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fope.com website review
Visit site (opens in a new tab)Reviewed 18 October 202645 issues · 104 checks
This review found 45 issues worth fixing on fope.com, 20 of them high impact, across 104 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #59,823 of 81,676 reviewed websitesbeats 23%
- #33,004 of 40,489 online storesbeats 15%
- #1,276 of 2,110 WooCommerce storesbeats 34%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 4.6 s |
| May 2, 2026 | 4.6 s |
| May 9, 2026 | 4.6 s |
| May 16, 2026 | 4.6 s |
| May 23, 2026 | 4.6 s |
| May 30, 2026 | 4.6 s |
| Jun 6, 2026 | 4.5 s |
| Jun 13, 2026 | 4.4 s |
| Jun 20, 2026 | 4.3 s |
| Jun 27, 2026 | 4.2 s |
| Jul 4, 2026 | 4.1 s |
| Jul 11, 2026 | 4.1 s |
| Jul 18, 2026 | 4.2 s |
| Jul 25, 2026 | 4.2 s |
| Aug 1, 2026 | 4.3 s |
| Aug 8, 2026 | 4.3 s |
| Aug 15, 2026 | 4.3 s |
| Aug 22, 2026 | 4.3 s |
| Aug 29, 2026 | 4.3 s |
| Sep 5, 2026 | 4.4 s |
| Sep 12, 2026 | 4.4 s |
| Sep 19, 2026 | 4.4 s |
| Sep 26, 2026 | 4.4 s |
| Oct 3, 2026 | 4.4 s |
| Oct 10, 2026 | 4.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 123 ms |
| May 2, 2026 | 124 ms |
| May 9, 2026 | 125 ms |
| May 16, 2026 | 123 ms |
| May 23, 2026 | 121 ms |
| May 30, 2026 | 118 ms |
| Jun 6, 2026 | 114 ms |
| Jun 13, 2026 | 110 ms |
| Jun 20, 2026 | 104 ms |
| Jun 27, 2026 | 103 ms |
| Jul 4, 2026 | 103 ms |
| Jul 11, 2026 | 105 ms |
| Jul 18, 2026 | 110 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 118 ms |
| Aug 8, 2026 | 121 ms |
| Aug 15, 2026 | 125 ms |
| Aug 22, 2026 | 129 ms |
| Aug 29, 2026 | 132 ms |
| Sep 5, 2026 | 133 ms |
| Sep 12, 2026 | 130 ms |
| Sep 19, 2026 | 127 ms |
| Sep 26, 2026 | 122 ms |
| Oct 3, 2026 | 118 ms |
| Oct 10, 2026 | 119 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
6.0 s · 1.3 MB9 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.0 s faster on a phone.
Reduce unused JavaScript
4.5 s · 633 KiBAbout 633 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.
Render-blocking requests
1.2 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
Mobile performance score: 43
43/100Your mobile performance score is 43 (desktop: 67). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.8 s
A phone's processor spends 4.8 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Facebook and Amazon Web Services and others), adding 1.1 MB and 1.1 s of main-thread time.
Google CDN adds 586 ms
586 msGoogle CDN costs a phone 586 ms of main-thread work and 730 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 82 KiBAbout 82 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Facebook adds 308 ms
308 msFacebook costs a phone 308 ms of main-thread work and 210 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 218 KiB20 files are served with short cache lifetimes, so returning visitors download them again (218 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 246 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 34 KiB34 KiB could be saved by minifying JavaScript.
Legacy JavaScript
150 ms · 29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.6 s
4.6 sReal visitors wait 4.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.7 s
4.7 sReal visitors see the first content after 4.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.0 s
2.0 sReal visitors wait 2.0 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 7.6 s
7.6 sThe first text or image appears after 7.6 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 19.7 s
19.7 sYour largest element takes 19.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “https://www.fope.com/wp-content/uploads/2026/09/LOVE-NEST-9…”.
Time to Interactive: 21.3 s
21.3 sThe page becomes fully interactive after 21.3 s. Good is under 3.8 s.
Speed Index: 9.4 s
9.4 sVisually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 530 ms
530 msScripts block taps and scrolling for 530 ms in total while the page loads. Good is under 200 ms.
11 images without width and height
11 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 123 ms to 119 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 4.6 s to 4.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 107 ms
107 msReal visitors wait 107 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.3 MB in 100 requests
4.3 MBYour homepage downloads 4.3 MB in 100 requests on a phone: images 2.3 MB (25), scripts 1.4 MB (47) and other files 357 KiB (11). Under 2 MB keeps phones on slow connections fast.
7 images far larger than shown
547 KiB7 images are downloaded at several times the size a phone draws them, for example LOVE-NEST-916-scaled.jpg at 1,440 px wide, shown at 390 px. Resized copies would save about 547 KiB.
11 images in older formats
11 images (2.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
6 images below the first screen load straight away
6 images further down the page (655 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.2 g of CO₂ per visit
1.22 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.22 g of CO₂e: 146.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Unlabelled dropdowns
1 dropdown has no label.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (13 elements)
All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.
22 links without text
22 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 30 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“THE GOLDEN NOW” and “THE GOLDEN NOW”). One clear main headline is easier for people and search engines.
24 links crawlers can't follow
24 links have no real href, so search engines can't follow them.
Meta description is long (162 characters)
Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
136 internal links, 11 external
The homepage links to 136 pages on fope.com and 11 external pages.
5 checks passed
Title: 52 characters
Your title is a healthy 52 characters: “Flexible jewellery in 18ct gold, contemporary luxury”.
Canonical URL set
The canonical URL is https://www.fope.com/en/.
Structured data in place
Structured data found: Article, Organization, Person, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.fope.com/en/sitemap_index.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
1 page without a meta description
/fr has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/en/lookbook has no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
/en/must-have took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.
5 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://www.fope.com/en/?v=0b3b97fa6688.
35 small tap targets
35 of 48 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'remove')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
3 redirects before the homepage
Opening https://fope.com goes through 3 redirects before the homepage loads.
1 link through redirect chains
1 link go through two or more redirects, for example https://instagram.com/fope1929/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (fope.com).
Valid certificate (36 days left)
The certificate from Google Trust Services · WE1 verifies for fope.com and is valid for another 36 days.
http:// redirects to https
http://fope.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 46 links work
All 46 links checked from your homepage (40 internal, 6 external) answered without errors.
Domain and trust
Domain expires in 17 days
fope.com is registered until Nov 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.
No CAA record
fope.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
fope.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 27 years old
27 yearsfope.com was registered in Nov 1998 through Register SPA. An established domain carries more trust with email providers and search engines.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 145 words
The homepage has only about 145 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “APPLY”.
2 calls to action
The homepage has 2 calls to action, for example “Apply” and “Subscribe”.
3 short forms
3 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:80.147.67.104 ip4:50.31.156.115 include:spf.protection.outlook.com include:spf-eu.emailsignatures365.com inc…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “k1” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
30 cookies set on arrival
30Opening the homepage sets 30 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It runs WordPress 3.7.1; the current release is 7.1.3.
- 4 plugins are behind their latest release.advanced-product-fields-for-woocommerce 1.7.1 → 1.7.2 · woocommerce 10.3.7 → 11.2.1 · woocommerce-multilingual 5.5.5 → 5.6.3 · contact-form-7 6.1.6 → 6.2.2
Stack
- CMS
- WordPress 3.7.1
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 45 issues on fope.com, including 19 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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