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fname.co website review
Visit site (opens in a new tab)Reviewed 10 November 202633 issues · 80 checks
This review found 33 issues worth fixing on fname.co, 10 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.6 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.
Render-blocking requests
1.6 s1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.6 s.
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.3 s
A phone's processor spends 5.3 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (strikinglycdn.com, hcaptcha.com and Google Maps and others), adding 4.7 MB and 1.9 s of main-thread time.
Improve image delivery
900 ms · 361 KiB2 images could be 361 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.
strikinglycdn.com adds 869 ms
869 msstrikinglycdn.com costs a phone 869 ms of main-thread work and 3.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
800 ms · 226 KiBPolyfills for old browsers add 226 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 800 ms faster on a phone.
Reduce unused CSS
750 ms · 258 KiBAbout 258 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
hcaptcha.com adds 866 ms
866 mshcaptcha.com costs a phone 866 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 343 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
150 ms · 131 KiB4 files are served with short cache lifetimes, so returning visitors download them again (131 KiB).
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 28 ms
28 msYour server sent the HTML in 28 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 23.7 s
23.7 sYour largest element takes 23.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Executive advisory for founders and operators who need seni…”.
Time to Interactive: 33.2 s
33.2 sThe page becomes fully interactive after 33.2 s. Good is under 3.8 s.
Speed Index: 14.0 s
14.0 sVisually, the page fills in at 14.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0.012
0.012The layout barely moves while loading (CLS 0.012, good is under 0.1).
First Contentful Paint: 1.0 s
1.0 sThe first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 6.1 MB in 161 requests
6.1 MBYour homepage downloads 6.1 MB in 161 requests on a phone: scripts 3.7 MB (117), images 1.4 MB (17) and HTML 459 KiB (5). Under 2 MB keeps phones on slow connections fast.
About 1.7 g of CO₂ per visit
1.72 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.72 g of CO₂e: 205.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (18 elements)
All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Users should be able to zoom and scale the text up to 500% (1 element)
Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4, h4 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 10 images in the HTML carry an alt attribute.
32 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 36 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (17 characters)
Your title is only 17 characters: “F-Name Consulting”. Between 30 and 65 characters leaves room to say what you do and for whom.
Only 1 internal link
The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
7 checks passed
Meta description: 103 characters
Your meta description is 103 characters: “F-Name Consulting consults with SaaS business that provide unique solutions to a variety of industries.”.
One H1 headline
Your main headline reads: “Executive advisory for founders and operators who need senior judgment without a full-time hire.”.
Canonical URL set
The canonical URL is https://www.fname.co/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.fname.co/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (318 words), so crawlers that don't run JavaScript still read it.
Other pages
1 internal page checked
We fetched 1 page linked from your homepage and read each the way a search engine does.
7 checks passed
Linked pages load
All 1 page we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
3 small tap targets
3 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Fenced Frame API is deprecated and scheduled for removal.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 (Forbidden)”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 341 words of copy
The homepage carries about 341 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CONTACT”.
2 calls to action
The homepage has 2 calls to action, for example “CONTACT” and “Learn More”.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 2 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Analytics (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
21 other companies contacted
Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at fname.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on fname.co, including 16 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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