freetheroots.com website review

9 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

About 965 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 4.7 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (route.com, Shopify and Cloudflare CDN and others), adding 1.7 MB and 1.6 s of main-thread time.

route.com costs a phone 856 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

16 images could be 752 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

544 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 200 ms faster on a phone.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

11 long tasks block the main thread while loading, the longest for 519 ms. During a long task the page ignores taps.

Shopify costs a phone 387 ms of main-thread work and 375 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,654 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 56 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 51 KiB JavaScript that modern phones do not need.

9 KiB could be saved by minifying JavaScript.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 14.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 18.1 s. Good is under 3.8 s.

Scripts block taps and scrolling for 817 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

14 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 141 ms to 152 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.4 MB in 252 requests on a phone: scripts 1.8 MB (81), images 1.4 MB (23) and other files 886 KiB (123). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 148.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

13 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Your title is 85 characters, so Google will cut it off around 60: “Natural Aloe Hair & Skin Nourisher for Locs & Curls | FreeTheRoots – FreeTheRoots LLC”.

Structured data found (Organization and WebSite) but with 4 problems, for example “Organization: sameAs is not an absolute URL ("#")”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 132 pages on freetheroots.com and 0 external pages.

https://www.freetheroots.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.freetheroots.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.freetheroots.com/customer_authentication/redirect and https://www.freetheroots.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.freetheroots.com/collections/kits-bundles/products/ruby-grapefruit-pack, whose canonical is https://www.freetheroots.com/products/ruby-grapefruit-pack. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.freetheroots.com/customer_authentication/redirect, https://www.freetheroots.com/pages/about-us and https://www.freetheroots.com/pages/contact-us have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

70 of 116 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

3 images are served at too low a resolution for sharp phone screens.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 1,785 words of visible text.

Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 24 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.