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floatley.com website review

Visit site (opens in a new tab)Reviewed 9 November 202645 issues · 115 checks

This review found 45 issues worth fixing on floatley.com, 15 of them high impact, across 115 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s916 msMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 2026988 ms
May 30, 2026995 ms
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.2 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.2 s
Sep 5, 20261.3 s
Sep 12, 20261.2 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.3 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
198 ms130 msMay 23Nov 7154 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026138 ms
May 30, 2026145 ms
Jun 6, 2026154 ms
Jun 13, 2026163 ms
Jun 20, 2026164 ms
Jun 27, 2026164 ms
Jul 4, 2026187 ms
Jul 11, 2026179 ms
Jul 18, 2026180 ms
Jul 25, 2026190 ms
Aug 1, 2026170 ms
Aug 8, 2026171 ms
Aug 15, 2026171 ms
Aug 22, 2026174 ms
Aug 29, 2026169 ms
Sep 5, 2026179 ms
Sep 12, 2026169 ms
Sep 19, 2026179 ms
Sep 26, 2026170 ms
Oct 3, 2026157 ms
Oct 10, 2026154 ms
Oct 17, 2026140 ms
Oct 24, 2026140 ms
Oct 31, 2026143 ms
Nov 7, 2026154 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of floatley.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. floatley.com at 0.8 s0.8 s
  2. floatley.com at 1.6 s1.6 s
  3. floatley.com at 2.4 s2.4 s
  4. floatley.com at 3.2 s3.2 s
  5. floatley.com at 4.1 s4.1 s
  6. floatley.com at 4.9 s4.9 s
  7. floatley.com at 5.7 s5.7 s
  8. floatley.com at 6.5 s6.5 s

floatley.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix51
  • Reduce unused JavaScript

    1.6 s · 902 KiB

    About 902 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 623 KiB

    30 files are served with short cache lifetimes, so returning visitors download them again (623 KiB).

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (POWr, Shopify and powrcdn.com and others), adding 1.9 MB and 1.7 s of main-thread time.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    700 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Reduce unused CSS

    450 ms · 243 KiB

    About 243 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • POWr adds 610 ms

    610 ms

    POWr costs a phone 610 ms of main-thread work and 80 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 472 ms

    472 ms

    Shopify costs a phone 472 ms of main-thread work and 670 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 373 KiB

    9 images could be 373 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • powrcdn.com adds 341 ms

    341 ms

    powrcdn.com costs a phone 341 ms of main-thread work and 653 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,300 HTML elements

    The page has 2,300 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify JavaScript

    150 ms · 26 KiB

    26 KiB could be saved by minifying JavaScript.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 169 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    150 ms · 4 KiB

    4 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 9.1 s

    9.1 s

    Your largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 21.1 s

    21.1 s

    The page becomes fully interactive after 21.1 s. Good is under 3.8 s.

  • Speed Index: 10.1 s

    10.1 s

    Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 40% slower for real visitors

    +40%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 482 ms

    482 ms

    Scripts block taps and scrolling for 482 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 138 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 154 ms

    154 ms

    Real visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 463 ms

    463 ms

    Real visitors wait 463 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.079

    0.079

    The layout barely moves while loading (CLS 0.079, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.9 MB in 276 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 276 requests on a phone: scripts 2.0 MB (88), other files 1.3 MB (127) and images 985 KiB (34). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Mobile_-_PRODUCT_FEATURE_-_OPTION_1_-_Left_hand_5e72eb11-9c8 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.4 g of CO₂ per visit

    1.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.38 g of CO₂e: 165.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 9289
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 63 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10087
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 117 internal links, 14 external

    The homepage links to 117 pages on floatley.com and 14 external pages.

6 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “No Seams, No Wires, All Comfort. Everyday bras that are beyond comfortable. We innovate to create essentials that help …”.

  • Title: 38 characters

    Your title is a healthy 38 characters: “Floatley - Your Favorite Everyday Bras”.

  • Canonical URL set

    The canonical URL is https://www.floatley.com/.

  • Structured data in place

    Structured data found: WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.floatley.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (853 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to /collections/new-active, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page without a meta description

    /pages/subscription-page has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /pages/subscription-page has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • 4 third-party cookies

    4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“webkitRequestAnimationFrame is vendor-specific. Please use the standard requestAnimationFrame inste…”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'classList')”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    26 of 32 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.floatley.com/account.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (floatley.com).

  • Valid certificate (49 days left)

    The certificate from Let's Encrypt · YE2 verifies for floatley.com and is valid for another 49 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://floatley.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (40 internal, 9 external) answered without errors.

Domain and trust

  • DNSSEC is off

    floatley.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 6 years old

    6 years

    floatley.com was registered in Apr 2020 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, ssl.com and digicert.com to issue certificates for floatley.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Apr 2027

    floatley.com is registered until Apr 2027.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 519 words of copy

    The homepage carries about 519 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “SHOP NOW”, “Contact Us” and “Shop all”.

  • 8 short forms

    8 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 31 testimonial or review blocks and 2 trust badges.

Email authentication

2 to fix40
  • No DMARC policy

    floatley.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 40/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 50 other companies contacted

    Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 18 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Blockify Fraud Filter · Amplify Bundles Upsell · Ta Labels Badges · Shoply Ai · Gift Box · Variant Image Wizard Swatch · Judge Me Reviews · Super Announcement Bar · Region Restrictions · Ai Shopping Guide · Cartbite · Powr Popup · pickystory.com · govx.com · hextom.com · refersion.com · cloudfront.net · pwztag.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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