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fnatic.com website review
Visit site (opens in a new tab)Reviewed 5 November 202644 issues · 108 checks
This review found 44 issues worth fixing on fnatic.com, 18 of them high impact, across 108 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
63D- #77,524 of 81,761 reviewed websitesbeats 4%
- #39,614 of 40,557 online storesbeats 2%
- #35,318 of 35,937 Shopify storesbeats 1%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 169 ms |
| May 23, 2026 | 171 ms |
| May 30, 2026 | 176 ms |
| Jun 6, 2026 | 171 ms |
| Jun 13, 2026 | 165 ms |
| Jun 20, 2026 | 161 ms |
| Jun 27, 2026 | 161 ms |
| Jul 4, 2026 | 164 ms |
| Jul 11, 2026 | 172 ms |
| Jul 18, 2026 | 178 ms |
| Jul 25, 2026 | 179 ms |
| Aug 1, 2026 | 178 ms |
| Aug 8, 2026 | 172 ms |
| Aug 15, 2026 | 178 ms |
| Aug 22, 2026 | 180 ms |
| Aug 29, 2026 | 186 ms |
| Sep 5, 2026 | 188 ms |
| Sep 12, 2026 | 184 ms |
| Sep 19, 2026 | 186 ms |
| Sep 26, 2026 | 185 ms |
| Oct 3, 2026 | 186 ms |
| Oct 10, 2026 | 186 ms |
| Oct 17, 2026 | 185 ms |
| Oct 24, 2026 | 185 ms |
| Oct 31, 2026 | 186 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
8.3 s · 2.0 MBAbout 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.3 s faster on a phone.
Improve image delivery
2.8 s · 641 KiB8 images could be 641 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.8 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 846 KiB17 files are served with short cache lifetimes, so returning visitors download them again (846 KiB).
Mobile performance score: 28
28/100Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.7 s
A phone's processor spends 4.7 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Freshchat, Google Tag Manager and Stripe and others), adding 1.9 MB and 1.2 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 738 ms. During a long task the page ignores taps.
Freshchat adds 371 ms
371 msFreshchat costs a phone 371 ms of main-thread work and 861 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
300 ms · 72 KiBPolyfills for old browsers add 72 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused CSS
300 ms · 68 KiBAbout 68 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google Tag Manager adds 271 ms
271 msGoogle Tag Manager costs a phone 271 ms of main-thread work and 353 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
150 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.34
0.34For real visitors the layout shifts by 0.34 (75th percentile). Good is under 0.1.
First Contentful Paint: 8.7 s
8.7 sThe first text or image appears after 8.7 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 25.6 s
25.6 sYour largest element takes 25.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 32.1 s
32.1 sThe page becomes fully interactive after 32.1 s. Good is under 3.8 s.
Speed Index: 10.7 s
10.7 sVisually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.9 s
1.9 sScripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.
Real-user INP: 214 ms
214 msReal visitors wait 214 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 169 ms to 186 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 479 ms
479 msReal visitors wait 479 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.5 MB in 146 requests
5.5 MBYour homepage downloads 5.5 MB in 146 requests on a phone: scripts 3.7 MB (60), images 1.3 MB (21) and other files 305 KiB (48). Under 2 MB keeps phones on slow connections fast.
3 images below the first screen load straight away
3 images further down the page (132 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.56 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.56 g of CO₂e: 187.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
17 images without alt text
17 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (69 elements)
All page content should be contained by landmarks: 69 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
27 links without text
27 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
70 internal links, 14 external
The homepage links to 70 pages on fnatic.com and 14 external pages.
6 checks passed
Meta description: 127 characters
Your meta description is 127 characters: “Fnatic is the world's leading esports organisation, with a winning legacy of 17 years and counting in over 28 different…”.
One H1 headline
Your main headline reads: “Join the club”.
Title: 45 characters
Your title is a healthy 45 characters: “Leading Esports Performance | Fnatic - Fnatic”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://fnatic.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (250 words), so crawlers that don't run JavaScript still read it.
Other pages
6 pages share a meta description
/partners, /about, /news/fnatic-partners-with-red-bull-to-launch-fnatic-crew and /careers use the same meta description. A description written for each page earns more clicks.
1 page with very little text
/collections/pro-kit-2026 has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
1 page slow to respond
/community took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://wchat.eu.freshchat.com/widget/css/widget.css?t=1793908071942' from origin 'https:/…”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
36 of 39 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (fnatic.com).
Valid certificate (43 days left)
The certificate from Let's Encrypt · YR1 verifies for fnatic.com and is valid for another 43 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://fnatic.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 37 links work
All 37 links checked from your homepage (26 internal, 11 external) answered without errors; 2 did not answer within 5 s.
Domain and trust
No CAA record
fnatic.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
fnatic.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 22 years old
22 yearsfnatic.com was registered in May 2004 through Gandi SAS. An established domain carries more trust with email providers and search engines.
Registered until May 2031
fnatic.com is registered until May 2031.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 355 words of copy
The homepage carries about 355 words of visible text.
1 checks passed
11 calls to action
The homepage has 11 calls to action, for example “Shop”, “Shop Now” and “Sign up”.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be fnatic.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:spf.mtasv.net include:sendgrid.net ~all”.
DKIM signing found
A DKIM key is published (selector “google”, “k1” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Next.js
- E-commerce
- Shopify Plus
- Hosting
- Vercel
Hiring
- Hiring
- 1 open role
- Teams
- Pro-Gaming (1)
- Job board
- ashby
- Careers page
- fnatic.com/careers (opens in a new tab)
Company
- Founded
- 2004
- Headquarters
- Looe
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on fnatic.com, including 20 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.