freedomindustries.com website review

About 590 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

10 files are served with short cache lifetimes, so returning visitors download them again (130 KiB).

8 third-party services load with your homepage (Accessibe Accessibility Overlay, Klaviyo and rebuyengine.com and others), adding 1.3 MB and 972 ms of main-thread time.

Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

Accessibe Accessibility Overlay costs a phone 355 ms of main-thread work and 250 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.3 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

1 image could be 304 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Klaviyo costs a phone 190 ms of main-thread work and 413 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

rebuyengine.com costs a phone 163 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 long tasks block the main thread while loading, the longest for 226 ms. During a long task the page ignores taps.

About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 43 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

20 KiB could be saved by minifying JavaScript.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 13.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 15.1 s. Good is under 3.8 s.

Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 498 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.3 MB in 267 requests on a phone: scripts 1.5 MB (86), other files 912 KiB (138) and images 752 KiB (33). Under 2 MB keeps phones on slow connections fast.

222223_846dceec-6e8e-4864-b81b-035de4a38d52.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Your meta description is 290 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 40 pages on freedomindustries.com and 0 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://freedomindustries.com/collections/everyday-shoes, https://freedomindustries.com/collections/all-clothing, https://freedomindustries.com/collections/hats-headwear, https://freedomindustries.com/policies/privacy-policy, https://freedomindustries.com/policies/terms-of-service and https://freedomindustries.com/pages/exchanges-returns-and-repairs-1 and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://freedomindustries.com/products/xp1-rt-shoe and https://freedomindustries.com/products/mens-xp1-rt-shoe-phantom-camo use the same meta description. A description written for each page earns more clicks.

https://freedomindustries.com/collections/everyday-shoes, https://freedomindustries.com/collections/all-clothing, https://freedomindustries.com/products/xp1-rt-shoe, https://freedomindustries.com/pages/exchanges-returns-and-repairs-1 and https://freedomindustries.com/pages/exchange-returns-policy have no <h1> headline, so visitors and search engines get no clear main topic.

https://freedomindustries.com/products/xp1-rt-shoe has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage and read each the way a search engine does.

15 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'style')”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 141 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 18 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.