Website review, no card needed

getdbt.com logo

getdbt.com website review

Visit site (opens in a new tab)Reviewed 30 October 202633 issues · 102 checks

This review found 33 issues worth fixing on getdbt.com, 13 of them high impact, across 102 checks. The most urgent: mobile performance score: 46. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.6 s1.8 sMay 9Oct 244.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.1 s
May 16, 20262.2 s
May 23, 20262.6 s
May 30, 20263.3 s
Jun 6, 20263.6 s
Jun 13, 20263.9 s
Jun 20, 20264.1 s
Jun 27, 20264.1 s
Jul 4, 20264.3 s
Jul 11, 20264.3 s
Jul 18, 20264.2 s
Jul 25, 20264.3 s
Aug 1, 20264.2 s
Aug 8, 20264.1 s
Aug 15, 20264.1 s
Aug 22, 20263.9 s
Aug 29, 20263.9 s
Sep 5, 20263.9 s
Sep 12, 20263.8 s
Sep 19, 20263.8 s
Sep 26, 20263.9 s
Oct 3, 20264.1 s
Oct 10, 20264.1 s
Oct 17, 20264.2 s
Oct 24, 20264.0 s
Real-visitor tap response (INP)75th percentile, phones
274 ms159 msMay 9Oct 24203 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026211 ms
May 16, 2026220 ms
May 23, 2026244 ms
May 30, 2026261 ms
Jun 6, 2026257 ms
Jun 13, 2026250 ms
Jun 20, 2026237 ms
Jun 27, 2026229 ms
Jul 4, 2026252 ms
Jul 11, 2026261 ms
Jul 18, 2026258 ms
Jul 25, 2026254 ms
Aug 1, 2026225 ms
Aug 8, 2026203 ms
Aug 15, 2026190 ms
Aug 22, 2026186 ms
Aug 29, 2026184 ms
Sep 5, 2026177 ms
Sep 12, 2026172 ms
Sep 19, 2026178 ms
Sep 26, 2026195 ms
Oct 3, 2026214 ms
Oct 10, 2026214 ms
Oct 17, 2026213 ms
Oct 24, 2026203 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of getdbt.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. getdbt.com at 0.4 s0.4 s
  2. getdbt.com at 0.8 s0.8 s
  3. getdbt.com at 1.1 s1.1 s
  4. getdbt.com at 1.5 s1.5 s
  5. getdbt.com at 1.9 s1.9 s
  6. getdbt.com at 2.3 s2.3 s
  7. getdbt.com at 2.6 s2.6 s
  8. getdbt.com at 3.0 s3.0 s

getdbt.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix46
  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    3.8 MB

    7 images could be 3.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, greencolumnhealth.com and Amplitude Mobile Analytics and others), adding 1.4 MB and 1.1 s of main-thread time.

  • Render-blocking requests

    700 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Google Tag Manager adds 494 ms

    494 ms

    Google Tag Manager costs a phone 494 ms of main-thread work and 543 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    429 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (429 KiB).

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 204 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    47 KiB

    Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    22 KiB

    About 22 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 48 ms

    48 ms

    Your server sent the HTML in 48 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.0 s

    4.0 s

    Real visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.0 s

    4.0 s

    Real visitors see the first content after 4.0 s (75th percentile). Good is under 1.8 s.

  • Time to Interactive: 24.4 s

    24.4 s

    The page becomes fully interactive after 24.4 s. Good is under 3.8 s.

  • First Contentful Paint: 5.3 s

    5.3 s

    The first text or image appears after 5.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 10.0 s

    10.0 s

    Visually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 5.3 s

    5.3 s

    Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The open standard for modern, AI-ready data transformation”. Most of its time is element render delay (2.3 s).

  • Total Blocking Time: 651 ms

    651 ms

    Scripts block taps and scrolling for 651 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 202 ms

    202 ms

    Real visitors wait 202 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 89% slower for real visitors

    +89%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 211 ms to 203 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 729 ms

    729 ms

    Real visitors wait 729 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.018

    0.018

    The layout barely moves while loading (CLS 0.018, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 8.1 MB in 101 requests

    8.1 MB

    Your homepage downloads 8.1 MB in 101 requests on a phone: images 3.9 MB (23), scripts 2.8 MB (39) and other files 532 KiB (26). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    image weighs 2.5 MB. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    1.2 MB

    2 images are downloaded at several times the size a phone draws them, for example image at 1,170 px wide, shown at 294 px. Resized copies would save about 1.2 MB.

  • 2 images in older formats

    2 images (2.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.3 g of CO₂ per visit

    2.29 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.29 g of CO₂e: 275.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 9597
  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 33 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 47 internal links, 22 external

    The homepage links to 47 pages on getdbt.com and 22 external pages.

7 checks passed
  • Meta description: 140 characters

    Your meta description is 140 characters: “dbt Labs empowers data teams to build reliable, governed data pipelines—accelerating analytics and AI initiatives with …”.

  • One H1 headline

    Your main headline reads: “The open standard for modern, AI-ready data transformation”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “Deliver trusted data with dbt | dbt Labs”.

  • Canonical URL set

    The canonical URL is https://www.getdbt.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.getdbt.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (846 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (195 KiB, 843 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /case-studies/sweetgreen, whose canonical is /blog/sweetgreen-conversational-analytics-dbt-ai. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 1 broken image

    1 image failed to load on a phone, for example https://www.googleadservices.com/pagead/conversion/328058248/?label=e5mUCNfS1c8ZEIiLt5wB&guid=ON&script=0.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Loading the image 'https://www.googleadservices.com/pagead/conversion/328058248/?label=e5mUCNfS1c8ZEIiLt5wB&guid=ON&scr…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    21 of 22 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://docs.getdbt.com/tutorial/setting-up.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (getdbt.com).

  • Valid certificate (82 days left)

    The certificate from Let's Encrypt · YR2 verifies for getdbt.com and is valid for another 82 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://getdbt.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 56 links work

    All 56 links checked from your homepage (36 internal, 20 external) answered without errors.

Domain and trust

  • DNSSEC is off

    getdbt.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 10 years old

    10 years

    getdbt.com was registered in Aug 2016 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, sectigo.com and globalsign.com to issue certificates for getdbt.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Aug 2028

    getdbt.com is registered until Aug 2028.

Content and conversion

2 to fix80
  • Thin social proof

    Social proof on the homepage: “100,000 + Active members”. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 752 words of copy

    The homepage carries about 752 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Pricing” and “Get started”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Get started with dbt”, “Start developing today” and “Schedule a cost-saving consult”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:stspg-customer.com include:8698602.spf05.hubspotemail.net ~all”.

  • DKIM signing found

    A DKIM key is published (selector “smtp”), so receivers can verify mail really came from you.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
Vercel

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 33 issues on getdbt.com, including 18 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25