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garnetandgold.com website review

Visit site (opens in a new tab)Reviewed 11 November 202628 issues · 80 checks

This review found 28 issues worth fixing on garnetandgold.com, 7 of them high impact, across 80 checks. The most urgent: 3,218 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s753 msMay 23Nov 7984 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026860 ms
May 30, 2026843 ms
Jun 6, 2026845 ms
Jun 13, 2026849 ms
Jun 20, 2026814 ms
Jun 27, 2026795 ms
Jul 4, 2026840 ms
Jul 11, 2026883 ms
Jul 18, 2026963 ms
Jul 25, 20261.0 s
Aug 1, 20261.0 s
Aug 8, 20261.0 s
Aug 15, 20261.0 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.0 s
Sep 26, 20261.0 s
Oct 3, 20261.0 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.0 s
Nov 7, 2026984 ms
Real-visitor tap response (INP)75th percentile, phones
175 ms56 msMay 23Nov 7145 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202670 ms
May 30, 202671 ms
Jun 6, 202671 ms
Jun 13, 202678 ms
Jun 20, 202673 ms
Jun 27, 202673 ms
Jul 4, 202679 ms
Jul 11, 202687 ms
Jul 18, 2026112 ms
Jul 25, 2026137 ms
Aug 1, 2026141 ms
Aug 8, 2026148 ms
Aug 15, 2026153 ms
Aug 22, 2026154 ms
Aug 29, 2026155 ms
Sep 5, 2026154 ms
Sep 12, 2026154 ms
Sep 19, 2026153 ms
Sep 26, 2026153 ms
Oct 3, 2026155 ms
Oct 10, 2026160 ms
Oct 17, 2026161 ms
Oct 24, 2026153 ms
Oct 31, 2026139 ms
Nov 7, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of garnetandgold.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. garnetandgold.com at 0.4 s0.4 s
  2. garnetandgold.com at 0.8 s0.8 s
  3. garnetandgold.com at 1.1 s1.1 s
  4. garnetandgold.com at 1.5 s1.5 s
  5. garnetandgold.com at 1.9 s1.9 s
  6. garnetandgold.com at 2.3 s2.3 s
  7. garnetandgold.com at 2.6 s2.6 s
  8. garnetandgold.com at 3.0 s3.0 s

Speed

4 to fix65
  • 3,218 HTML elements

    The page has 3,218 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    400 ms · 782 KiB

    13 images could be 782 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    300 ms · 72 KiB

    About 72 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and Adroll and others), adding 632 KiB and 299 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 118 KiB

    About 118 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    200 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • Use efficient cache lifetimes

    150 ms · 33 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (33 KiB).

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 73 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 738 ms of it running JavaScript. That is comfortably low.

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 14.6 s

    14.6 s

    Your largest element takes 14.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 14.9 s

    14.9 s

    The page becomes fully interactive after 14.9 s. Good is under 3.8 s.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 101% slower for real visitors

    +101%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 70 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 113 ms

    113 ms

    Real visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 526 ms

    526 ms

    Real visitors wait 526 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 26 ms

    26 ms

    Scripts block the page for only 26 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix67
  • Page weight: 3.6 MB in 315 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 315 requests on a phone: images 1.6 MB (36), other files 1.0 MB (141) and scripts 630 KiB (116). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Group_297.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 8 images below the first screen load straight away

    8 images further down the page (528 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images far larger than shown

    64 KiB

    2 images are downloaded at several times the size a phone draws them, for example 01-4048_468f419eee50486eb6f50f6cf28e39a5_dbb4789a-ffd9-45e7- at 389 px wide, shown at 108 px. Resized copies would save about 64 KiB.

  • About 1.0 g of CO₂ per visit

    1.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 121.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 10093
  • Hidden but focusable

    12 elements hidden from screen readers can still receive keyboard focus.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 50 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10092
  • Meta description is long (212 characters)

    Your meta description is 212 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 361 internal links, 3 external

    The homepage links to 361 pages on garnetandgold.com and 3 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Garnet & Gold”.

  • Title: 31 characters

    Your title is a healthy 31 characters: “Garnet and Gold – Garnet & Gold”.

  • Canonical URL set

    The canonical URL is https://www.garnetandgold.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.garnetandgold.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,306 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.garnetandgold.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 9 pages without a meta description

    https://www.garnetandgold.com/collections/mens-nike, https://www.garnetandgold.com/collections/mens-antigua, https://www.garnetandgold.com/collections/mens-columbia, https://www.garnetandgold.com/collections/mens-champion, https://www.garnetandgold.com/collections/mens-league and https://www.garnetandgold.com/collections/mens-retro-brand and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 168 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    10 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9697
  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    29 of 30 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 255 words of copy

    The homepage carries about 255 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Shop By Collection”, “Autograph Shop” and “Shop Now”.

  • 10 short forms

    10 short forms (1 field at most) are right on the homepage, asking for an email.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at garnetandgold.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Klaviyo Email Marketing Sms · Yotpo Loyalty Rewards · Hulk Form Builder · Yotpo Product Reviews · Gdpr Backpack · adroll.com · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Hosting
Shopify

Hiring

Hiring
1 open role
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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