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foreignrider.com website review
Visit site (opens in a new tab)Reviewed 8 November 202631 issues · 101 checks
This review found 31 issues worth fixing on foreignrider.com, 4 of them high impact, across 101 checks. The most urgent: main-thread work: 4.9 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #8,000 of 83,437 reviewed websitesbeats 87%
- #4,424 of 41,883 online storesbeats 85%
- #4,267 of 37,243 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.0 s |
| May 23, 2026 | 996 ms |
| May 30, 2026 | 941 ms |
| Jun 6, 2026 | 912 ms |
| Jun 13, 2026 | 899 ms |
| Jun 20, 2026 | 904 ms |
| Jun 27, 2026 | 907 ms |
| Jul 4, 2026 | 900 ms |
| Jul 11, 2026 | 937 ms |
| Jul 18, 2026 | 948 ms |
| Jul 25, 2026 | 937 ms |
| Aug 1, 2026 | 960 ms |
| Aug 8, 2026 | 940 ms |
| Aug 15, 2026 | 954 ms |
| Aug 22, 2026 | 957 ms |
| Aug 29, 2026 | 936 ms |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 982 ms |
| Oct 10, 2026 | 940 ms |
| Oct 17, 2026 | 915 ms |
| Oct 24, 2026 | 931 ms |
| Oct 31, 2026 | 948 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 102 ms |
| May 23, 2026 | 103 ms |
| May 30, 2026 | 103 ms |
| Jun 6, 2026 | 103 ms |
| Jun 13, 2026 | 104 ms |
| Jun 20, 2026 | 104 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 103 ms |
| Jul 11, 2026 | 104 ms |
| Jul 18, 2026 | 111 ms |
| Jul 25, 2026 | 111 ms |
| Aug 1, 2026 | 114 ms |
| Aug 8, 2026 | 114 ms |
| Aug 15, 2026 | 114 ms |
| Aug 22, 2026 | 116 ms |
| Aug 29, 2026 | 112 ms |
| Sep 5, 2026 | 108 ms |
| Sep 12, 2026 | 108 ms |
| Sep 19, 2026 | 117 ms |
| Sep 26, 2026 | 113 ms |
| Oct 3, 2026 | 115 ms |
| Oct 10, 2026 | 109 ms |
| Oct 17, 2026 | 110 ms |
| Oct 24, 2026 | 114 ms |
| Oct 31, 2026 | 115 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.5 s
3.3 s
4.1 s
5.0 s
5.8 s
6.6 s
foreignrider.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 4.9 s
A phone's processor spends 4.9 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
900 ms · 623 KiB9 images could be 623 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 73
73/100Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
750 ms · 187 KiB8 files are served with short cache lifetimes, so returning visitors download them again (187 KiB).
Render-blocking requests
900 ms13 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and LoyaltyLion and others), adding 1.4 MB and 576 ms of main-thread time.
Shopify adds 158 ms
158 msShopify costs a phone 158 ms of main-thread work and 729 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,200 HTML elements
The page has 2,200 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 139 ms
139 msKlaviyo costs a phone 139 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
LoyaltyLion adds 124 ms
124 msLoyaltyLion costs a phone 124 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
221 KiBAbout 221 KiB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
150 ms · 59 KiBAbout 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 151 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
36 KiBPolyfills for old browsers add 36 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 14.9 s
14.9 sThe page becomes fully interactive after 14.9 s. Good is under 3.8 s.
Largest Contentful Paint: 5.9 s
5.9 sYour largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 256 ms
256 msScripts block taps and scrolling for 256 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 102 ms to 115 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 126 ms
126 msReal visitors wait 126 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 434 ms
434 msReal visitors wait 434 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 3.3 s
3.3 sVisually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.7 MB in 344 requests
3.7 MBYour homepage downloads 3.7 MB in 344 requests on a phone: images 1.7 MB (98), scripts 913 KiB (105) and other files 791 KiB (108). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
254 KiB2 images are downloaded at several times the size a phone draws them, for example 3971874007816435115.jpg at 1,080 px wide, shown at 170 px. Resized copies would save about 254 KiB.
2 images in older formats
2 images (375 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (171 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.0 g of CO₂ per visit
1.05 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 125.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 259 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (17 characters)
Your title is only 17 characters: “Foreign Rider Co.”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is short (17 characters)
Your meta description is only 17 characters: “Foreign Rider Co.”. 70 to 160 characters is enough to sell the click.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
67 internal links, 4 external
The homepage links to 67 pages on foreignrider.com and 4 external pages.
5 checks passed
One H1 headline
Your main headline reads: “14OZ JAPANESE SELVEDGE DENIM”.
Canonical URL set
The canonical URL is https://www.foreignrider.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.foreignrider.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (912 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
11 pages without a meta description
/policies/shipping-policy, /collections/denim, /collections/all, /collections/new-releases, /collections/t-shirts and /collections/long-sleeve-t-shirts and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
/collections/all, /collections/t-shirts, /collections/long-sleeve-t-shirts, /collections/sweatshirts, /collections/analog-series and /pages/about have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.
5 checks passed
Linked pages load
13 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example http://instagram.com/foreignriderco.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (foreignrider.com).
Valid certificate (45 days left)
The certificate from Let's Encrypt · YE1 verifies for foreignrider.com and is valid for another 45 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://foreignrider.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 37 links work
All 37 links checked from your homepage (35 internal, 2 external) answered without errors.
Domain and trust
DNSSEC is off
foreignrider.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 17 years old
17 yearsforeignrider.com was registered in Jun 2009 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for foreignrider.com, so a mis-issued certificate from anyone else is refused.
Registered until Jun 2027
foreignrider.com is registered until Jun 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 209 words
The homepage has only about 209 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP”.
9 calls to action
The homepage has 9 calls to action, for example “SHOP”, “SHOP ALL” and “Shop”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be foreignrider.com is still delivered. Add a report address, check the reports, then move to quarantine.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 60/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Kutoku · Klaviyo Email Marketing Sms · Swatch King · Loyalty Rewards And Referrals · Variant Image Swatch · Instagram Story App · dolphinsuite.com · luckyorange.com · useifsapp.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Toronto
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on foreignrider.com, including 13 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.