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foco.com website review

Visit site (opens in a new tab)Reviewed 5 November 202658 issues · 124 checks

This review found 58 issues worth fixing on foco.com, 27 of them high impact, across 124 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.8 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
140 ms91 msMay 16Oct 31133 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202697 ms
May 23, 202699 ms
May 30, 2026104 ms
Jun 6, 2026104 ms
Jun 13, 2026105 ms
Jun 20, 2026105 ms
Jun 27, 2026107 ms
Jul 4, 2026108 ms
Jul 11, 2026109 ms
Jul 18, 2026112 ms
Jul 25, 2026112 ms
Aug 1, 2026112 ms
Aug 8, 2026113 ms
Aug 15, 2026114 ms
Aug 22, 2026113 ms
Aug 29, 2026113 ms
Sep 5, 2026112 ms
Sep 12, 2026113 ms
Sep 19, 2026113 ms
Sep 26, 2026116 ms
Oct 3, 2026120 ms
Oct 10, 2026122 ms
Oct 17, 2026129 ms
Oct 24, 2026134 ms
Oct 31, 2026133 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of foco.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. foco.com at 0.7 s0.7 s
  2. foco.com at 1.3 s1.3 s
  3. foco.com at 2.0 s2.0 s
  4. foco.com at 2.6 s2.6 s
  5. foco.com at 3.3 s3.3 s
  6. foco.com at 3.9 s3.9 s
  7. foco.com at 4.6 s4.6 s
  8. foco.com at 5.2 s5.2 s

foco.com does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix44
  • Reduce unused JavaScript

    3.1 s · 869 KiB

    About 869 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.3 s

    A phone's processor spends 5.3 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,308 HTML elements

    The page has 3,308 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    3.1 MB

    28 images could be 3.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Accessibe Accessibility Overlay and Optanon and others), adding 1.7 MB and 1.5 s of main-thread time.

  • Use efficient cache lifetimes

    950 ms · 537 KiB

    43 files are served with short cache lifetimes, so returning visitors download them again (537 KiB).

  • Google Tag Manager adds 615 ms

    615 ms

    Google Tag Manager costs a phone 615 ms of main-thread work and 528 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    600 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Reduce unused CSS

    450 ms · 105 KiB

    About 105 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Legacy JavaScript

    300 ms · 43 KiB

    Polyfills for old browsers add 43 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 261 ms. During a long task the page ignores taps.

  • Attentive adds 96 ms

    96 ms

    Attentive costs a phone 96 ms of main-thread work and 382 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 32.0 s

    32.0 s

    Your largest element takes 32.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 19.1 s

    19.1 s

    Visually, the page fills in at 19.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 36.6 s

    36.6 s

    The page becomes fully interactive after 36.6 s. Good is under 3.8 s.

  • Total Blocking Time: 644 ms

    644 ms

    Scripts block taps and scrolling for 644 ms in total while the page loads. Good is under 200 ms.

  • Real-user CLS: 0.18

    0.18

    For real visitors the layout shifts by 0.18 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 36% slower for real visitors

    +36%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 97 ms to 133 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 47 images without width and height

    47 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 767 ms

    767 ms

    Real visitors wait 767 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.086

    0.086

    The layout barely moves while loading (CLS 0.086, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 10.2 MB in 372 requests

    10.2 MB

    Your homepage downloads 10.2 MB in 372 requests on a phone: images 6.4 MB (76), scripts 2.1 MB (93) and other files 883 KiB (169). Under 2 MB keeps phones on slow connections fast.

  • About 2.9 g of CO₂ per visit

    2.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.90 g of CO₂e: 347.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

20 to fixGoogle 7476
  • 578 images without alt text

    578 images have no alt text, which hurts accessibility and image search.

  • Certain ARIA roles must contain particular children (3 elements)

    Certain ARIA roles must contain particular children: 3 elements on the page fail this check, rated critical by axe-core.

  • Certain ARIA roles must be contained by particular parents (3 elements)

    Certain ARIA roles must be contained by particular parents: 3 elements on the page fail this check, rated critical by axe-core.

  • Invalid ARIA attributes

    2 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • ARIA attributes must conform to valid values (2 elements)

    ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • Hidden but focusable

    12 elements hidden from screen readers can still receive keyboard focus.

  • Interactive controls must not be nested (7 elements)

    Interactive controls must not be nested: 7 elements on the page fail this check, rated serious by axe-core.

  • ARIA toggle fields must have an accessible name (6 elements)

    ARIA toggle fields must have an accessible name: 6 elements on the page fail this check, rated serious by axe-core.

  • ARIA input fields must have an accessible name (5 elements)

    ARIA input fields must have an accessible name: 5 elements on the page fail this check, rated serious by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 41 links without text

    41 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (6 elements)

    Headings should not be empty: 6 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (2 elements)

    Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h6 and h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 70 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 20 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is short (25 characters)

    Your title is only 25 characters: “FOCO. Fans Only. FOCO.com”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (307 characters)

    Your meta description is 307 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, Organization, ProfessionalService and SiteNavigationElement) but with 1 problem, for example “WebSite: missing name”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 981 internal links, 13 external

    The homepage links to 981 pages on foco.com and 13 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “All Stores”.

  • Canonical URL set

    The canonical URL is https://www.foco.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.foco.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,154 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix70
  • 1 linked page is broken

    Your homepage links to /collections/apparel-matching-sets, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page without a meta description

    /pages/men has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages slow to respond

    /pages/men, /collections/mens-clothing and /collections/apparel-overalls took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 122 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 10 broken images

    10 images failed to load on a phone, for example https://www.foco.com/.

  • 17 small tap targets

    17 of 78 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot set property algoliasearch of #<Object> which has only a getter”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.foco.com/collections/mens-clothing?refinementList%5Bnamed_tags.data--sub_category1%5D%5B0%5D=Lounge%20%26%20Sleepwear (network).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.foco.com/account/login.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (foco.com).

  • Valid certificate (56 days left)

    The certificate from Let's Encrypt · YE2 verifies for foco.com and is valid for another 56 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://foco.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 48 days

    foco.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • DNSSEC is off

    foco.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    foco.com was registered in Dec 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for foco.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

4 to fix80
  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 215 words

    The homepage has only about 215 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Login / Sign Up” and “Sign Up & Save”.

  • 29 calls to action

    The homepage has 29 calls to action, for example “Login / Sign Up”, “Shop All Boys” and “Shop All Girls”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Opening hours shown

    Your opening hours are on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:mail.zendesk.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 12 trackers load before any consent

    12

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 7 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 45 cookies set on arrival

    45

    Opening the homepage sets 45 cookies (measured from a US location before any click).

  • 65 other companies contacted

    Loading the homepage contacts 65 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Geo Pro Geolocation · Klaviyo Email Marketing Sms · Attentive · Impact Com · Minmaxify Order Limits · Easylocation · Applovin Shop Integration · 56071677a62720b5cde4241477474f626e61c35a · adroll.com · attn.tv · trafficmanager.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • It loads jQuery 3.3.1, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Piscataway Township

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 58 issues on foco.com, including 22 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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