geartrade.com website review

12 images could be 619 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

The page has 6,305 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

A phone's processor spends 3.2 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 305 KiB of JavaScript is downloaded but never used on this page.

8 third-party services load with your homepage (Intercom, Shopify and parcelifyapp.com and others), adding 568 KiB and 417 ms of main-thread time.

9 long tasks block the main thread while loading, the longest for 230 ms. During a long task the page ignores taps.

About 22 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

16 files are served with short cache lifetimes, so returning visitors download them again (153 KiB).

18 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 17.3 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 91 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Scripts block taps and scrolling for 355 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

Your homepage downloads 3.4 MB in 241 requests on a phone: images 1.1 MB (28), other files 1.0 MB (116) and scripts 742 KiB (69). Under 2 MB keeps phones on slow connections fast.

Farallones_2015_352_005d9d8b-c843-4fa4-89ad-874fc577a3e0.web is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

9 images (547 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (36 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.97 g of CO₂e: 116.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

14 visible links have no text or label, so screen readers cannot say where they go.

Your title is 81 characters, so Google will cut it off around 60: “Geartrade. Outdoor Gear Consignment. Buy + Sell Used Outdoor Gear – Geartrade.com”.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 1,128 pages on geartrade.com and 10 external pages.

robots.txt blocks GPTBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

/apps/loyalty has no meta description, so Google writes the search snippet from whatever text it finds.

/pages/sell-your-gear, /apps/loyalty, /collections/mens-clothing, /collections/mens-jackets, /collections/mens-ski-jackets and /collections/mens-snowboard-jackets and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 link from your homepage to your own site is broken, for example https://geartrade.com/collections/mens-performance-tights (network).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,098 words of visible text.

DMARC is set to p=none, so mail pretending to be geartrade.com is still delivered. Add a report address, check the reports, then move to quarantine.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 26 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.