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funfactory.com website review

Visit site (opens in a new tab)Reviewed 7 November 202626 issues · 101 checks

This review found 26 issues worth fixing on funfactory.com, 10 of them high impact, across 101 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.3 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
85 ms77 msMay 16Oct 3181 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202679 ms
May 23, 202681 ms
May 30, 202680 ms
Jun 6, 202680 ms
Jun 13, 202680 ms
Jun 20, 202682 ms
Jun 27, 202681 ms
Jul 4, 202681 ms
Jul 11, 202682 ms
Jul 18, 202681 ms
Jul 25, 202682 ms
Aug 1, 202684 ms
Aug 8, 202682 ms
Aug 15, 202680 ms
Aug 22, 202680 ms
Aug 29, 202679 ms
Sep 5, 202679 ms
Sep 12, 202679 ms
Sep 19, 202679 ms
Sep 26, 202679 ms
Oct 3, 202678 ms
Oct 10, 202679 ms
Oct 17, 202679 ms
Oct 24, 202680 ms
Oct 31, 202681 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of funfactory.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. funfactory.com at 0.7 s0.7 s
  2. funfactory.com at 1.5 s1.5 s
  3. funfactory.com at 2.2 s2.2 s
  4. funfactory.com at 2.9 s2.9 s
  5. funfactory.com at 3.6 s3.6 s
  6. funfactory.com at 4.4 s4.4 s
  7. funfactory.com at 5.1 s5.1 s
  8. funfactory.com at 5.8 s5.8 s

funfactory.com does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix59
  • Reduce unused JavaScript

    1.4 s · 274 KiB

    About 274 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    400 ms · 228 KiB

    9 images could be 228 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Usercentrics CMP, Google Tag Manager and 506.io and others), adding 1.1 MB and 338 ms of main-thread time.

  • Use efficient cache lifetimes

    300 ms · 84 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (84 KiB).

  • Render-blocking requests

    250 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

  • Legacy JavaScript

    150 ms · 42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 82 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    35 KiB

    About 35 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 717 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 11.7 s

    11.7 s

    Your largest element takes 11.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 4.4 s

    4.4 s

    The first text or image appears after 4.4 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 11.8 s

    11.8 s

    The page becomes fully interactive after 11.8 s. Good is under 3.8 s.

  • Speed Index: 7.8 s

    7.8 s

    Visually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 81 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 83 ms

    83 ms

    Real visitors wait 83 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 531 ms

    531 ms

    Real visitors wait 531 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 32 ms

    32 ms

    Scripts block the page for only 32 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 2.7 MB in 293 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 293 requests on a phone: other files 1,017 KiB (142), scripts 961 KiB (83) and images 516 KiB (27). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    VIM-Header-neu-mobil_cec5bfc0-bfb1-4b90-882e-775156e521a7.jp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.8 g of CO₂ per visit

    0.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 91.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9494
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 27 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • One H1 headline

    Your <h1> is empty.

  • 103 internal links, 9 external

    The homepage links to 103 pages on funfactory.com and 9 external pages.

7 checks passed
  • Meta description: 82 characters

    Your meta description is 82 characters: “Hochwertige Sextoys online kaufen ✓ Kostenloser Versand ab 40 € ► Jetzt bestellen!”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “FUN FACTORY Germany | Online Sexshop für Premium Toys”.

  • Canonical URL set

    The canonical URL is https://www.funfactory.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.funfactory.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (532 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix70
  • 1 linked page is broken

    Your homepage links to /products/fun-cup, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 4 pages without an H1

    /collections/bestseller, /collections/neuheiten, /collections/alle-sextoys and /collections/vibratoren have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages slow to respond

    /collections/bestseller, /collections/neuheiten, /collections/alle-sextoys, /collections/pulsatoren and /collections/zubehoer took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 10 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10084
  • 1 broken image

    1 image failed to load on a phone, for example https://www.funfactory.com/.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    46 of 56 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 2 redirects before the homepage

    Opening https://funfactory.com goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (funfactory.com).

  • Valid certificate (48 days left)

    The certificate from Let's Encrypt · YE1 verifies for funfactory.com and is valid for another 48 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://funfactory.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors; 11 did not answer within 5 s.

Domain and trust

1 to fix
  • Domain expires in 62 days

    funfactory.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • DNSSEC is off

    funfactory.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    funfactory.com was registered in Jan 1996 through Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only pki.goog, ssl.com, digicert.com and globalsign.com to issue certificates for funfactory.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 341 words of copy

    The homepage carries about 341 words of visible text.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “DOWNLOAD”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be funfactory.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx a include:shops.shopify.com include:spf.protection.outlook.com include:_spf.kundenserver.de include:spf.horne…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Klaviyo Email Marketing Sms · Sitemap Noindex Pro Seo · Eg Auto Add To Cart · Simprosys Google Shopping Feed · Upform · Geoip Country Redirect · cloudfront.net · webgains.com · spicegems.org · revenuehunt.com · trustedshops.com · bogos.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Employees
120
Founded
1996
Headquarters
Bremen

Upkeep, stack, hiring and company data from programmable.info

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This review found 26 issues on funfactory.com, including 10 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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