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floatley.com website review
Visit site (opens in a new tab)Reviewed 9 November 202645 issues · 115 checks
This review found 45 issues worth fixing on floatley.com, 15 of them high impact, across 115 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #31,207 of 81,581 reviewed websitesbeats 56%
- #18,488 of 40,416 online storesbeats 48%
- #17,557 of 35,799 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 988 ms |
| May 30, 2026 | 995 ms |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.3 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 138 ms |
| May 30, 2026 | 145 ms |
| Jun 6, 2026 | 154 ms |
| Jun 13, 2026 | 163 ms |
| Jun 20, 2026 | 164 ms |
| Jun 27, 2026 | 164 ms |
| Jul 4, 2026 | 187 ms |
| Jul 11, 2026 | 179 ms |
| Jul 18, 2026 | 180 ms |
| Jul 25, 2026 | 190 ms |
| Aug 1, 2026 | 170 ms |
| Aug 8, 2026 | 171 ms |
| Aug 15, 2026 | 171 ms |
| Aug 22, 2026 | 174 ms |
| Aug 29, 2026 | 169 ms |
| Sep 5, 2026 | 179 ms |
| Sep 12, 2026 | 169 ms |
| Sep 19, 2026 | 179 ms |
| Sep 26, 2026 | 170 ms |
| Oct 3, 2026 | 157 ms |
| Oct 10, 2026 | 154 ms |
| Oct 17, 2026 | 140 ms |
| Oct 24, 2026 | 140 ms |
| Oct 31, 2026 | 143 ms |
| Nov 7, 2026 | 154 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.4 s
3.2 s
4.1 s
4.9 s
5.7 s
6.5 s
floatley.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.6 s · 902 KiBAbout 902 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 623 KiB30 files are served with short cache lifetimes, so returning visitors download them again (623 KiB).
Main-thread work: 5.8 s
A phone's processor spends 5.8 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (POWr, Shopify and powrcdn.com and others), adding 1.9 MB and 1.7 s of main-thread time.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
700 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Reduce unused CSS
450 ms · 243 KiBAbout 243 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
POWr adds 610 ms
610 msPOWr costs a phone 610 ms of main-thread work and 80 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 472 ms
472 msShopify costs a phone 472 ms of main-thread work and 670 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 373 KiB9 images could be 373 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
powrcdn.com adds 341 ms
341 mspowrcdn.com costs a phone 341 ms of main-thread work and 653 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,300 HTML elements
The page has 2,300 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Minify JavaScript
150 ms · 26 KiB26 KiB could be saved by minifying JavaScript.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 169 ms. During a long task the page ignores taps.
Duplicated JavaScript
150 ms · 4 KiB4 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
7 KiBPolyfills for old browsers add 7 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 9.1 s
9.1 sYour largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 21.1 s
21.1 sThe page becomes fully interactive after 21.1 s. Good is under 3.8 s.
Speed Index: 10.1 s
10.1 sVisually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) got 40% slower for real visitors
+40%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 482 ms
482 msScripts block taps and scrolling for 482 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 138 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 154 ms
154 msReal visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.09
0.09For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 463 ms
463 msReal visitors wait 463 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.079
0.079The layout barely moves while loading (CLS 0.079, good is under 0.1).
Images and page weight
Page weight: 4.9 MB in 276 requests
4.9 MBYour homepage downloads 4.9 MB in 276 requests on a phone: scripts 2.0 MB (88), other files 1.3 MB (127) and images 985 KiB (34). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Mobile_-_PRODUCT_FEATURE_-_OPTION_1_-_Left_hand_5e72eb11-9c8 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.4 g of CO₂ per visit
1.38 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.38 g of CO₂e: 165.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Summary elements must have discernible text (1 element)
Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
9 links without text
9 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 63 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
117 internal links, 14 external
The homepage links to 117 pages on floatley.com and 14 external pages.
6 checks passed
Meta description: 142 characters
Your meta description is 142 characters: “No Seams, No Wires, All Comfort. Everyday bras that are beyond comfortable. We innovate to create essentials that help …”.
Title: 38 characters
Your title is a healthy 38 characters: “Floatley - Your Favorite Everyday Bras”.
Canonical URL set
The canonical URL is https://www.floatley.com/.
Structured data in place
Structured data found: WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.floatley.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (853 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to /collections/new-active, which answers with an error. Visitors hit a dead end and search engines drop it.
1 page without a meta description
/pages/subscription-page has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/pages/subscription-page has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
4 third-party cookies
4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“webkitRequestAnimationFrame is vendor-specific. Please use the standard requestAnimationFrame inste…”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'classList')”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
26 of 32 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://www.floatley.com/account.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (floatley.com).
Valid certificate (49 days left)
The certificate from Let's Encrypt · YE2 verifies for floatley.com and is valid for another 49 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://floatley.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 49 links work
All 49 links checked from your homepage (40 internal, 9 external) answered without errors.
Domain and trust
DNSSEC is off
floatley.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 6 years old
6 yearsfloatley.com was registered in Apr 2020 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only letsencrypt.org, pki.goog, ssl.com and digicert.com to issue certificates for floatley.com, so a mis-issued certificate from anyone else is refused.
Registered until Apr 2027
floatley.com is registered until Apr 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 519 words of copy
The homepage carries about 519 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
5 calls to action
The homepage has 5 calls to action, for example “SHOP NOW”, “Contact Us” and “Shop all”.
8 short forms
8 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 31 testimonial or review blocks and 2 trust badges.
Email authentication
No DMARC policy
floatley.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 40/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
50 other companies contacted
Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 18 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Blockify Fraud Filter · Amplify Bundles Upsell · Ta Labels Badges · Shoply Ai · Gift Box · Variant Image Wizard Swatch · Judge Me Reviews · Super Announcement Bar · Region Restrictions · Ai Shopping Guide · Cartbite · Powr Popup · pickystory.com · govx.com · hextom.com · refersion.com · cloudfront.net · pwztag.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on floatley.com, including 18 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.