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fly.fr website review
Visit site (opens in a new tab)Reviewed 22 October 202640 issues · 103 checks
This review found 40 issues worth fixing on fly.fr, 23 of them high impact, across 103 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
61D- #77,997 of 80,810 reviewed websitesbeats 3%
- #39,285 of 39,805 online storesbeats 1%
- #2,040 of 2,106 WooCommerce storesbeats 2%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.4 s |
| May 9, 2026 | 3.4 s |
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 213 ms |
| May 9, 2026 | 212 ms |
| May 16, 2026 | 214 ms |
| May 23, 2026 | 212 ms |
| May 30, 2026 | 206 ms |
| Jun 6, 2026 | 202 ms |
| Jun 13, 2026 | 197 ms |
| Jun 20, 2026 | 190 ms |
| Jun 27, 2026 | 189 ms |
| Jul 4, 2026 | 189 ms |
| Jul 11, 2026 | 195 ms |
| Jul 18, 2026 | 200 ms |
| Jul 25, 2026 | 203 ms |
| Aug 1, 2026 | 204 ms |
| Aug 8, 2026 | 204 ms |
| Aug 15, 2026 | 204 ms |
| Aug 22, 2026 | 202 ms |
| Aug 29, 2026 | 197 ms |
| Sep 5, 2026 | 199 ms |
| Sep 12, 2026 | 202 ms |
| Sep 19, 2026 | 209 ms |
| Sep 26, 2026 | 213 ms |
| Oct 3, 2026 | 204 ms |
| Oct 10, 2026 | 198 ms |
| Oct 17, 2026 | 191 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.1 s · 716 KiBAbout 716 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.1 s faster on a phone.
Improve image delivery
4.3 s · 714 KiB6 images could be 714 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.3 s faster on a phone.
Render-blocking requests
2.7 s26 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.7 s.
Reduce unused CSS
1.1 s · 230 KiBAbout 230 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 17
17/100Your mobile performance score is 17 (desktop: 85). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.1 s
A phone's processor spends 4.1 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,614 HTML elements
The page has 3,614 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Facebook and Other Google APIs/SDKs and others), adding 1.4 MB and 760 ms of main-thread time.
Google CDN adds 459 ms
459 msGoogle CDN costs a phone 459 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
300 ms · 211 KiB5 files are served with short cache lifetimes, so returning visitors download them again (211 KiB).
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 192 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify CSS
13 KiB13 KiB could be saved by minifying CSS.
Phones get a much slower page than desktops
Desktop scores 85 but mobile only 17. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 23.7 s
23.7 sYour largest element takes 23.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 23.7 s
23.7 sThe page becomes fully interactive after 23.7 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.534
0.534The layout shifts by 0.534 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 4.5 s
4.5 sThe first text or image appears after 4.5 s on a phone. Good is under 1.8 s.
Speed Index: 8.7 s
8.7 sVisually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 862 ms
862 msScripts block taps and scrolling for 862 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 286 ms
286 msReal visitors wait 286 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.15
0.15For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.
Tap response (INP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 213 ms to 191 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 502 ms
502 msReal visitors wait 502 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 63% faster for real visitors
-63%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 4.2 MB in 150 requests
4.2 MBYour homepage downloads 4.2 MB in 150 requests on a phone: images 1.6 MB (22), scripts 1.5 MB (67) and fonts 433 KiB (19). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
174 KiB2 images are downloaded at several times the size a phone draws them, for example logo_automne_3_gif_to_webp.webp at 196 px wide, shown at 50 px. Resized copies would save about 174 KiB.
4 images in older formats
4 images (224 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.2 g of CO₂ per visit
1.20 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.20 g of CO₂e: 144.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
13 tap targets too small
13 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
9 images without alt text
9 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (36 elements)
All page content should be contained by landmarks: 36 elements on the page fail this check, rated moderate by axe-core.
83 links without text
83 visible links have no text or label, so screen readers cannot say where they go.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
387 internal links, 8 external
The homepage links to 387 pages on fly.fr and 8 external pages.
8 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Meubles, canapés, literie et déco Fly. 4,1/5 sur Google, 305 avis. 5 magasins, retrait gratuit, livraison 5 à 10 jours …”.
One H1 headline
Your main headline reads: “Meubles et décoration Fly, choisis pour durer, livrés comme promis”.
Title: 58 characters
Your title is a healthy 58 characters: “Fly, meubles et décoration : magasins et boutique en ligne”.
Canonical URL set
The canonical URL is https://fly.fr/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://fly.fr/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,298 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
/categorie-produit/decoration/objets-deco/bougies-et-senteurs has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 188 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “yith_wcwl_l10n is not defined”.
2 checks passed
Tap targets are thumb-sized
119 of 137 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://fly.fr/categorie-produit/chambre/armoires/ (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (fly.fr).
Valid certificate (80 days left)
The certificate from Let's Encrypt · YR1 verifies for fly.fr and is valid for another 80 days.
http:// redirects to https
http://fly.fr redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
fly.fr has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
3 checks passed
Domain is 18 years old
18 yearsfly.fr was registered in Jul 2008 through OVH. An established domain carries more trust with email providers and search engines.
DNSSEC is on
fly.fr's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Jun 2027
fly.fr is registered until Jun 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 7 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 628 words of copy
The homepage carries about 628 words of visible text.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact”.
5 short forms
5 short forms (1 field at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Matomo.
Email authentication
No DMARC policy
fly.fr has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Domain receives no email
fly.fr has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.
Email authentication score: 35/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:141.94.88.127 ip6:2001:41d0:118:800::8d5e:587f include:mx.ovh.com ptr:exchange.fly.fr ~all”.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It runs WordPress 7.0.7; the current release is 7.1.3.
- 5 plugins are behind their latest release.yith-woocommerce-wishlist 1.2.0 → 4.19.1 · woocommerce 11.0.1 → 11.2.1 · blocksy-companion 2.1.42 → 2.1.60 · wp-consent-api 2.0.1 → 2.1.0 · pixelyoursite 0.2.3 → 11.4.3
Stack
- CMS
- WordPress 7.0.7
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager | Matomo
Hiring
- Hiring
- 1 open role
- Job board
- lever
- Careers page
- jobs.lever.co/fly (opens in a new tab)
Company
- Founded
- 1978
- Headquarters
- Kingersheim
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 40 issues on fly.fr, including 19 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.