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gigaset.com website review

Visit site (opens in a new tab)Reviewed 26 October 202633 issues · 97 checks

This review found 33 issues worth fixing on gigaset.com, 7 of them high impact, across 97 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.6 sMay 9Oct 241.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.8 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.8 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
186 ms150 msMay 9Oct 24178 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026154 ms
May 16, 2026156 ms
May 23, 2026158 ms
May 30, 2026160 ms
Jun 6, 2026159 ms
Jun 13, 2026162 ms
Jun 20, 2026163 ms
Jun 27, 2026166 ms
Jul 4, 2026171 ms
Jul 11, 2026170 ms
Jul 18, 2026169 ms
Jul 25, 2026170 ms
Aug 1, 2026170 ms
Aug 8, 2026173 ms
Aug 15, 2026178 ms
Aug 22, 2026178 ms
Aug 29, 2026181 ms
Sep 5, 2026182 ms
Sep 12, 2026179 ms
Sep 19, 2026178 ms
Sep 26, 2026177 ms
Oct 3, 2026178 ms
Oct 10, 2026179 ms
Oct 17, 2026179 ms
Oct 24, 2026178 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of gigaset.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. gigaset.com at 0.5 s0.5 s
  2. gigaset.com at 1.0 s1.0 s
  3. gigaset.com at 1.6 s1.6 s
  4. gigaset.com at 2.1 s2.1 s
  5. gigaset.com at 2.6 s2.6 s
  6. gigaset.com at 3.1 s3.1 s
  7. gigaset.com at 3.6 s3.6 s
  8. gigaset.com at 4.1 s4.1 s

gigaset.com does not allow embedding, so this is Google's rendering of the page.

Speed

6 to fix68
  • Render-blocking requests

    1.6 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Improve image delivery

    600 ms · 1.4 MB

    14 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Reduce unused JavaScript

    600 ms · 552 KiB

    About 552 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68 (desktop: 83). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    680 ms · 199 KiB

    About 199 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 680 ms faster on a phone.

  • Minify JavaScript

    300 ms · 32 KiB

    32 KiB could be saved by minifying JavaScript.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Tag Manager, Civic and eye-able.com and others), adding 491 KiB and 358 ms of main-thread time.

  • Minify CSS

    150 ms · 18 KiB

    18 KiB could be saved by minifying CSS.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 150 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    54 KiB

    Polyfills for old browsers add 54 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    46 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (46 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 779 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 5.9 s

    5.9 s

    Your largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Gigaset GX30 & GX50”.

  • Time to Interactive: 12.0 s

    12.0 s

    The page becomes fully interactive after 12.0 s. Good is under 3.8 s.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 18 images without width and height

    18 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 231 ms

    231 ms

    Scripts block taps and scrolling for 231 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 154 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 145 ms

    145 ms

    Real visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix68
  • Page weight: 3.5 MB in 61 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 61 requests on a phone: images 2.2 MB (23), scripts 978 KiB (25) and stylesheets 262 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 11 images in older formats

    11 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 10 images below the first screen load straight away

    10 images further down the page (855 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    1.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 120.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9597
  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10088
  • Meta description is long (166 characters)

    Your meta description is 166 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “Organization: missing name”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 72 internal links, 7 external

    The homepage links to 72 pages on gigaset.com and 7 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Your expert in phones, smartphones, babyphones as well as communication solutions for companies.”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Gigaset - Phones & Smartphones | Made in Germany”.

  • Canonical URL set

    The canonical URL is https://www.gigaset.com/hq_en/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.gigaset.com/media/sitemap-https/de_de/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing name, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (484 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix78
  • 2 pages share a title

    /hq_en and /pro/hq_en all use the title “Gigaset - Phones & Smartphones | Made in Germany”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 6 pages without a meta description

    /hq_en/telephones/telephone-accessories, /hq_en/telephones/spare-parts, /hq_en/telephones/elderly-phones, /hq_en/smartphones, /hq_en/smartphones/outdoor-smartphones and /hq_en/smartphones/elderly-mobile-phones have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 links to non-canonical URLs

    Your homepage links to 4 pages by a URL that isn't their canonical one, for example /hq_en/telephones-overview/cordless-phones-overview, whose canonical is /hq_en/cms/cordless-phones.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    /pro/hq_en has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    27 of 33 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix88
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.gigaset.com/hq_en/checkout/cart/ (404).

  • 2 redirects before the homepage

    Opening https://gigaset.com goes through 2 redirects before the homepage loads.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://service.gigaset.com/.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (gigaset.com).

  • Valid certificate (85 days left)

    The certificate from Amazon · Amazon RSA 2048 M04 verifies for gigaset.com and is valid for another 85 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://gigaset.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 70 days

    gigaset.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    gigaset.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    gigaset.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 25 years old

    25 years

    gigaset.com was registered in Jan 2001 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 39 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 468 words of copy

    The homepage carries about 468 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Back to the Start Page”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “All phones Go to shop”, “All smartphones Go to shop” and “Software-Download”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:104.47.51.138 ip4:104.47.51.202 ip4:13.127.153.86 ip4:13.127.210.61 ip4:13.211.56.237 ip4:13.237.4.248 ip4:1…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

E-commerce
Magento
Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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