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getdbt.com website review
Visit site (opens in a new tab)Reviewed 30 October 202633 issues · 102 checks
This review found 33 issues worth fixing on getdbt.com, 13 of them high impact, across 102 checks. The most urgent: mobile performance score: 46. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73CClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.6 s |
| Jun 13, 2026 | 3.9 s |
| Jun 20, 2026 | 4.1 s |
| Jun 27, 2026 | 4.1 s |
| Jul 4, 2026 | 4.3 s |
| Jul 11, 2026 | 4.3 s |
| Jul 18, 2026 | 4.2 s |
| Jul 25, 2026 | 4.3 s |
| Aug 1, 2026 | 4.2 s |
| Aug 8, 2026 | 4.1 s |
| Aug 15, 2026 | 4.1 s |
| Aug 22, 2026 | 3.9 s |
| Aug 29, 2026 | 3.9 s |
| Sep 5, 2026 | 3.9 s |
| Sep 12, 2026 | 3.8 s |
| Sep 19, 2026 | 3.8 s |
| Sep 26, 2026 | 3.9 s |
| Oct 3, 2026 | 4.1 s |
| Oct 10, 2026 | 4.1 s |
| Oct 17, 2026 | 4.2 s |
| Oct 24, 2026 | 4.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 211 ms |
| May 16, 2026 | 220 ms |
| May 23, 2026 | 244 ms |
| May 30, 2026 | 261 ms |
| Jun 6, 2026 | 257 ms |
| Jun 13, 2026 | 250 ms |
| Jun 20, 2026 | 237 ms |
| Jun 27, 2026 | 229 ms |
| Jul 4, 2026 | 252 ms |
| Jul 11, 2026 | 261 ms |
| Jul 18, 2026 | 258 ms |
| Jul 25, 2026 | 254 ms |
| Aug 1, 2026 | 225 ms |
| Aug 8, 2026 | 203 ms |
| Aug 15, 2026 | 190 ms |
| Aug 22, 2026 | 186 ms |
| Aug 29, 2026 | 184 ms |
| Sep 5, 2026 | 177 ms |
| Sep 12, 2026 | 172 ms |
| Sep 19, 2026 | 178 ms |
| Sep 26, 2026 | 195 ms |
| Oct 3, 2026 | 214 ms |
| Oct 10, 2026 | 214 ms |
| Oct 17, 2026 | 213 ms |
| Oct 24, 2026 | 203 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
getdbt.com does not allow embedding, so this is Google's rendering of the page.
Speed
Mobile performance score: 46
46/100Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
3.8 MB7 images could be 3.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, greencolumnhealth.com and Amplitude Mobile Analytics and others), adding 1.4 MB and 1.1 s of main-thread time.
Render-blocking requests
700 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Google Tag Manager adds 494 ms
494 msGoogle Tag Manager costs a phone 494 ms of main-thread work and 543 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
429 KiB12 files are served with short cache lifetimes, so returning visitors download them again (429 KiB).
Main-thread work: 3.3 s
A phone's processor spends 3.3 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 204 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
47 KiBPolyfills for old browsers add 47 KiB JavaScript that modern phones do not need.
Reduce unused CSS
22 KiBAbout 22 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 48 ms
48 msYour server sent the HTML in 48 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.0 s
4.0 sReal visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.0 s
4.0 sReal visitors see the first content after 4.0 s (75th percentile). Good is under 1.8 s.
Time to Interactive: 24.4 s
24.4 sThe page becomes fully interactive after 24.4 s. Good is under 3.8 s.
First Contentful Paint: 5.3 s
5.3 sThe first text or image appears after 5.3 s on a phone. Good is under 1.8 s.
Speed Index: 10.0 s
10.0 sVisually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The open standard for modern, AI-ready data transformation”. Most of its time is element render delay (2.3 s).
Total Blocking Time: 651 ms
651 msScripts block taps and scrolling for 651 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 202 ms
202 msReal visitors wait 202 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 89% slower for real visitors
+89%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 211 ms to 203 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user TTFB: 729 ms
729 msReal visitors wait 729 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.018
0.018The layout barely moves while loading (CLS 0.018, good is under 0.1).
Images and page weight
Page weight: 8.1 MB in 101 requests
8.1 MBYour homepage downloads 8.1 MB in 101 requests on a phone: images 3.9 MB (23), scripts 2.8 MB (39) and other files 532 KiB (26). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
image weighs 2.5 MB. On a phone connection a single image that size takes seconds.
2 images far larger than shown
1.2 MB2 images are downloaded at several times the size a phone draws them, for example image at 1,170 px wide, shown at 294 px. Resized copies would save about 1.2 MB.
2 images in older formats
2 images (2.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.3 g of CO₂ per visit
2.29 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.29 g of CO₂e: 275.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 33 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
47 internal links, 22 external
The homepage links to 47 pages on getdbt.com and 22 external pages.
7 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “dbt Labs empowers data teams to build reliable, governed data pipelines—accelerating analytics and AI initiatives with …”.
One H1 headline
Your main headline reads: “The open standard for modern, AI-ready data transformation”.
Title: 40 characters
Your title is a healthy 40 characters: “Deliver trusted data with dbt | dbt Labs”.
Canonical URL set
The canonical URL is https://www.getdbt.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.getdbt.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (846 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (195 KiB, 843 links), a plain-text guide to the site for AI tools.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /case-studies/sweetgreen, whose canonical is /blog/sweetgreen-conversational-analytics-dbt-ai. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.googleadservices.com/pagead/conversion/328058248/?label=e5mUCNfS1c8ZEIiLt5wB&guid=ON&script=0.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Loading the image 'https://www.googleadservices.com/pagead/conversion/328058248/?label=e5mUCNfS1c8ZEIiLt5wB&guid=ON&scr…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
21 of 22 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 link through redirect chains
1 link go through two or more redirects, for example https://docs.getdbt.com/tutorial/setting-up.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (getdbt.com).
Valid certificate (82 days left)
The certificate from Let's Encrypt · YR2 verifies for getdbt.com and is valid for another 82 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://getdbt.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 56 links work
All 56 links checked from your homepage (36 internal, 20 external) answered without errors.
Domain and trust
DNSSEC is off
getdbt.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 10 years old
10 yearsgetdbt.com was registered in Aug 2016 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only letsencrypt.org, pki.goog, sectigo.com and globalsign.com to issue certificates for getdbt.com, so a mis-issued certificate from anyone else is refused.
Registered until Aug 2028
getdbt.com is registered until Aug 2028.
Content and conversion
Thin social proof
Social proof on the homepage: “100,000 + Active members”. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 752 words of copy
The homepage carries about 752 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Pricing” and “Get started”.
14 calls to action
The homepage has 14 calls to action, for example “Get started with dbt”, “Start developing today” and “Schedule a cost-saving consult”.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:stspg-customer.com include:8698602.spf05.hubspotemail.net ~all”.
DKIM signing found
A DKIM key is published (selector “smtp”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
22 cookies set on arrival
22Opening the homepage sets 22 cookies (measured from a US location before any click).
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Next.js
- Analytics
- Google Tag Manager
- Hosting
- Vercel
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on getdbt.com, including 18 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.