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2ndamendmentguns.com website review

Visit site (opens in a new tab)Reviewed 1 November 202648 issues · 106 checks

This review found 48 issues worth fixing on 2ndamendmentguns.com, 21 of them high impact, across 106 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.2 sMay 9Oct 242.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.4 s
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.3 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.4 s
Aug 8, 20261.5 s
Aug 15, 20261.6 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.1 s
Oct 24, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
115 ms79 msMay 9Oct 2496 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202686 ms
May 16, 202687 ms
May 23, 202686 ms
May 30, 202685 ms
Jun 6, 202692 ms
Jun 13, 202687 ms
Jun 20, 202688 ms
Jun 27, 202688 ms
Jul 4, 202683 ms
Jul 11, 202686 ms
Jul 18, 202687 ms
Jul 25, 202688 ms
Aug 1, 202696 ms
Aug 8, 202696 ms
Aug 15, 2026104 ms
Aug 22, 2026111 ms
Aug 29, 2026102 ms
Sep 5, 2026104 ms
Sep 12, 2026104 ms
Sep 19, 202696 ms
Sep 26, 202699 ms
Oct 3, 202696 ms
Oct 10, 202696 ms
Oct 17, 202696 ms
Oct 24, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix36
  • Improve image delivery

    27.8 s · 11.5 MB

    19 images could be 11.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 27.8 s faster on a phone.

  • Use efficient cache lifetimes

    4.3 s · 1.6 MB

    131 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).

  • Reduce unused JavaScript

    3.9 s · 944 KiB

    About 944 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.9 s faster on a phone.

  • Render-blocking requests

    1.8 s

    30 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Maps and Google Tag Manager and others), adding 1.9 MB and 1.3 s of main-thread time.

  • Google CDN adds 681 ms

    681 ms

    Google CDN costs a phone 681 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    310 ms · 95 KiB

    About 95 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • Google Maps adds 275 ms

    275 ms

    Google Maps costs a phone 275 ms of main-thread work and 472 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,986 HTML elements

    The page has 1,986 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    23 KiB

    23 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 75.0 s

    75.0 s

    Your largest element takes 75.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “HALLOWEEN SPOOKTACTICAL SALE FIREARMS: 6.66% OFF | CODE: GH…”.

  • Speed Index: 18.5 s

    18.5 s

    Visually, the page fills in at 18.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 77.2 s

    77.2 s

    The page becomes fully interactive after 77.2 s. Good is under 3.8 s.

  • First Contentful Paint: 5.5 s

    5.5 s

    The first text or image appears after 5.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 872 ms

    872 ms

    Scripts block taps and scrolling for 872 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 51% slower for real visitors

    +51%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 86 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 125 ms

    125 ms

    Real visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix14
  • Page weight: 19.4 MB in 198 requests

    19.4 MB

    Your homepage downloads 19.4 MB in 198 requests on a phone: images 14.8 MB (47), scripts 2.1 MB (81) and other files 1.6 MB (29). Under 2 MB keeps phones on slow connections fast.

  • 5 images over 500 KB

    5 images weigh 8.3 MB together. On a phone connection a single image that size takes seconds.

  • 5 images far larger than shown

    1.9 MB

    5 images are downloaded at several times the size a phone draws them, for example scopes-sights-optics-1.png at 1,543 px wide, shown at 360 px. Resized copies would save about 1.9 MB.

  • 21 images in older formats

    21 images (10.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    2a-spooktactical-1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 5.5 g of CO₂ per visit

    5.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.50 g of CO₂e: 660.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

10 to fixGoogle 8489
  • Unlabelled dropdowns

    1 dropdown has no label.

  • Inline text spacing must be adjustable with custom stylesheets (2 elements)

    Inline text spacing must be adjustable with custom stylesheets: 2 elements on the page fail this check, rated serious by axe-core.

  • Frames without titles

    2 frames have no title, so screen-reader users cannot tell what they contain.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Main landmark should not be contained in another landmark (1 element)

    Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 12 links without text

    12 visible links have no text or label, so screen readers cannot say where they go.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (6 elements).

1 checks passed
  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 63 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9283
  • Title is short (25 characters)

    Your title is only 25 characters: “Home - 2nd Amendment Guns”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is short (65 characters)

    Your meta description is only 65 characters: “Premium firearms, accessories and gearfor responsible gun owners.”. 70 to 160 characters is enough to sell the click.

  • 4 H1 headlines

    There are 4 <h1> headlines (“YOUR RIGHTS.”, “Welcome to 2nd Amendment Gun Shop Online” and “Welcome to 2nd Amendment Gun Shop Online”). One clear main headline is easier for people and search engines.

  • 163 internal links, 14 external

    The homepage links to 163 pages on 2ndamendmentguns.com and 14 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://2ndamendmentguns.com/.

  • Structured data in place

    Structured data found: Article, ImageObject, Organization, Person and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://2ndamendmentguns.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,200 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'indexOf')”.

2 checks passed
  • Tap targets are thumb-sized

    18 of 22 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (2ndamendmentguns.com).

  • Valid certificate (89 days left)

    The certificate from Google Trust Services · WE1 verifies for 2ndamendmentguns.com and is valid for another 89 days.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://2ndamendmentguns.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors.

Domain and trust

  • No CAA record

    2ndamendmentguns.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    2ndamendmentguns.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 14 years old

    14 years

    2ndamendmentguns.com was registered in Aug 2012 through Bluehost Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2027

    2ndamendmentguns.com is registered until Aug 2027.

Content and conversion

2 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,028 words of copy

    The homepage carries about 1,028 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP FIREARMS” and “SHOP ACCESSORIES”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Login / Register”, “Return to shop” and “How To Buy A Firearm Online”.

  • 5 short forms

    5 short forms (3 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be 2ndamendmentguns.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 +a +mx include:_spf.mail.hostinger.com include:_spf.google.com include:spf.constantcontact.com ~all”.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • 1 plugin is behind its latest release.yith-woocommerce-wishlist 1.2.0 → 4.19.1

Stack

CMS
WordPress 7.1.4
Framework
React
E-commerce
WooCommerce
Analytics
Google Analytics
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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