Website review, no card needed

fortispay.com logo

fortispay.com website review

Visit site (opens in a new tab)Reviewed 26 October 202635 issues · 89 checks

This review found 35 issues worth fixing on fortispay.com, 11 of them high impact, across 89 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s1.9 sMay 9Oct 242.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.1 s
May 16, 20263.2 s
May 23, 20263.2 s
May 30, 20263.1 s
Jun 6, 20263.1 s
Jun 13, 20263.0 s
Jun 20, 20263.0 s
Jun 27, 20263.0 s
Jul 4, 20262.8 s
Jul 11, 20262.9 s
Jul 18, 20262.7 s
Jul 25, 20262.6 s
Aug 1, 20262.4 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.3 s
Sep 5, 20262.4 s
Sep 12, 20262.7 s
Sep 19, 20263.0 s
Sep 26, 20263.1 s
Oct 3, 20263.2 s
Oct 10, 20263.2 s
Oct 17, 20263.0 s
Oct 24, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
202 ms101 msMay 9Oct 24156 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026155 ms
May 16, 2026155 ms
May 23, 2026147 ms
May 30, 2026136 ms
Jun 6, 2026151 ms
Jun 13, 2026170 ms
Jun 20, 2026183 ms
Jun 27, 2026190 ms
Jul 4, 2026172 ms
Jul 11, 2026155 ms
Jul 18, 2026149 ms
Jul 25, 2026125 ms
Aug 1, 2026122 ms
Aug 8, 2026113 ms
Aug 15, 2026126 ms
Aug 22, 2026141 ms
Aug 29, 2026136 ms
Sep 5, 2026127 ms
Sep 12, 2026134 ms
Sep 19, 2026134 ms
Sep 26, 2026146 ms
Oct 3, 2026168 ms
Oct 10, 2026153 ms
Oct 17, 2026157 ms
Oct 24, 2026156 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fortispay.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fortispay.com at 0.5 s0.5 s
  2. fortispay.com at 1.0 s1.0 s
  3. fortispay.com at 1.5 s1.5 s
  4. fortispay.com at 2.0 s2.0 s
  5. fortispay.com at 2.6 s2.6 s
  6. fortispay.com at 3.1 s3.1 s
  7. fortispay.com at 3.6 s3.6 s
  8. fortispay.com at 4.1 s4.1 s

Speed

11 to fix52
  • Improve image delivery

    12.6 s · 5.1 MB

    20 images could be 5.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 12.6 s faster on a phone.

  • Render-blocking requests

    2.7 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.7 s.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52 (desktop: 70). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, goboomtown.com and seersco.com and others), adding 1.8 MB and 738 ms of main-thread time.

  • Reduce unused CSS

    600 ms · 241 KiB

    About 241 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Reduce unused JavaScript

    643 KiB

    About 643 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    513 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (513 KiB).

  • Google Tag Manager adds 381 ms

    381 ms

    Google Tag Manager costs a phone 381 ms of main-thread work and 541 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • goboomtown.com adds 191 ms

    191 ms

    goboomtown.com costs a phone 191 ms of main-thread work and 465 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 958 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • seersco.com adds 40 ms

    40 ms

    seersco.com costs a phone 40 ms of main-thread work and 632 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 187 ms. During a long task the page ignores taps.

  • Minify JavaScript

    113 KiB

    113 KiB could be saved by minifying JavaScript.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Minify CSS

    60 KiB

    60 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 20.3 s

    20.3 s

    Your largest element takes 20.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Make payments a growth engine. Embedded payments for softwa…”.

  • Time to Interactive: 34.7 s

    34.7 s

    The page becomes fully interactive after 34.7 s. Good is under 3.8 s.

  • Speed Index: 12.2 s

    12.2 s

    Visually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 807 ms

    807 ms

    Real visitors wait 807 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 26 images without width and height

    26 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 313 ms

    313 ms

    Scripts block taps and scrolling for 313 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 155 ms to 156 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 117 ms

    117 ms

    Real visitors wait 117 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.019

    0.019

    The layout barely moves while loading (CLS 0.019, good is under 0.1).

Images and page weight

5 to fix28
  • Page weight: 9.6 MB in 137 requests

    9.6 MB

    Your homepage downloads 9.6 MB in 137 requests on a phone: images 6.9 MB (44), scripts 1.8 MB (37) and fonts 437 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 3.1 MB together. On a phone connection a single image that size takes seconds.

  • 4 images in older formats

    4 images (3.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images below the first screen load straight away

    6 images further down the page (2.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    30 KiB

    1 image is downloaded at several times the size a phone draws it, for example popup-cover-mock.webp at 924 px wide, shown at 210 px. Resized copies would save about 30 KiB.

  • About 2.7 g of CO₂ per visit

    2.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.71 g of CO₂e: 325.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9296
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 30 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8595
  • 17 links crawlers can't follow

    17 links have no real href, so search engines can't follow them.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 190 internal links, 25 external

    The homepage links to 190 pages on fortispay.com and 25 external pages.

8 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Fortis delivers secure, scalable payment processing and embedded finance solutions to help businesses streamline operat…”.

  • One H1 headline

    Your main headline reads: “Make payments a growth engine.”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Embedded payments for software platforms and businesses.”.

  • Canonical URL set

    The canonical URL is https://fortispay.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://fortispay.com/sitemaps.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,341 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://fortispay.com/llms.txt (3 KiB, 5 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9278
  • 4 broken images

    4 images failed to load on a phone, for example https://fortis2025.wpenginepowered.com/wp-content/uploads/2025/02/arrow.png.

  • 13 small tap targets

    13 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,126 words of copy

    The homepage carries about 1,126 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact us” and “Start Reading”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Get started”, “Give us a call” and “Contact us”.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks and 2 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at fortispay.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 35 issues on fortispay.com, including 21 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25