.3 s

    28.3 s

    The page becomes fully interactive after 28.3 s. Good is under 3.8 s.

  • Total Blocking Time: 913 ms

    913 ms

    Scripts block taps and scrolling for 913 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 53% slower for real visitors

    +53%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 145 ms to 221 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 926 ms

    926 ms

    Real visitors wait 926 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 198 ms

    198 ms

    Real visitors wait 198 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.01

    0.01

    The layout barely moves while loading (CLS 0.01, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 65.0 MB in 443 requests

    65.0 MB

    Your homepage downloads 65.0 MB in 443 requests on a phone: media 59.4 MB (9), scripts 2.2 MB (131) and images 2.1 MB (120). Under 2 MB keeps phones on slow connections fast.

  • 4 images below the first screen load straight away

    4 images further down the page (290 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 18.4 g of CO₂ per visit

    18.43 g

    By the Sustainable Web Design model, a visit to your homepage emits about 18.43 g of CO₂e: 2212.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8790
  • Certain ARIA roles must contain particular children (8 elements)

    Certain ARIA roles must contain particular children: 8 elements on the page fail this check, rated critical by axe-core.

  • 13 tap targets too small

    13 tap targets are too small or too close together to hit reliably with a finger.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is short (27 characters)

    Your title is only 27 characters: “Flintts Mouthwatering Mints”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Make your mouth water and sparkle”). One clear main headline is easier for people and search engines.

  • 194 internal links, 6 external

    The homepage links to 194 pages on flintts.com and 6 external pages.

6 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Breath mints that alleviate dry mouth by making your mouth water and sparkle. Plant-based, vegan, sugar free, non-GMO. …”.

  • Canonical URL set

    The canonical URL is https://www.flintts.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.flintts.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,839 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 2 pages share a meta description

    /collections/best-sellers-1 and /collections/all use the same meta description. A description written for each page earns more clicks.

  • 15 pages without an H1

    /collections/best-sellers-1, /collections/all, /products/lip-balm, /products/full-house, /products/fruit-troop-variety-6-pack and /products/4-pack-mild and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9285
  • 6 small tap targets

    6 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “klaviyo.init is not a function”.

  • 4 distorted images

    4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (flintts.com).

  • Valid certificate (46 days left)

    The certificate from Let's Encrypt · YE1 verifies for flintts.com and is valid for another 46 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://flintts.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (40 internal, 3 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

1 to fix
  • Domain expires in 51 days

    flintts.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • DNSSEC is off

    flintts.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 9 years old

    9 years

    flintts.com was registered in Dec 2016 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only pki.goog, ssl.com, digicert.com and globalsign.com to issue certificates for flintts.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 126 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 620 words of copy

    The homepage carries about 620 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP” and “SHOP ALL SHOP ALL”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Shop Best Sellers”, “Shop All Products Shop All Products” and “Shop Variety Packs Shop Variety Packs”.

  • 10 short forms

    10 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Hotjar and TikTok Pixel.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be flintts.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 47 cookies set on arrival

    47

    Opening the homepage sets 47 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 57 other companies contacted

    Loading the homepage contacts 57 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Powerful Form Builder · Lucky Orange · Triplewhale · Klaviyo Email Marketing Sms · Applovin Shop Integration · Navidium Shipping Protection · powr.io · shopapps.site · kalis.no · googleapis.com · postscript.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 38 issues on flintts.com, including 17 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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