fuzzybabba.com website review

8 third-party services load with your homepage (Signyfyd, Google Tag Manager and Shopify and others), adding 1.7 MB and 1.5 s of main-thread time.

Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

Signyfyd costs a phone 747 ms of main-thread work and 283 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 584 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

Google Tag Manager costs a phone 456 ms of main-thread work and 608 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.8 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

9 long tasks block the main thread while loading, the longest for 298 ms. During a long task the page ignores taps.

Shopify costs a phone 138 ms of main-thread work and 406 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 KiB could be saved by minifying JavaScript.

21 files are served with short cache lifetimes, so returning visitors download them again (156 KiB).

About 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 110 ms faster on a phone.

4 images could be 35 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Polyfills for old browsers add 4 KiB JavaScript that modern phones do not need.

The page becomes fully interactive after 19.1 s. Good is under 3.8 s.

Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Scripts block taps and scrolling for 617 ms in total while the page loads. Good is under 200 ms.

The layout shifts by 0.17 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.2 MB in 364 requests on a phone: scripts 1.9 MB (151), other files 946 KiB (159) and images 161 KiB (15). Under 2 MB keeps phones on slow connections fast.

HPD_Holiday_Letter_2021_550x.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Your meta description is 186 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 10 pages on fuzzybabba.com and 6 external pages.

https://fuzzybabba.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://fuzzybabba.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://fuzzybabba.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://fuzzybabba.com/blogs/the-babba-blog/step-up-your-fathers-day-game-with-fuzzy-babba%C2%AE-slipper-socks, whose canonical is https://fuzzybabba.com/blogs/the-babba-blog/step-up-your-fathers-day-game-with-fuzzy-babba%c2%ae-slipper-socks. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://fuzzybabba.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 5 pages linked from your homepage and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=137035733&tm=gtm002&Ver=2&mid=ff7722f1-7c0b-4ad4-b424-5af44a59e9dd&bo=1&sid=ee3cabc0ddad11f189f973dbc7d43f05&vid=ee3cd1f0ddad11f1bebb411e22858340&vids=1&msclkid=N&gtm_.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 120 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 21 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.