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foundationgift.com website review

Visit site (opens in a new tab)Reviewed 4 November 202644 issues · 107 checks

This review found 44 issues worth fixing on foundationgift.com, 15 of them high impact, across 107 checks. The most urgent: page weight: 91.5 MB in 410 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s1.9 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.7 s
May 23, 20262.7 s
May 30, 20262.6 s
Jun 6, 20262.6 s
Jun 13, 20262.7 s
Jun 20, 20262.9 s
Jun 27, 20263.1 s
Jul 4, 20263.2 s
Jul 11, 20263.4 s
Jul 18, 20263.4 s
Jul 25, 20263.3 s
Aug 1, 20263.2 s
Aug 8, 20262.8 s
Aug 15, 20262.5 s
Aug 22, 20262.3 s
Aug 29, 20262.2 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.3 s
Oct 17, 20262.4 s
Oct 24, 20262.4 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
722 ms202 msMay 16Oct 31591 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026262 ms
May 23, 2026266 ms
May 30, 2026270 ms
Jun 6, 2026276 ms
Jun 13, 2026293 ms
Jun 20, 2026376 ms
Jun 27, 2026489 ms
Jul 4, 2026577 ms
Jul 11, 2026662 ms
Jul 18, 2026662 ms
Jul 25, 2026638 ms
Aug 1, 2026613 ms
Aug 8, 2026555 ms
Aug 15, 2026498 ms
Aug 22, 2026465 ms
Aug 29, 2026438 ms
Sep 5, 2026440 ms
Sep 12, 2026444 ms
Sep 19, 2026455 ms
Sep 26, 2026477 ms
Oct 3, 2026498 ms
Oct 10, 2026521 ms
Oct 17, 2026549 ms
Oct 24, 2026573 ms
Oct 31, 2026591 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of foundationgift.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. foundationgift.com at 1.1 s1.1 s
  2. foundationgift.com at 2.2 s2.2 s
  3. foundationgift.com at 3.3 s3.3 s
  4. foundationgift.com at 4.3 s4.3 s
  5. foundationgift.com at 5.4 s5.4 s
  6. foundationgift.com at 6.5 s6.5 s
  7. foundationgift.com at 7.6 s7.6 s
  8. foundationgift.com at 8.7 s8.7 s

foundationgift.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix38
  • Reduce unused JavaScript

    2.1 s · 482 KiB

    About 482 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Main-thread work: 21.0 s

    A phone's processor spends 21.0 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    1.1 s · 284 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (284 KiB).

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (alia-prod.com, Clarity and shiprocket.in and others), adding 1.3 MB and 1.6 s of main-thread time.

  • Improve image delivery

    450 ms · 561 KiB

    25 images could be 561 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • alia-prod.com adds 546 ms

    546 ms

    alia-prod.com costs a phone 546 ms of main-thread work and 386 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 70 KiB

    About 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Clarity adds 353 ms

    353 ms

    Clarity costs a phone 353 ms of main-thread work and 30 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • shiprocket.in adds 340 ms

    340 ms

    shiprocket.in costs a phone 340 ms of main-thread work and 76 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 337 ms. During a long task the page ignores taps.

  • Render-blocking requests

    300 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • 2,125 HTML elements

    The page has 2,125 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • azurefd.net adds 29 ms

    29 ms

    azurefd.net costs a phone 29 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 14.9 s

    14.9 s

    Your largest element takes 14.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 13.3 s

    13.3 s

    Visually, the page fills in at 13.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 18.7 s

    18.7 s

    The page becomes fully interactive after 18.7 s. Good is under 3.8 s.

  • Total Blocking Time: 976 ms

    976 ms

    Scripts block taps and scrolling for 976 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Real-user INP: 422 ms

    422 ms

    Real visitors wait 422 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 120% slower for real visitors

    +120%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 262 ms to 591 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 989 ms

    989 ms

    Real visitors wait 989 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 91.5 MB in 410 requests

    91.5 MB

    Your homepage downloads 91.5 MB in 410 requests on a phone: media 87.6 MB (25), scripts 1.2 MB (73) and other files 1.2 MB (248). Under 2 MB keeps phones on slow connections fast.

  • About 25.9 g of CO₂ per visit

    25.93 g

    By the Sustainable Web Design model, a visit to your homepage emits about 25.93 g of CO₂e: 3111.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8683
  • Inline text spacing must be adjustable with custom stylesheets (1 element)

    Inline text spacing must be adjustable with custom stylesheets: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (1 element).

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 62 images in the HTML carry an alt attribute.

  • 12 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 14 WCAG 2.2 A/AA and best-practice rules on the phone render: 12 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9281
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 2 problems

    Structured data found (Organization and WebSite) but with 2 problems, for example “Organization: logo is not an absolute URL ("//foundationgift.com/cdn/shop/files/logo-test.png?v=178…”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 293 internal links, 11 external

    The homepage links to 293 pages on foundationgift.com and 11 external pages.

5 checks passed
  • Meta description: 107 characters

    Your meta description is 107 characters: “Personalised Gift for a special someone, buy unique gifts for your mom, father, brother husband, boyfriend.”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Foundation Gift | Personalised Gift For Your Loved One”.

  • Canonical URL set

    The canonical URL is https://foundationgift.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://foundationgift.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix62
  • 1 page without a title

    /customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    /customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    /customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

Best practices

2 to fixGoogle 7389
  • 6 third-party cookies

    6 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://foundationgift.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (foundationgift.com).

  • Valid certificate (62 days left)

    The certificate from Let's Encrypt · YE1 verifies for foundationgift.com and is valid for another 62 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://foundationgift.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    foundationgift.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    foundationgift.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 4 years old

    4 years

    foundationgift.com was registered in Jun 2022 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    foundationgift.com is registered until Jun 2027.

Content and conversion

3 to fix80
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 25 words

    The homepage has only about 25 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

7 checks passed
  • 28 calls to action

    The homepage has 28 calls to action, for example “Shop By Relation”, “Shop By Occasion” and “Shop By Budget”.

  • 5 short forms

    5 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be foundationgift.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:mailgun.org ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Nitro X · Microsoft Clarity · Bm Country Blocker Ip Blocker · Simprosys Google Shopping Feed · Judge Me Reviews · Bitespeed Whatsapp Marketing · Boostymark Regionblock · Gift Box Builder · shiprocket.in · nitrocommerce.ai

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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