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flexi.de website review

Visit site (opens in a new tab)Reviewed 26 October 202651 issues · 103 checks

This review found 51 issues worth fixing on flexi.de, 24 of them high impact, across 103 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s3.3 sMay 9Oct 243.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.5 s
May 16, 20263.6 s
May 23, 20263.6 s
May 30, 20263.6 s
Jun 6, 20263.6 s
Jun 13, 20263.6 s
Jun 20, 20263.7 s
Jun 27, 20263.6 s
Jul 4, 20263.6 s
Jul 11, 20263.6 s
Jul 18, 20263.6 s
Jul 25, 20263.6 s
Aug 1, 20263.6 s
Aug 8, 20263.6 s
Aug 15, 20263.6 s
Aug 22, 20263.6 s
Aug 29, 20263.5 s
Sep 5, 20263.4 s
Sep 12, 20263.3 s
Sep 19, 20263.3 s
Sep 26, 20263.3 s
Oct 3, 20263.3 s
Oct 10, 20263.3 s
Oct 17, 20263.4 s
Oct 24, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
102 ms94 msMay 9Oct 2496 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202695 ms
May 16, 202696 ms
May 23, 202695 ms
May 30, 202695 ms
Jun 6, 202695 ms
Jun 13, 202695 ms
Jun 20, 202696 ms
Jun 27, 202696 ms
Jul 4, 202698 ms
Jul 11, 202699 ms
Jul 18, 2026100 ms
Jul 25, 2026101 ms
Aug 1, 202699 ms
Aug 8, 202699 ms
Aug 15, 202697 ms
Aug 22, 202697 ms
Aug 29, 202697 ms
Sep 5, 202699 ms
Sep 12, 2026100 ms
Sep 19, 2026101 ms
Sep 26, 2026100 ms
Oct 3, 202698 ms
Oct 10, 202696 ms
Oct 17, 202695 ms
Oct 24, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix38
  • Use efficient cache lifetimes

    15.8 s · 19.6 MB

    85 files are served with short cache lifetimes, so returning visitors download them again (19.6 MB).

  • Render-blocking requests

    5.3 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.3 s.

  • Reduce unused JavaScript

    4.2 s · 779 KiB

    About 779 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.

  • Reduce unused CSS

    2.5 s · 534 KiB

    About 534 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Font display

    1.6 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.6 s).

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38 (desktop: 57). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    900 ms · 852 KiB

    18 images could be 852 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • Minify JavaScript

    600 ms · 154 KiB

    154 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    300 ms · 55 KiB

    Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Minify CSS

    300 ms · 53 KiB

    53 KiB could be saved by minifying CSS.

  • Google Tag Manager adds 292 ms

    292 ms

    Google Tag Manager costs a phone 292 ms of main-thread work and 502 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Tag Manager, Google/Doubleclick Ads and Other Google APIs/SDKs and others), adding 510 KiB and 293 ms of main-thread time.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 132 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 484 ms of it running JavaScript. That is comfortably low.

  • Server response: 44 ms

    44 ms

    Your server sent the HTML in 44 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.5 s

    5.5 s

    Real visitors wait 5.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.3 s

    3.3 s

    Real visitors see the first content after 3.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 29.6 s

    29.6 s

    Your largest element takes 29.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Unsere Produkte”.

  • Time to Interactive: 30.1 s

    30.1 s

    The page becomes fully interactive after 30.1 s. Good is under 3.8 s.

  • Speed Index: 12.6 s

    12.6 s

    Visually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 5.1 s

    5.1 s

    The first text or image appears after 5.1 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.342

    0.342

    The layout shifts by 0.342 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 95 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 125 ms

    125 ms

    Real visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 136 ms

    136 ms

    Scripts block the page for only 136 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix43
  • Page weight: 20.2 MB in 97 requests

    20.2 MB

    Your homepage downloads 20.2 MB in 97 requests on a phone: media 14.2 MB (6), images 2.3 MB (30) and fonts 1.5 MB (8). Under 2 MB keeps phones on slow connections fast.

  • 10 images in older formats

    10 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images below the first screen load straight away

    6 images further down the page (629 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 4 images far larger than shown

    230 KiB

    4 images are downloaded at several times the size a phone draws them, for example ComfortPlus_M_Tape_5m_blue.jpg at 1,240 px wide, shown at 348 px. Resized copies would save about 230 KiB.

  • About 5.7 g of CO₂ per visit

    5.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.71 g of CO₂e: 685.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 8388
  • 29 tap targets too small

    29 tap targets are too small or too close together to hit reliably with a finger.

  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 9 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9283
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No XML sitemap

    No XML sitemap at https://flexi.de/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at flexi.de/robots.txt, the first file search crawlers ask for.

  • One H1 headline

    Your <h1> is empty.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 82 internal links, 15 external

    The homepage links to 82 pages on flexi.de and 15 external pages.

3 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Entdecken Sie die original flexi Leine - Made in Germany seit 1973. Innovative Technik, höchste Qualität, maximale Frei…”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “flexi Hundeleinen | Original Roll-Leine vom Weltmarktführer |”.

  • Canonical URL set

    The canonical URL is https://flexi.de/de/.

AI search readiness

2 to fix75
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Some text only appears after JavaScript runs

    59%

    The HTML your server sends has 366 of the 616 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

Other pages

1 to fix95
  • 14 pages without a meta description

    /de/produkte, /de/vorteile-qualitaet, /de/unternehmen, /de/hunde-blog, /de/flexi-kollektionen and /de/kollektion/comfort-plus and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages slow to respond

    /de/produkte and /de/kollektion/neon took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 17 small tap targets

    17 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (flexi.de).

  • Valid certificate (155 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for flexi.de and is valid for another 155 days.

  • http:// redirects to https

    http://flexi.de redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (40 internal, 9 external) answered without errors; 3 did not answer within 5 s.

Domain and trust

  • No CAA record

    flexi.de has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 616 words of copy

    The homepage carries about 616 words of visible text.

3 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

2 to fix40
  • No DMARC policy

    flexi.de has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 40/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:_spf.perfora.net include:_spf.kundenserver.de include:nl2go.com inclu…”.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • 3 plugins are behind their latest release.woocommerce 10.2.4 → 11.2.1 · contact-form-7 6.1.1 → 6.2.3 · duracelltomi-google-tag-manager 1.22.1 → 2.0.6

Stack

CMS
WordPress 7.1.3
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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