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flexi.de website review
Visit site (opens in a new tab)Reviewed 26 October 202651 issues · 103 checks
This review found 51 issues worth fixing on flexi.de, 24 of them high impact, across 103 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68D- #73,715 of 84,185 reviewed websitesbeats 11%
- #39,527 of 42,480 online storesbeats 6%
- #1,773 of 2,125 WooCommerce storesbeats 13%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.5 s |
| May 16, 2026 | 3.6 s |
| May 23, 2026 | 3.6 s |
| May 30, 2026 | 3.6 s |
| Jun 6, 2026 | 3.6 s |
| Jun 13, 2026 | 3.6 s |
| Jun 20, 2026 | 3.7 s |
| Jun 27, 2026 | 3.6 s |
| Jul 4, 2026 | 3.6 s |
| Jul 11, 2026 | 3.6 s |
| Jul 18, 2026 | 3.6 s |
| Jul 25, 2026 | 3.6 s |
| Aug 1, 2026 | 3.6 s |
| Aug 8, 2026 | 3.6 s |
| Aug 15, 2026 | 3.6 s |
| Aug 22, 2026 | 3.6 s |
| Aug 29, 2026 | 3.5 s |
| Sep 5, 2026 | 3.4 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 3.3 s |
| Oct 3, 2026 | 3.3 s |
| Oct 10, 2026 | 3.3 s |
| Oct 17, 2026 | 3.4 s |
| Oct 24, 2026 | 3.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 95 ms |
| May 16, 2026 | 96 ms |
| May 23, 2026 | 95 ms |
| May 30, 2026 | 95 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 95 ms |
| Jun 20, 2026 | 96 ms |
| Jun 27, 2026 | 96 ms |
| Jul 4, 2026 | 98 ms |
| Jul 11, 2026 | 99 ms |
| Jul 18, 2026 | 100 ms |
| Jul 25, 2026 | 101 ms |
| Aug 1, 2026 | 99 ms |
| Aug 8, 2026 | 99 ms |
| Aug 15, 2026 | 97 ms |
| Aug 22, 2026 | 97 ms |
| Aug 29, 2026 | 97 ms |
| Sep 5, 2026 | 99 ms |
| Sep 12, 2026 | 100 ms |
| Sep 19, 2026 | 101 ms |
| Sep 26, 2026 | 100 ms |
| Oct 3, 2026 | 98 ms |
| Oct 10, 2026 | 96 ms |
| Oct 17, 2026 | 95 ms |
| Oct 24, 2026 | 96 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
15.8 s · 19.6 MB85 files are served with short cache lifetimes, so returning visitors download them again (19.6 MB).
Render-blocking requests
5.3 s18 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.3 s.
Reduce unused JavaScript
4.2 s · 779 KiBAbout 779 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.
Reduce unused CSS
2.5 s · 534 KiBAbout 534 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.5 s faster on a phone.
Font display
1.6 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.6 s).
Mobile performance score: 38
38/100Your mobile performance score is 38 (desktop: 57). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
900 ms · 852 KiB18 images could be 852 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.
Minify JavaScript
600 ms · 154 KiB154 KiB could be saved by minifying JavaScript.
Legacy JavaScript
300 ms · 55 KiBPolyfills for old browsers add 55 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Minify CSS
300 ms · 53 KiB53 KiB could be saved by minifying CSS.
Google Tag Manager adds 292 ms
292 msGoogle Tag Manager costs a phone 292 ms of main-thread work and 502 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
4 third-party services on the page
4 third-party services load with your homepage (Google Tag Manager, Google/Doubleclick Ads and Other Google APIs/SDKs and others), adding 510 KiB and 293 ms of main-thread time.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 132 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.4 s
A phone's processor spends 1.4 s on main-thread work while loading, 484 ms of it running JavaScript. That is comfortably low.
Server response: 44 ms
44 msYour server sent the HTML in 44 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.5 s
5.5 sReal visitors wait 5.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.3 s
3.3 sReal visitors see the first content after 3.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.9 s
2.9 sReal visitors wait 2.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 29.6 s
29.6 sYour largest element takes 29.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Unsere Produkte”.
Time to Interactive: 30.1 s
30.1 sThe page becomes fully interactive after 30.1 s. Good is under 3.8 s.
Speed Index: 12.6 s
12.6 sVisually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 5.1 s
5.1 sThe first text or image appears after 5.1 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.342
0.342The layout shifts by 0.342 while loading, so content jumps under the reader's thumb. Good is under 0.1.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 95 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 125 ms
125 msReal visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Total Blocking Time: 136 ms
136 msScripts block the page for only 136 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 20.2 MB in 97 requests
20.2 MBYour homepage downloads 20.2 MB in 97 requests on a phone: media 14.2 MB (6), images 2.3 MB (30) and fonts 1.5 MB (8). Under 2 MB keeps phones on slow connections fast.
10 images in older formats
10 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
6 images below the first screen load straight away
6 images further down the page (629 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
4 images far larger than shown
230 KiB4 images are downloaded at several times the size a phone draws them, for example ComfortPlus_M_Tape_5m_blue.jpg at 1,240 px wide, shown at 348 px. Resized copies would save about 230 KiB.
About 5.7 g of CO₂ per visit
5.71 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.71 g of CO₂e: 685.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
29 tap targets too small
29 tap targets are too small or too close together to hit reliably with a finger.
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA input fields must have an accessible name (1 element)
ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
7 images without alt text
7 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 9 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No XML sitemap
No XML sitemap at https://flexi.de/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at flexi.de/robots.txt, the first file search crawlers ask for.
One H1 headline
Your <h1> is empty.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
82 internal links, 15 external
The homepage links to 82 pages on flexi.de and 15 external pages.
3 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Entdecken Sie die original flexi Leine - Made in Germany seit 1973. Innovative Technik, höchste Qualität, maximale Frei…”.
Title: 61 characters
Your title is a healthy 61 characters: “flexi Hundeleinen | Original Roll-Leine vom Weltmarktführer |”.
Canonical URL set
The canonical URL is https://flexi.de/de/.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Some text only appears after JavaScript runs
59%The HTML your server sends has 366 of the 616 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Other pages
14 pages without a meta description
/de/produkte, /de/vorteile-qualitaet, /de/unternehmen, /de/hunde-blog, /de/flexi-kollektionen and /de/kollektion/comfort-plus and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages slow to respond
/de/produkte and /de/kollektion/neon took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
17 small tap targets
17 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (flexi.de).
Valid certificate (155 days left)
The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for flexi.de and is valid for another 155 days.
http:// redirects to https
http://flexi.de redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 49 links work
All 49 links checked from your homepage (40 internal, 9 external) answered without errors; 3 did not answer within 5 s.
Domain and trust
No CAA record
flexi.de has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 616 words of copy
The homepage carries about 616 words of visible text.
3 checks passed
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Email authentication
No DMARC policy
flexi.de has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 40/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:_spf.perfora.net include:_spf.kundenserver.de include:nl2go.com inclu…”.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- 3 plugins are behind their latest release.woocommerce 10.2.4 → 11.2.1 · contact-form-7 6.1.1 → 6.2.3 · duracelltomi-google-tag-manager 1.22.1 → 2.0.6
Stack
- CMS
- WordPress 7.1.3
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 51 issues on flexi.de, including 21 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.