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getjoyfood.com website review
Visit site (opens in a new tab)Reviewed 10 November 202637 issues · 93 checks
This review found 37 issues worth fixing on getjoyfood.com, 11 of them high impact, across 93 checks. The most urgent: mobile performance score: 41. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #55,296 of 108,788 reviewed websitesbeats 44%
- #36,245 of 61,740 online storesbeats 36%
- #34,670 of 56,345 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.7 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 341 ms |
| May 30, 2026 | 376 ms |
| Jun 6, 2026 | 447 ms |
| Jun 13, 2026 | 499 ms |
| Jun 20, 2026 | 564 ms |
| Jun 27, 2026 | 662 ms |
| Jul 4, 2026 | 721 ms |
| Jul 11, 2026 | 751 ms |
| Jul 18, 2026 | 699 ms |
| Jul 25, 2026 | 592 ms |
| Aug 1, 2026 | 542 ms |
| Aug 8, 2026 | 556 ms |
| Aug 15, 2026 | 735 ms |
| Aug 22, 2026 | 751 ms |
| Aug 29, 2026 | 735 ms |
| Sep 5, 2026 | 750 ms |
| Sep 12, 2026 | 647 ms |
| Sep 19, 2026 | 559 ms |
| Sep 26, 2026 | 491 ms |
| Oct 3, 2026 | 446 ms |
| Oct 10, 2026 | 388 ms |
| Oct 17, 2026 | 362 ms |
| Oct 24, 2026 | 308 ms |
| Oct 31, 2026 | 262 ms |
| Nov 7, 2026 | 234 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 41
41/100Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.5 s
A phone's processor spends 8.5 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Hotjar and Klaviyo and others), adding 2.6 MB and 1.8 s of main-thread time.
Reduce unused JavaScript
1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page.
Render-blocking requests
900 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Google Tag Manager adds 687 ms
687 msGoogle Tag Manager costs a phone 687 ms of main-thread work and 701 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 577 KiB32 files are served with short cache lifetimes, so returning visitors download them again (577 KiB).
Improve image delivery
440 KiB9 images could be 440 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 343 ms. During a long task the page ignores taps.
Hotjar adds 278 ms
278 msHotjar costs a phone 278 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,718 HTML elements
The page has 2,718 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
rebuyengine.com adds 162 ms
162 msrebuyengine.com costs a phone 162 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 183 ms
183 msKlaviyo costs a phone 183 ms of main-thread work and 509 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
kodif.ai adds 167 ms
167 mskodif.ai costs a phone 167 ms of main-thread work and 303 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 62 KiBAbout 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Duplicated JavaScript
61 KiB61 KiB JavaScript is shipped twice across bundles.
Legacy JavaScript
59 KiBPolyfills for old browsers add 59 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 22 ms
22 msYour server sent the HTML in 22 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 35.7 s
35.7 sThe page becomes fully interactive after 35.7 s. Good is under 3.8 s.
Largest Contentful Paint: 8.3 s
8.3 sYour largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Neil Patrick Harris pours Get Joy Freeze Dried Raw into his…”.
Speed Index: 9.6 s
9.6 sVisually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Real-user INP: 229 ms
229 msReal visitors wait 229 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
8 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 639 ms
639 msReal visitors wait 639 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 31% faster for real visitors
-31%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 341 ms to 234 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 43% faster for real visitors
-43%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.0 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.6 s
1.6 sThe first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.4 MB in 374 requests
6.4 MBYour homepage downloads 6.4 MB in 374 requests on a phone: scripts 3.0 MB (144), other files 1.2 MB (141) and fonts 995 KiB (7). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
86 KiB2 images are downloaded at several times the size a phone draws them, for example f31f620163c34b72aeb3ef8a4c3afad0.thumbnail.0000000000.jpg at 800 px wide, shown at 226 px. Resized copies would save about 86 KiB.
About 1.8 g of CO₂ per visit
1.81 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.81 g of CO₂e: 217.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (6 elements)
Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (5 elements)
ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 220 images in the HTML carry an alt attribute.
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
155 internal links, 4 external
The homepage links to 155 pages on getjoyfood.com and 4 external pages.
8 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Get Joy makes gut-healthy dog food: Freeze Dried Raw Meals with Belly Biotics™ built in, plus fresh meals, supplements …”.
One H1 headline
Your main headline reads: “Functional, Gut-healthy Dog Nutrition”.
Title: 62 characters
Your title is a healthy 62 characters: “Gut Health Dog Food: Freeze Dried Raw, Fresh & Chews | Get Joy”.
Canonical URL set
The canonical URL is https://getjoyfood.com/.
Structured data in place
Structured data found: FAQPage, Organization, Person, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://getjoyfood.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://getjoyfood.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (4,799 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without an H1
https://getjoyfood.com/products/joy-meal has no <h1> headline, so visitors and search engines get no clear main topic.
3 pages slow to respond
https://getjoyfood.com/pages/customer-reviews, https://getjoyfood.com/pages/quiz and https://getjoyfood.com/products/freeze-dried-raw took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.
6 checks passed
Linked pages load
13 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 13 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://insight.adsrvr.org/track/conv/?adv=j0086h7&ct=0:6w5uri9&fmt=3.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SSL_VERSION_OR_CIPHER_MISMATCH”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
28 of 29 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
A 13-field form
Your longest form asks for 13 fields (0 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 2,124 words of copy
The homepage carries about 2,124 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop all products” and “Shop Freeze Dried Raw”.
13 calls to action
The homepage has 13 calls to action, for example “Shop Recipes”, “Shop all products →” and “Where to buy”.
Social proof on the page
Social proof on the homepage: 9 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
38 cookies set on arrival
38Opening the homepage sets 38 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
70 other companies contacted
Loading the homepage contacts 70 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at getjoyfood.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Noibupixel · Videowise Video Commerce · Mida Replay Heatmaps · Judge Me Reviews · Instant Ai Page Builder · Triplewhale · Applovin Shop Integration · nfcube.com · socialsnowball.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Norwalk
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on getjoyfood.com, including 20 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.