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foreo.com website review

Visit site (opens in a new tab)Reviewed 27 October 202649 issues · 112 checks

This review found 49 issues worth fixing on foreo.com, 20 of them high impact, across 112 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.5 s3.3 sMay 9Oct 244.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.4 s
May 16, 20263.4 s
May 23, 20263.4 s
May 30, 20263.5 s
Jun 6, 20263.6 s
Jun 13, 20263.7 s
Jun 20, 20263.7 s
Jun 27, 20263.7 s
Jul 4, 20263.7 s
Jul 11, 20263.6 s
Jul 18, 20263.6 s
Jul 25, 20263.6 s
Aug 1, 20263.6 s
Aug 8, 20263.7 s
Aug 15, 20263.7 s
Aug 22, 20263.7 s
Aug 29, 20263.8 s
Sep 5, 20263.8 s
Sep 12, 20263.8 s
Sep 19, 20263.9 s
Sep 26, 20264.0 s
Oct 3, 20264.0 s
Oct 10, 20264.0 s
Oct 17, 20264.2 s
Oct 24, 20264.3 s
Real-visitor tap response (INP)75th percentile, phones
313 ms229 msMay 9Oct 24303 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026254 ms
May 16, 2026253 ms
May 23, 2026248 ms
May 30, 2026239 ms
Jun 6, 2026242 ms
Jun 13, 2026249 ms
Jun 20, 2026259 ms
Jun 27, 2026268 ms
Jul 4, 2026273 ms
Jul 11, 2026271 ms
Jul 18, 2026268 ms
Jul 25, 2026262 ms
Aug 1, 2026258 ms
Aug 8, 2026258 ms
Aug 15, 2026258 ms
Aug 22, 2026262 ms
Aug 29, 2026266 ms
Sep 5, 2026264 ms
Sep 12, 2026268 ms
Sep 19, 2026267 ms
Sep 26, 2026271 ms
Oct 3, 2026275 ms
Oct 10, 2026285 ms
Oct 17, 2026297 ms
Oct 24, 2026303 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of foreo.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. foreo.com at 1.0 s1.0 s
  2. foreo.com at 2.0 s2.0 s
  3. foreo.com at 3.1 s3.1 s
  4. foreo.com at 4.1 s4.1 s
  5. foreo.com at 5.1 s5.1 s
  6. foreo.com at 6.1 s6.1 s
  7. foreo.com at 7.1 s7.1 s
  8. foreo.com at 8.2 s8.2 s

foreo.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix33
  • Use efficient cache lifetimes

    11.9 s · 4.9 MB

    193 files are served with short cache lifetimes, so returning visitors download them again (4.9 MB).

  • Reduce unused JavaScript

    5.2 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.2 s faster on a phone.

  • Render-blocking requests

    5.3 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.3 s.

  • Improve image delivery

    2.1 s · 1.8 MB

    97 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.1 s faster on a phone.

  • Reduce unused CSS

    2.6 s · 417 KiB

    About 417 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.6 s faster on a phone.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33 (desktop: 34). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.5 s

    A phone's processor spends 8.5 s on main-thread work while loading, 5.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,964 HTML elements

    The page has 3,964 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Google CDN and Noibu and others), adding 1.6 MB and 1.6 s of main-thread time.

  • Google CDN adds 270 ms

    270 ms

    Google CDN costs a phone 270 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Clarity adds 292 ms

    292 ms

    Clarity costs a phone 292 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 274 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 66 KiB

    Polyfills for old browsers add 66 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.2 s

    3.2 s

    Real visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 9.9 s

    9.9 s

    The first text or image appears after 9.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 27.9 s

    27.9 s

    Your largest element takes 27.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Halloween”.

  • Speed Index: 16.5 s

    16.5 s

    Visually, the page fills in at 16.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 35.4 s

    35.4 s

    The page becomes fully interactive after 35.4 s. Good is under 3.8 s.

  • Total Blocking Time: 1.0 s

    1.0 s

    Scripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.7 s

    3.7 s

    Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 246 ms

    246 ms

    Real visitors wait 246 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.25

    0.25

    For real visitors the layout shifts by 0.25 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.4 s to 4.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 254 ms to 303 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 7.5 MB in 304 requests

    7.5 MB

    Your homepage downloads 7.5 MB in 304 requests on a phone: scripts 3.2 MB (57), images 3.0 MB (165) and stylesheets 451 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 13 images below the first screen load straight away

    13 images further down the page (637 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images far larger than shown

    50 KiB

    2 images are downloaded at several times the size a phone draws them, for example LUNA-4_MF20.webp at 712 px wide, shown at 207 px. Resized copies would save about 50 KiB.

  • 7 images in older formats

    7 images (301 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.1 g of CO₂ per visit

    2.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.13 g of CO₂e: 256.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

10 to fixGoogle 7989
  • 38 tap targets too small

    38 tap targets are too small or too close together to hit reliably with a finger.

  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 43 images without alt text

    43 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 31 links without text

    31 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (7 elements)

    Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 7 H1 headlines

    There are 7 <h1> headlines (“The Icon. Perfected.”, “Sunlight, refined” and “10 shades whiter”). One clear main headline is easier for people and search engines.

  • 16 links crawlers can't follow

    16 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 231 internal links, 21 external

    The homepage links to 231 pages on foreo.com and 21 external pages.

7 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Discover FOREO's pro-level skincare and oral care products, featuring cutting-edge beauty-tech solutions. Shop now to e…”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “FOREO Sweden l Pro-level Skincare and Oral Care”.

  • Canonical URL set

    The canonical URL is https://www.foreo.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.foreo.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and description; logo and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,931 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without an H1

    /halloween-sale and /issa-teeth-whitening-set have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 98 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 7 broken images

    7 images failed to load on a phone, for example https://www.foreo.com/.

  • 30 small tap targets

    30 of 132 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Uncaught SyntaxError: Unexpected identifier 'site'”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 185 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (foreo.com).

  • Valid certificate (194 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for foreo.com and is valid for another 194 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://foreo.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 59 links work

    All 59 links checked from your homepage (40 internal, 19 external) answered without errors.

Domain and trust

  • No CAA record

    foreo.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    foreo.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 22 years old

    22 years

    foreo.com was registered in Feb 2004 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2027

    foreo.com is registered until Feb 2027.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,797 words of copy

    The homepage carries about 1,797 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Apply code” and “Pre-order now”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Apply code”, “Pre-order now” and “Buy now”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks and 12 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be foreo.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx ip4:185.98.12.170 ip4:54.193.121.19 ip4:3.127.1.177 ip4:35.159.42.245 ip4:13.56.192.86 ip4:13.52.90.73 ip4:1…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 4 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 37 cookies set on arrival

    37

    Opening the homepage sets 37 cookies (measured from a US location before any click).

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Commerce 3
Framework
Vue.js
Analytics
Google Tag Manager
Hosting
AWS

Company

Founded
2013
Headquarters
Stockholm

Upkeep, stack, hiring and company data from programmable.info

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This review found 49 issues on foreo.com, including 25 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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