freeagent.com website review

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 2.5 s.

The page has 3,763 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 162 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 950 ms faster on a phone.

Your mobile performance score is 63 (desktop: 95). Pages that score under 90 lose visitors before the first paint.

About 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

Polyfills for old browsers add 45 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.

4 files are served with short cache lifetimes, so returning visitors download them again (65 KiB).

Cloudinary costs a phone 0 ms of main-thread work and 519 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 third-party services load with your homepage (Optanon, Trust Pilot and Cloudinary), adding 719 KiB and 67 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 104 ms. During a long task the page ignores taps.

Desktop scores 95 but mobile only 63. A gap that wide usually means heavy scripts and images that hit phones hardest.

Your largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “FreeAgent software showing cashflow and charts on a tablet …”.

The page becomes fully interactive after 10.1 s. Good is under 3.8 s.

The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

7 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 124 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 image (29 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.40 g of CO₂e: 48.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

Elements with visible text labels do not have matching accessible names. (1 element).

There are 4 <h1> headlines (“Accounting software for every small business”, “Has HMRC written to you about Making Tax Digital …” and “Save on your small business insurance”). One clear main headline is easier for people and search engines.

Your meta description is 167 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 199 pages on freeagent.com and 88 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

10 images failed to load on a phone, for example https://freeagent-res.cloudinary.com/image/upload/c_limit%2Cw_320/dpr_auto%2Cf_auto%2Cq_auto:best/website-images/homepage/content-carousel/Support.png.

1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'controller')”.

1 link go through two or more redirects, for example https://login.freeagent.com/addons_and_connections/hiscox/guide_price/new.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

freeagent.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,013 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Opening the homepage sets 2 cookies (measured from a US location before any click).

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.