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gearelevation.com website review

Visit site (opens in a new tab)Reviewed 4 November 202626 issues · 103 checks

This review found 26 issues worth fixing on gearelevation.com, 4 of them high impact, across 103 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.8 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.3 s
Jul 25, 20262.4 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
246 ms181 msMay 16Oct 31238 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026188 ms
May 23, 2026189 ms
May 30, 2026196 ms
Jun 6, 2026203 ms
Jun 13, 2026203 ms
Jun 20, 2026205 ms
Jun 27, 2026209 ms
Jul 4, 2026211 ms
Jul 11, 2026213 ms
Jul 18, 2026213 ms
Jul 25, 2026207 ms
Aug 1, 2026203 ms
Aug 8, 2026213 ms
Aug 15, 2026219 ms
Aug 22, 2026221 ms
Aug 29, 2026225 ms
Sep 5, 2026220 ms
Sep 12, 2026217 ms
Sep 19, 2026216 ms
Sep 26, 2026216 ms
Oct 3, 2026215 ms
Oct 10, 2026228 ms
Oct 17, 2026225 ms
Oct 24, 2026229 ms
Oct 31, 2026238 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of gearelevation.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. gearelevation.com at 0.4 s0.4 s
  2. gearelevation.com at 0.8 s0.8 s
  3. gearelevation.com at 1.1 s1.1 s
  4. gearelevation.com at 1.5 s1.5 s
  5. gearelevation.com at 1.9 s1.9 s
  6. gearelevation.com at 2.3 s2.3 s
  7. gearelevation.com at 2.6 s2.6 s
  8. gearelevation.com at 3.0 s3.0 s

gearelevation.com does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix95
  • Reduce unused JavaScript

    1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    300 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • 2,673 HTML elements

    The page has 2,673 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    264 KiB

    13 images could be 264 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 701 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, loox.io and Klaviyo and others), adding 317 KiB and 222 ms of main-thread time.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    91 KiB

    About 91 KiB of CSS is downloaded but never applied on this page.

  • Use efficient cache lifetimes

    46 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (46 KiB).

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Minify CSS

    7 KiB

    7 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Mobile performance score: 95

    95/100

    Your mobile performance score is 95. That is in Google's “good” band (90 and up).

  • Server response: 28 ms

    28 ms

    Your server sent the HTML in 28 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 7.7 s

    7.7 s

    The page becomes fully interactive after 7.7 s. Good is under 3.8 s.

  • Real-user INP: 208 ms

    208 ms

    Real visitors wait 208 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 188 ms to 238 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 2.1 s

    2.1 s

    Your largest element renders in 2.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Simple Gear for Better Days”.

  • Speed Index: 2.8 s

    2.8 s

    Visually, the page fills in at 2.8 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 106 ms

    106 ms

    Scripts block the page for only 106 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.04

    0.04

    The layout barely moves while loading (CLS 0.04, good is under 0.1).

Images and page weight

1 to fix90
  • 1 image far larger than shown

    67 KiB

    1 image is downloaded at several times the size a phone draws it, for example drone-knoll-flatlay_4d9f0c06-8a50-476a-b960-7ad51e17952f_150 at 1,500 px wide, shown at 175 px. Resized copies would save about 67 KiB.

  • 4 images in older formats

    4 images (144 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.5 g of CO₂ per visit

    0.52 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.52 g of CO₂e: 62.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.8 MB in 200 requests

    1.8 MB

    Your homepage downloads 1.8 MB in 200 requests on a phone: images 968 KiB (85), scripts 618 KiB (40) and HTML 224 KiB (1). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 8694
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (6 elements)

    Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with role="none" or role="presentation" have conflicts

    Elements with role="none" or role="presentation" have conflicts (2 elements).

2 checks passed
  • Every image has alt text

    All 64 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 15 links crawlers can't follow

    15 links have no real href, so search engines can't follow them.

  • 262 internal links, 10 external

    The homepage links to 262 pages on gearelevation.com and 10 external pages.

8 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “A company where exceptional customer service is not just a goal - it's a passion. We deliver a premium experience throu…”.

  • One H1 headline

    Your main headline reads: “Simple Gear for Better Days”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Welcome To Gear Elevation - Gear Designed To Elevate”.

  • Canonical URL set

    The canonical URL is https://www.gearelevation.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.gearelevation.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,543 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 10 pages without a meta description

    /collections/trending-now, /collections/new-arrivals, /collections/cat-home-garden-seasonal-holiday-decorations, /collections/cat-home-garden-kitchen-tools-utensils, /collections/cat-home-garden-household-supplies and /collections/cat-home-garden-lamps and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /collections/halloween, /collections/fall-autumn-collection, /collections/trending-now, /collections/new-arrivals, /collections/summer-collection and /collections/dept-home-garden and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 114 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “$ is not defined”.

  • 6 distorted images

    6 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    39 of 42 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (gearelevation.com).

  • Valid certificate (70 days left)

    The certificate from Let's Encrypt · YE1 verifies for gearelevation.com and is valid for another 70 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://gearelevation.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    gearelevation.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    gearelevation.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 8 years old

    8 years

    gearelevation.com was registered in Apr 2018 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2027

    gearelevation.com is registered until Apr 2027.

Content and conversion

1 to fix93
  • A 9-field form

    Your longest form asks for 9 fields (0 required). Every extra field lowers completion.

  • About 726 words of copy

    The homepage carries about 726 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 25 calls to action

    The homepage has 25 calls to action, for example “Contact Us”, “Track Order” and “Shop”.

  • Social proof on the page

    Social proof on the homepage: 63 testimonial or review blocks, 1 customer or partner logo, a star rating, 2 trust badges and “Trusted by 100,000+ customers”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:mail.zendesk.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Profitmetrics · Klaviyo Email Marketing Sms · Multifeeds · Wiser Upsell Cross Sell · Applovin Shop Integration · Honeycomb Upsell Funnels

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 26 issues on gearelevation.com, including 12 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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