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gamart.com.au website review
Visit site (opens in a new tab)Reviewed 25 October 202663 issues · 106 checks
This review found 63 issues worth fixing on gamart.com.au, 28 of them high impact, across 106 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
56F- #79,654 of 80,619 reviewed websitesbeats 1%
- #39,540 of 39,661 online storesbeats 0%
- #580 of 601 Magento storesbeats 2%
Closest competitors among Magento stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.7 s |
| May 9, 2026 | 1.7 s |
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 113 ms |
| May 9, 2026 | 112 ms |
| May 16, 2026 | 112 ms |
| May 23, 2026 | 112 ms |
| May 30, 2026 | 104 ms |
| Jun 6, 2026 | 109 ms |
| Jun 13, 2026 | 106 ms |
| Jun 20, 2026 | 105 ms |
| Jun 27, 2026 | 107 ms |
| Jul 4, 2026 | 106 ms |
| Jul 11, 2026 | 108 ms |
| Jul 18, 2026 | 107 ms |
| Jul 25, 2026 | 110 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 104 ms |
| Aug 15, 2026 | 104 ms |
| Aug 22, 2026 | 104 ms |
| Aug 29, 2026 | 105 ms |
| Sep 5, 2026 | 104 ms |
| Sep 12, 2026 | 106 ms |
| Sep 19, 2026 | 108 ms |
| Sep 26, 2026 | 111 ms |
| Oct 3, 2026 | 107 ms |
| Oct 10, 2026 | 104 ms |
| Oct 17, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
7.0 s · 6.1 MB16 images could be 6.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.0 s faster on a phone.
Render-blocking requests
3.0 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.
Reduce unused CSS
1.2 s · 315 KiBAbout 315 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 26
26/100Your mobile performance score is 26 (desktop: 28). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.4 s
A phone's processor spends 4.4 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Google Maps and others), adding 2.0 MB and 910 ms of main-thread time.
Reduce unused JavaScript
854 KiBAbout 854 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
506 KiB11 files are served with short cache lifetimes, so returning visitors download them again (506 KiB).
Google Tag Manager adds 358 ms
358 msGoogle Tag Manager costs a phone 358 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 247 ms
247 msGoogle CDN costs a phone 247 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,210 HTML elements
The page has 2,210 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google Maps adds 123 ms
123 msGoogle Maps costs a phone 123 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
LiveChat adds 47 ms
47 msLiveChat costs a phone 47 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
200 ms · 43 KiBPolyfills for old browsers add 43 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 217 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 244 ms
244 msYour server sent the HTML in 244 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.55
0.55For real visitors the layout shifts by 0.55 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 23.9 s
23.9 sYour largest element takes 23.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 28.7 s
28.7 sThe page becomes fully interactive after 28.7 s. Good is under 3.8 s.
Speed Index: 10.0 s
10.0 sVisually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.483
0.483The layout shifts by 0.483 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 3.8 s
3.8 sThe first text or image appears after 3.8 s on a phone. Good is under 1.8 s.
Total Blocking Time: 480 ms
480 msScripts block taps and scrolling for 480 ms in total while the page loads. Good is under 200 ms.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 113 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 120 ms
120 msReal visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 708 ms
708 msReal visitors wait 708 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 11.1 MB in 119 requests
11.1 MBYour homepage downloads 11.1 MB in 119 requests on a phone: images 6.7 MB (40), scripts 3.4 MB (48) and other files 377 KiB (15). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 4.7 MB together. On a phone connection a single image that size takes seconds.
4 images far larger than shown
3.0 MB4 images are downloaded at several times the size a phone draws them, for example DOL6460_Home_Page_Banner.png at 1,920 px wide, shown at 390 px. Resized copies would save about 3.0 MB.
15 images in older formats
15 images (6.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
8 images below the first screen load straight away
8 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.1 g of CO₂ per visit
3.13 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.13 g of CO₂e: 376.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
12 buttons without a name
12 buttons have no accessible name, so screen readers announce just “button”.
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
15 links without text
15 visible links have no text or label, so screen readers cannot say where they go.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Page is set to noindex
The robots meta tag says “noindex,nofollow”: Google is told not to list this page at all.
No page title
Your page has no <title>, so Google has to invent the blue link in search results.
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
10 links with vague text
10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
5 links crawlers can't follow
5 links have no real href, so search engines can't follow them.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
2 checks passed
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.gamart.com.au/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 1,623 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
No mobile viewport
No viewport meta tag, so phones render the desktop layout zoomed out.
15 small tap targets
15 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Loading the script 'https://snap.licdn.com/li.lms-analytics/insight.min.js' violates the following Content Security Pol…”.
No HTML doctype
The page has no <!DOCTYPE html>, so browsers render it in quirks mode.
No character set
No character set is declared, so some characters can render as gibberish.
3 distorted images
3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
3 low-resolution images
3 images are served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
Missing source maps
Large scripts ship without source maps.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (gamart.com.au).
Valid certificate (88 days left)
The certificate from GlobalSign nv-sa · GlobalSign Atlas R46 DV TLS CA 2026 Q4 verifies for gamart.com.au and is valid for another 88 days.
http:// redirects to https
http://gamart.com.au redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
gamart.com.au has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,623 words of copy
The homepage carries about 1,623 words of visible text.
1 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW” and “Shop Now”.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf.firstcloudsecurity.net ip4:124.47.170.209 -all”.
DKIM signing found
A DKIM key is published (selector “selector1” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies, 4 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Magento
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 63 issues on gamart.com.au, including 22 speed issues, 11 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.