Website review, no card needed

genesisopenshop.com logo

genesisopenshop.com website review

Visit site (opens in a new tab)Reviewed 11 November 202649 issues · 93 checks

This review found 49 issues worth fixing on genesisopenshop.com, 15 of them high impact, across 93 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.1 s844 msMay 23Nov 73.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.5 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.4 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.2 s
Oct 10, 20261.4 s
Oct 17, 20261.7 s
Oct 24, 20263.0 s
Oct 31, 20263.7 s
Nov 7, 20263.7 s
Real-visitor tap response (INP)75th percentile, phones
131 ms97 msMay 23Nov 7121 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026104 ms
May 30, 2026104 ms
Jun 6, 2026110 ms
Jun 13, 2026110 ms
Jun 20, 2026110 ms
Jun 27, 2026112 ms
Jul 4, 2026104 ms
Jul 11, 2026101 ms
Jul 18, 2026101 ms
Jul 25, 2026101 ms
Aug 1, 2026104 ms
Aug 8, 2026109 ms
Aug 15, 2026113 ms
Aug 22, 2026120 ms
Aug 29, 2026120 ms
Sep 5, 2026121 ms
Sep 12, 2026114 ms
Sep 19, 2026113 ms
Sep 26, 2026111 ms
Oct 3, 2026104 ms
Oct 10, 2026105 ms
Oct 17, 2026112 ms
Oct 24, 2026121 ms
Oct 31, 2026127 ms
Nov 7, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of genesisopenshop.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. genesisopenshop.com at 1.4 s1.4 s
  2. genesisopenshop.com at 2.8 s2.8 s
  3. genesisopenshop.com at 4.2 s4.2 s
  4. genesisopenshop.com at 5.6 s5.6 s
  5. genesisopenshop.com at 7.0 s7.0 s
  6. genesisopenshop.com at 8.4 s8.4 s
  7. genesisopenshop.com at 9.8 s9.8 s
  8. genesisopenshop.com at 11.2 s11.2 s

Speed

15 to fix57
  • Main-thread work: 8.6 s

    A phone's processor spends 8.6 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,966 HTML elements

    The page has 4,966 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (route.com, Shopify and rebuyengine.com and others), adding 3.2 MB and 1.4 s of main-thread time.

  • Reduce unused JavaScript

    1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    1.6 MB

    19 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • route.com adds 660 ms

    660 ms

    route.com costs a phone 660 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 190 KiB

    About 190 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    150 ms · 417 KiB

    21 images could be 417 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    500 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Duplicated JavaScript

    486 KiB

    486 KiB JavaScript is shipped twice across bundles.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 464 ms. During a long task the page ignores taps.

  • Shopify adds 228 ms

    228 ms

    Shopify costs a phone 228 ms of main-thread work and 638 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 198 ms

    198 ms

    rebuyengine.com costs a phone 198 ms of main-thread work and 676 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Webkul adds 20 ms

    20 ms

    Webkul costs a phone 20 ms of main-thread work and 341 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    150 ms · 30 KiB

    30 KiB could be saved by minifying CSS.

  • Minify JavaScript

    135 KiB

    135 KiB could be saved by minifying JavaScript.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    77 KiB

    Polyfills for old browsers add 77 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.0 s

    4.0 s

    Real visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.8 s

    3.8 s

    Real visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.

  • Time to Interactive: 30.5 s

    30.5 s

    The page becomes fully interactive after 30.5 s. Good is under 3.8 s.

  • Speed Index: 8.2 s

    8.2 s

    Visually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 791 ms

    791 ms

    Scripts block taps and scrolling for 791 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 149% slower for real visitors

    +149%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 3.9 s

    3.9 s

    Your largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (3.2 s).

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 165 ms

    165 ms

    Real visitors wait 165 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 380 ms

    380 ms

    Real visitors wait 380 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.089

    0.089

    The layout barely moves while loading (CLS 0.089, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 6.5 MB in 504 requests

    6.5 MB

    Your homepage downloads 6.5 MB in 504 requests on a phone: scripts 3.1 MB (180), images 1.4 MB (131) and other files 1.2 MB (162). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    1082.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image below the first screen load straight away

    1 image further down the page (24 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.84 g of CO₂e: 220.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 9390
  • Hidden but focusable

    14 elements hidden from screen readers can still receive keyboard focus.

  • Interactive controls must not be nested (13 elements)

    Interactive controls must not be nested: 13 elements on the page fail this check, rated serious by axe-core.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 28 images without alt text

    28 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • Title is short (13 characters)

    Your title is only 13 characters: “Team LA Store”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 3 H1 headlines

    There are 3 <h1> headlines (“HOMETOWN REMIX COLLECTION”, “TEAM LA STORE” and “GALAXY TEAM STORE”). One clear main headline is easier for people and search engines.

  • 174 internal links, 25 external

    The homepage links to 174 pages on genesisopenshop.com and 25 external pages.

6 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Shop your favorite LA teams! Gear up your LA Kings, Lakers, Sparks & Galaxy Fandom at Team LA Store. Find all your jers…”.

  • Canonical URL set

    The canonical URL is https://teamlastore.com/.

  • Structured data in place

    Structured data found: Product.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://teamlastore.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,483 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://teamlastore.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 2 pages share a title

    https://teamlastore.com/collections/all-jerseys and https://teamlastore.com/collections/all-jerseys-1 all use the title “All Jerseys – Team LA Store”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 13 pages without a meta description

    https://teamlastore.com/pages/la-kings-2026, https://teamlastore.com/pages/la-sparks-2026, https://teamlastore.com/pages/la-galaxy-2026, https://teamlastore.com/collections/all-jerseys, https://teamlastore.com/collections/la-kings-jerseys and https://teamlastore.com/collections/la-kings-away-jerseys and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages without an H1

    https://teamlastore.com/pages/la-sparks-2026, https://teamlastore.com/pages/la-galaxy-2026, https://teamlastore.com/collections/all-jerseys, https://teamlastore.com/collections/la-kings-jerseys, https://teamlastore.com/collections/la-kings-away-jerseys and https://teamlastore.com/collections/la-kings-home-jerseys and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 103 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 79 small tap targets

    79 of 138 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Uncaught ReferenceError: $ is not defined”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,091 words of copy

    The homepage carries about 1,091 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW” and “SHOP ALL”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “SHOP NOW”, “Shop now” and “Shop Now”.

  • 11 short forms

    11 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Opening hours shown

    Your opening hours are on the homepage.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at genesisopenshop.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify;Shopify Plus
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 49 issues on genesisopenshop.com, including 25 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25