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funkoeurope.com website review
Visit site (opens in a new tab)Reviewed 6 November 202644 issues · 108 checks
This review found 44 issues worth fixing on funkoeurope.com, 16 of them high impact, across 108 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #30,730 of 80,572 reviewed websitesbeats 56%
- #18,088 of 39,629 online storesbeats 48%
- #38 of 257 Salesforce Commerce Cloud storesbeats 82%
Closest competitors among Salesforce Commerce Cloud stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 166 ms |
| May 23, 2026 | 163 ms |
| May 30, 2026 | 163 ms |
| Jun 6, 2026 | 168 ms |
| Jun 13, 2026 | 177 ms |
| Jun 20, 2026 | 191 ms |
| Jun 27, 2026 | 204 ms |
| Jul 4, 2026 | 214 ms |
| Jul 11, 2026 | 215 ms |
| Jul 18, 2026 | 216 ms |
| Jul 25, 2026 | 213 ms |
| Aug 1, 2026 | 214 ms |
| Aug 8, 2026 | 217 ms |
| Aug 15, 2026 | 219 ms |
| Aug 22, 2026 | 228 ms |
| Aug 29, 2026 | 233 ms |
| Sep 5, 2026 | 236 ms |
| Sep 12, 2026 | 237 ms |
| Sep 19, 2026 | 235 ms |
| Sep 26, 2026 | 232 ms |
| Oct 3, 2026 | 230 ms |
| Oct 10, 2026 | 229 ms |
| Oct 17, 2026 | 229 ms |
| Oct 24, 2026 | 230 ms |
| Oct 31, 2026 | 231 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
2.0 s
2.3 s
2.7 s
3.1 s
funkoeurope.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
2.1 s · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 995 KiB61 files are served with short cache lifetimes, so returning visitors download them again (995 KiB).
Render-blocking requests
1.2 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
Mobile performance score: 42
42/100Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
200 ms · 1.8 MB20 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Adyen and perfmaker.net and others), adding 1.8 MB and 1.5 s of main-thread time.
Google Tag Manager adds 578 ms
578 msGoogle Tag Manager costs a phone 578 ms of main-thread work and 389 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 115 KiBAbout 115 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Duplicated JavaScript
435 KiB435 KiB JavaScript is shipped twice across bundles.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 296 ms. During a long task the page ignores taps.
Adyen adds 274 ms
274 msAdyen costs a phone 274 ms of main-thread work and 159 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,801 HTML elements
The page has 1,801 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
site.com adds 18 ms
18 mssite.com costs a phone 18 ms of main-thread work and 713 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 49 KiBPolyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 49.7 s
49.7 sYour largest element takes 49.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Dark blue background with subtle Harry Potter–themed illust…”.
Time to Interactive: 57.6 s
57.6 sThe page becomes fully interactive after 57.6 s. Good is under 3.8 s.
Speed Index: 10.4 s
10.4 sVisually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.0 s
4.0 sThe first text or image appears after 4.0 s on a phone. Good is under 1.8 s.
Total Blocking Time: 646 ms
646 msScripts block taps and scrolling for 646 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 40% slower for real visitors
+40%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 166 ms to 231 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 197 ms
197 msReal visitors wait 197 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 633 ms
633 msReal visitors wait 633 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 17.4 MB in 230 requests
17.4 MBYour homepage downloads 17.4 MB in 230 requests on a phone: images 14.4 MB (116), scripts 1.9 MB (57) and fonts 669 KiB (8). Under 2 MB keeps phones on slow connections fast.
7 images over 500 KB
7 images weigh 9.8 MB together. On a phone connection a single image that size takes seconds.
8 images far larger than shown
8.5 MB8 images are downloaded at several times the size a phone draws them, for example FeaturedRail_WWE_ Danhausen.png at 1,200 px wide, shown at 154 px. Resized copies would save about 8.5 MB.
26 images in older formats
26 images (11.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
031126-Feature-Product-HP Mystery.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 4.9 g of CO₂ per visit
4.92 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.92 g of CO₂e: 590.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
ARIA role should be appropriate for the element (4 elements)
ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.
Elements marked as presentational should be consistently ignored (1 element)
Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (5 elements).
2 checks passed
Every image has alt text
All 116 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 2 problems
Structured data found (Organization and WebSite) but with 2 problems, for example “Organization: logo is not an absolute URL ("/on/demandware.static/Sites-FunkoEU-Site/-/default/dw00…”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
119 internal links, 10 external
The homepage links to 119 pages on funkoeurope.com and 10 external pages.
6 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Shop the official Funko Europe store for exclusive Pop! Vinyl figures, personalized Pops!, toys, and collectibles. Ever…”.
One H1 headline
Your main headline reads: “Home page”.
Title: 55 characters
Your title is a healthy 55 characters: “Funko Europe | Pop! Vinyl Collectibles & Custom Figures”.
Canonical URL set
The canonical URL is https://funko.com/gb/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://funko.com/csitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (585 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to /s/Sites-FunkoEU-Site/dw/shared_session_redirect, which answers with an error. Visitors hit a dead end and search engines drop it.
1 page without an H1
/gb/build-your-custom-pop has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 94 found) and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 3 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 3 pages that loaded have a <title>.
Best practices
17 small tap targets
17 of 80 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://funko.my.site.com/ESWServiceMessagingfor1738010544185/assets/styles/bootstrap.min.…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
1 link through redirect chains
1 link go through two or more redirects, for example https://funko.com/s/Sites-FunkoEU-Site/dw/shared_session_redirect?url=https%3A%2F%2Floungefly.com%2Fgb%2F.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (funko.com).
Valid certificate (31 days left)
The certificate from Let's Encrypt · YE1 verifies for funkoeurope.com and is valid for another 31 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://funkoeurope.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 46 links work
All 46 links checked from your homepage (40 internal, 6 external) answered without errors.
Domain and trust
No CAA record
funko.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
funko.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 28 years old
28 yearsfunko.com was registered in Oct 1998 through GoDaddy Corporate Domains, LLC. An established domain carries more trust with email providers and search engines.
Registered until Oct 2028
funko.com is registered until Oct 2028.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 411 words of copy
The homepage carries about 411 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “PRE-ORDER NOW”.
8 calls to action
The homepage has 8 calls to action, for example “Pre-Order”, “Shop All” and “Pre-Order Now”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be funkoeurope.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Tag Manager and Klaviyo (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
12 cookies set on arrival
12Opening the homepage sets 12 cookies (measured from a US location before any click).
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify;Shopify Plus
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Company
- Employees
- 1,240
- Founded
- 1998
- Headquarters
- Everett
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on funkoeurope.com, including 21 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.