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ftnt.net website review
Visit site (opens in a new tab)Reviewed 28 October 202636 issues · 82 checks
This review found 36 issues worth fixing on ftnt.net, 18 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.6 s |
| May 16, 2026 | 4.6 s |
| May 23, 2026 | 4.6 s |
| May 30, 2026 | 4.6 s |
| Jun 6, 2026 | 4.6 s |
| Jun 13, 2026 | 4.7 s |
| Jun 20, 2026 | 4.7 s |
| Jun 27, 2026 | 4.6 s |
| Jul 4, 2026 | 4.5 s |
| Jul 11, 2026 | 4.5 s |
| Jul 18, 2026 | 4.6 s |
| Jul 25, 2026 | 4.6 s |
| Aug 1, 2026 | 4.6 s |
| Aug 8, 2026 | 4.6 s |
| Aug 15, 2026 | 4.6 s |
| Aug 22, 2026 | 4.6 s |
| Aug 29, 2026 | 4.5 s |
| Sep 5, 2026 | 4.5 s |
| Sep 12, 2026 | 4.5 s |
| Sep 19, 2026 | 4.6 s |
| Sep 26, 2026 | 4.6 s |
| Oct 3, 2026 | 4.6 s |
| Oct 10, 2026 | 4.7 s |
| Oct 17, 2026 | 4.6 s |
| Oct 24, 2026 | 4.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 267 ms |
| May 16, 2026 | 264 ms |
| May 23, 2026 | 263 ms |
| May 30, 2026 | 269 ms |
| Jun 6, 2026 | 277 ms |
| Jun 13, 2026 | 281 ms |
| Jun 20, 2026 | 282 ms |
| Jun 27, 2026 | 282 ms |
| Jul 4, 2026 | 276 ms |
| Jul 11, 2026 | 278 ms |
| Jul 18, 2026 | 283 ms |
| Jul 25, 2026 | 287 ms |
| Aug 1, 2026 | 289 ms |
| Aug 8, 2026 | 290 ms |
| Aug 15, 2026 | 292 ms |
| Aug 22, 2026 | 291 ms |
| Aug 29, 2026 | 295 ms |
| Sep 5, 2026 | 292 ms |
| Sep 12, 2026 | 290 ms |
| Sep 19, 2026 | 292 ms |
| Sep 26, 2026 | 293 ms |
| Oct 3, 2026 | 294 ms |
| Oct 10, 2026 | 295 ms |
| Oct 17, 2026 | 293 ms |
| Oct 24, 2026 | 265 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
0.9 s
1.4 s
1.8 s
2.3 s
2.7 s
3.2 s
3.6 s
Speed
Reduce unused JavaScript
4.1 s · 748 KiBAbout 748 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.1 s faster on a phone.
Use efficient cache lifetimes
2.2 s · 661 KiB58 files are served with short cache lifetimes, so returning visitors download them again (661 KiB).
Render-blocking requests
1.0 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
Mobile performance score: 44
44/100Your mobile performance score is 44 (desktop: 54). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Adobe Tag Manager and Facebook and others), adding 4.9 MB and 1.5 s of main-thread time.
Google Tag Manager adds 882 ms
882 msGoogle Tag Manager costs a phone 882 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
bc0a.com adds 30 ms
30 msbc0a.com costs a phone 30 ms of main-thread work and 3.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.3 s
A phone's processor spends 3.3 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Adobe Tag Manager adds 250 ms
250 msAdobe Tag Manager costs a phone 250 ms of main-thread work and 175 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 92 KiBPolyfills for old browsers add 92 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 205 ms. During a long task the page ignores taps.
Improve image delivery
150 ms · 50 KiB1 image could be 50 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 30 KiBAbout 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.5 s
3.5 sReal visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 29.8 s
29.8 sYour largest element takes 29.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SECURE NETWORKING Extending Network Security to AI Applicat…”.
Time to Interactive: 33.7 s
33.7 sThe page becomes fully interactive after 33.7 s. Good is under 3.8 s.
First Contentful Paint: 5.5 s
5.5 sThe first text or image appears after 5.5 s on a phone. Good is under 1.8 s.
Speed Index: 6.3 s
6.3 sVisually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 621 ms
621 msScripts block taps and scrolling for 621 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.5 s
3.5 sReal visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 267 ms to 265 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.6 s to 4.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 379 ms
379 msReal visitors wait 379 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.0 MB in 343 requests
7.0 MBYour homepage downloads 7.0 MB in 343 requests on a phone: images 4.5 MB (147), scripts 2.2 MB (73) and other files 131 KiB (108). Under 2 MB keeps phones on slow connections fast.
About 2.0 g of CO₂ per visit
1.97 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.97 g of CO₂e: 237.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 60 images in the HTML carry an alt attribute.
29 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 30 WCAG 2.2 A/AA and best-practice rules on the phone render: 29 passed and 1 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
robots.txt blocks all crawlers
Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
3 H1 headlines
There are 3 <h1> headlines (“Extending Network Security to AI Applications wit…”, “Use Fortinet Solutions to Secure Enterprise AI Wo…” and “Understanding PHP2Shell Vulnerabilities and Reduc…”). One clear main headline is easier for people and search engines.
Meta description is long (167 characters)
Your meta description is 167 characters; Google truncates after about 160, so the end of your pitch is cut.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
126 internal links, 8 external
The homepage links to 126 pages on ftnt.net and 8 external pages.
4 checks passed
Title: 58 characters
Your title is a healthy 58 characters: “Fortinet Blog - Broad, Integrated, Automated Cybersecurity”.
Canonical URL set
The canonical URL is https://www.fortinet.com/blog.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
XML sitemap found
Your XML sitemap is reachable at https://www.fortinet.com/sitemap-index.xml.
AI search readiness
robots.txt blocks 1 AI answer engine crawler
1 of 6Your robots.txt shuts out Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 3 crawlers
robots.txt blocks ClaudeBot, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.
1 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (1,085 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page points its canonical at the homepage
/.html declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
2 pages share a title
/blog and /blog.html all use the title “Fortinet Blog - Broad, Integrated, Automated Cybersecurity”. Search engines can't tell which page to show for a search, so each competes with the others.
13 pages without a meta description
/blog/secure-networking, /blog/unified-sase, /blog/cloud-security, /blog/security-operations, /blog/operational-technology and /blog/threat-research and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
20 small tap targets
20 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 third-party cookies
4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 457 words of copy
The homepage carries about 457 words of visible text.
2 checks passed
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 1 customer or partner logo and 6 trust badges.
Privacy and tracking
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ftnt.net, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- AWS
Company
- Employees
- 140
- Headquarters
- Sunnyvale
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on ftnt.net, including 18 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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