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freedomoses.com website review

Visit site (opens in a new tab)Reviewed 11 November 202634 issues · 81 checks

This review found 34 issues worth fixing on freedomoses.com, 13 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.4 sMay 23Nov 71.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.7 s
Aug 8, 20261.6 s
Aug 15, 20261.7 s
Aug 22, 20261.6 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.8 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.9 s
Nov 7, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
170 ms110 msMay 23Nov 7163 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026117 ms
May 30, 2026120 ms
Jun 6, 2026120 ms
Jun 13, 2026120 ms
Jun 20, 2026124 ms
Jun 27, 2026122 ms
Jul 4, 2026127 ms
Jul 11, 2026129 ms
Jul 18, 2026125 ms
Jul 25, 2026128 ms
Aug 1, 2026125 ms
Aug 8, 2026126 ms
Aug 15, 2026128 ms
Aug 22, 2026127 ms
Aug 29, 2026125 ms
Sep 5, 2026122 ms
Sep 12, 2026122 ms
Sep 19, 2026134 ms
Sep 26, 2026147 ms
Oct 3, 2026153 ms
Oct 10, 2026154 ms
Oct 17, 2026150 ms
Oct 24, 2026146 ms
Oct 31, 2026154 ms
Nov 7, 2026163 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of freedomoses.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. freedomoses.com at 0.5 s0.5 s
  2. freedomoses.com at 1.0 s1.0 s
  3. freedomoses.com at 1.5 s1.5 s
  4. freedomoses.com at 2.0 s2.0 s
  5. freedomoses.com at 2.5 s2.5 s
  6. freedomoses.com at 3.0 s3.0 s
  7. freedomoses.com at 3.5 s3.5 s
  8. freedomoses.com at 4.0 s4.0 s

Speed

9 to fix49
  • Reduce unused JavaScript

    1.9 s · 634 KiB

    About 634 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Improve image delivery

    1.0 s · 1.3 MB

    32 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and Accessibe Accessibility Overlay and others), adding 1.4 MB and 1.2 s of main-thread time.

  • Shopify adds 647 ms

    647 ms

    Shopify costs a phone 647 ms of main-thread work and 592 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 368 ms

    368 ms

    Google Tag Manager costs a phone 368 ms of main-thread work and 541 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    350 ms · 11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • 2,804 HTML elements

    The page has 2,804 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Render-blocking requests

    250 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    130 ms · 42 KiB

    About 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 130 ms faster on a phone.

  • Use efficient cache lifetimes

    50 ms · 7 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (7 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 13.5 s

    13.5 s

    Your largest element takes 13.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 18.1 s

    18.1 s

    The page becomes fully interactive after 18.1 s. Good is under 3.8 s.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 618 ms

    618 ms

    Scripts block taps and scrolling for 618 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 34% slower for real visitors

    +34%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 117 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 186 ms

    186 ms

    Real visitors wait 186 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 595 ms

    595 ms

    Real visitors wait 595 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 10.5 MB in 307 requests

    10.5 MB

    Your homepage downloads 10.5 MB in 307 requests on a phone: media 6.0 MB (1), images 1.9 MB (32) and scripts 1.5 MB (113). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    cdbf38c0-129b-4f16-ae6b-74abe39af827_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (37 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.0 g of CO₂ per visit

    2.97 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.97 g of CO₂e: 356.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8691
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (57 elements)

    All page content should be contained by landmarks: 57 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9284
  • Title is short (22 characters)

    Your title is only 22 characters: “Freedom Moses Official”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“.logo_image { max-height: unset!important; width:…” and “.logo_image { max-height: unset!important; width:…”). One clear main headline is easier for people and search engines.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 226 internal links, 22 external

    The homepage links to 226 pages on freedomoses.com and 22 external pages.

5 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Buy Slides online at Freedom Moses, for the latest in summer slides. We do summer 365 days a year in our prints and gli…”.

  • Canonical URL set

    The canonical URL is https://freedomoses.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://freedomoses.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (802 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://freedomoses.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 4 pages without a meta description

    https://freedomoses.com/collections/all, https://freedomoses.com/collections/all-slides, https://freedomoses.com/collections/high-collection and https://freedomoses.com/collections/x-slides-collection have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 92 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to execute 'append' on 'Element': Unexpected end of input”.

2 checks passed
  • Tap targets are thumb-sized

    98 of 105 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 108 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 419 words of copy

    The homepage carries about 419 words of visible text.

2 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Return to shop”, “Contact Us” and “Start A Return”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage, asking for an email.

Privacy and tracking

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at freedomoses.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Judge Me Reviews · Accessibility Spark · Mida Replay Heatmaps · Loop Returns · Gdpr Backpack · Social Widget · Back In Stock · cloudfront.net · addons.business

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
South Gate

Upkeep, stack, hiring and company data from programmable.info

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