Website review, no card needed

freespee.com logo

freespee.com website review

Visit site (opens in a new tab)Reviewed 6 November 202626 issues · 97 checks

This review found 26 issues worth fixing on freespee.com, 4 of them high impact, across 97 checks. The most urgent: interactive controls must not be nested (2 elements). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.5 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.7 s
May 30, 20261.6 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.6 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.5 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
161 ms112 msMay 16Oct 31118 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026128 ms
May 23, 2026125 ms
May 30, 2026124 ms
Jun 6, 2026123 ms
Jun 13, 2026129 ms
Jun 20, 2026144 ms
Jun 27, 2026144 ms
Jul 4, 2026153 ms
Jul 11, 2026144 ms
Jul 18, 2026136 ms
Jul 25, 2026139 ms
Aug 1, 2026132 ms
Aug 8, 2026134 ms
Aug 15, 2026137 ms
Aug 22, 2026152 ms
Aug 29, 2026155 ms
Sep 5, 2026150 ms
Sep 12, 2026149 ms
Sep 19, 2026141 ms
Sep 26, 2026137 ms
Oct 3, 2026141 ms
Oct 10, 2026137 ms
Oct 17, 2026134 ms
Oct 24, 2026128 ms
Oct 31, 2026118 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

10 to fix79
  • Mobile performance score: 79

    79/100

    Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and Google/Doubleclick Ads and others), adding 1.9 MB and 697 ms of main-thread time.

  • Google Tag Manager adds 512 ms

    512 ms

    Google Tag Manager costs a phone 512 ms of main-thread work and 534 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    150 ms · 394 KiB

    About 394 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    350 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 350 ms.

  • Use efficient cache lifetimes

    313 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (313 KiB).

  • Hubspot adds 181 ms

    181 ms

    Hubspot costs a phone 181 ms of main-thread work and 334 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • WP Engine adds 0 ms

    0 ms

    WP Engine costs a phone 0 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Unpkg adds 0 ms

    0 ms

    Unpkg costs a phone 0 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 175 ms. During a long task the page ignores taps.

  • Improve image delivery

    42 KiB

    2 images could be 42 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Time to Interactive: 16.4 s

    16.4 s

    The page becomes fully interactive after 16.4 s. Good is under 3.8 s.

  • Total Blocking Time: 608 ms

    608 ms

    Scripts block taps and scrolling for 608 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 128 ms to 118 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 585 ms

    585 ms

    Real visitors wait 585 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Largest Contentful Paint: 1.5 s

    1.5 s

    Your largest element renders in 1.5 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Personalized Customer Experiences at Scale”.

Images and page weight

1 to fix85
  • Page weight: 2.6 MB in 83 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 83 requests on a phone: scripts 1.1 MB (31), other files 959 KiB (22) and fonts 246 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.73 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9696
  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: mainEntityOfPage is not an absolute URL ("Build better buying journeys.")”.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 45 internal links, 4 external

    The homepage links to 45 pages on freespee.com and 4 external pages.

7 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Kaisa is a customer engagement platform that turns data into personalized buyer and seller journeys – at scale, with fu…”.

  • One H1 headline

    Your main headline reads: “Personalized Customer Experiences at Scale”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Customer Engagement Platform for Scalable CX | Kaisa”.

  • Canonical URL set

    The canonical URL is https://www.kaisa.io/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.kaisa.io/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (517 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (3 KiB, 17 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 1 page with very little text

    /contact-sales has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    8 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (kaisa.io).

  • Valid certificate (80 days left)

    The certificate from Let's Encrypt · YR2 verifies for freespee.com and is valid for another 80 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://freespee.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 25 links work

    All 25 links checked from your homepage (23 internal, 2 external) answered without errors.

Domain and trust

1 checks passed
  • Certificate issuers are restricted

    CAA records allow only pki.goog, sectigo.com, globalsign.com and letsencrypt.org to issue certificates for kaisa.io, so a mis-issued certificate from anyone else is refused.

Content and conversion

5 to fix57
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 459 words of copy

    The homepage carries about 459 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Talk to sales”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Talk to sales”, “Learn more” and “Contact Sales”.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be freespee.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx include:_spf.google.com include:amazonses.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “mail” and “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress
Framework
Next.js
Hosting
AWS

Company

Founded
2008
Headquarters
London

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 26 issues on freespee.com, including 13 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25