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fname.co website review

Visit site (opens in a new tab)Reviewed 10 November 202633 issues · 80 checks

This review found 33 issues worth fixing on fname.co, 10 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of fname.co (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fname.co at 1.0 s1.0 s
  2. fname.co at 1.9 s1.9 s
  3. fname.co at 2.9 s2.9 s
  4. fname.co at 3.9 s3.9 s
  5. fname.co at 4.8 s4.8 s
  6. fname.co at 5.8 s5.8 s
  7. fname.co at 6.8 s6.8 s
  8. fname.co at 7.7 s7.7 s

Speed

11 to fix43
  • Reduce unused JavaScript

    3.6 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Render-blocking requests

    1.6 s

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.6 s.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.3 s

    A phone's processor spends 5.3 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (strikinglycdn.com, hcaptcha.com and Google Maps and others), adding 4.7 MB and 1.9 s of main-thread time.

  • Improve image delivery

    900 ms · 361 KiB

    2 images could be 361 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • strikinglycdn.com adds 869 ms

    869 ms

    strikinglycdn.com costs a phone 869 ms of main-thread work and 3.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    800 ms · 226 KiB

    Polyfills for old browsers add 226 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 800 ms faster on a phone.

  • Reduce unused CSS

    750 ms · 258 KiB

    About 258 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • hcaptcha.com adds 866 ms

    866 ms

    hcaptcha.com costs a phone 866 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 343 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    150 ms · 131 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (131 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 28 ms

    28 ms

    Your server sent the HTML in 28 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix42
  • Largest Contentful Paint: 23.7 s

    23.7 s

    Your largest element takes 23.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Executive advisory for founders and operators who need seni…”.

  • Time to Interactive: 33.2 s

    33.2 s

    The page becomes fully interactive after 33.2 s. Good is under 3.8 s.

  • Speed Index: 14.0 s

    14.0 s

    Visually, the page fills in at 14.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0.012

    0.012

    The layout barely moves while loading (CLS 0.012, good is under 0.1).

  • First Contentful Paint: 1.0 s

    1.0 s

    The first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 6.1 MB in 161 requests

    6.1 MB

    Your homepage downloads 6.1 MB in 161 requests on a phone: scripts 3.7 MB (117), images 1.4 MB (17) and HTML 459 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • About 1.7 g of CO₂ per visit

    1.72 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.72 g of CO₂e: 205.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9293
  • All page content should be contained by landmarks (18 elements)

    All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h4 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 10 images in the HTML carry an alt attribute.

  • 32 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 36 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • Title is short (17 characters)

    Your title is only 17 characters: “F-Name Consulting”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Only 1 internal link

    The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

7 checks passed
  • Meta description: 103 characters

    Your meta description is 103 characters: “F-Name Consulting consults with SaaS business that provide unique solutions to a variety of industries.”.

  • One H1 headline

    Your main headline reads: “Executive advisory for founders and operators who need senior judgment without a full-time hire.”.

  • Canonical URL set

    The canonical URL is https://www.fname.co/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.fname.co/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (318 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 1 internal page checked

    We fetched 1 page linked from your homepage and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 1 page we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

4 to fixGoogle 7783
  • 3 small tap targets

    3 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Fenced Frame API is deprecated and scheduled for removal.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 (Forbidden)”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 341 words of copy

    The homepage carries about 341 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “CONTACT” and “Learn More”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Analytics (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at fname.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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