generics.co.nz website review

Your mobile performance score is 89. Pages that score under 90 lose visitors before the first paint.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 500 ms).

About 79 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 290 ms faster on a phone.

1 image could be 6 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

About 18 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

7 third-party services load with your homepage (Shopify, jQuery CDN and carecart.io and others), adding 253 KiB and 115 ms of main-thread time.

1 long task block the main thread while loading, the longest for 70 ms. During a long task the page ignores taps.

3 files are served with short cache lifetimes, so returning visitors download them again (13 KiB).

10 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Est 2011 Open 7 days a week 09 2620 909”.

The page becomes fully interactive after 3.8 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.38 g of CO₂e: 45.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

<dt> and <dd> elements must be contained by a <dl>: 4 elements on the page fail this check, rated serious by axe-core.

<dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 2 elements on the page fail this check, rated serious by axe-core.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Your canonical URL points to thechemist.nz, not generics.co.nz, so Google may credit that host instead.

Your meta description is 284 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://thechemist.nz)”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 45 pages on generics.co.nz and 3 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

Your homepage links to https://generics.co.nz/pages/prescription-meds and https://generics.co.nz/pages/wegovy, which answer with an error. Visitors hit a dead end and search engines drop them.

https://generics.co.nz/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

https://generics.co.nz/pages/contact-us, https://generics.co.nz/pages/passport-photos and https://generics.co.nz/pages/services have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 373 words of visible text.

Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.