gobuckeyes.com website review

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

The page has 7,133 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 5.2 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

6 images could be 920 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

About 900 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

8 third-party services load with your homepage (Clarity, Klaviyo and jQuery CDN and others), adding 1.3 MB and 872 ms of main-thread time.

Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

20 files are served with short cache lifetimes, so returning visitors download them again (768 KiB).

266 KiB could be saved by minifying JavaScript.

Klaviyo costs a phone 181 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Webkul costs a phone 54 ms of main-thread work and 683 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

14 long tasks block the main thread while loading, the longest for 168 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

8 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Visually, the page fills in at 12.8 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 19.0 s. Good is under 3.8 s.

Your largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Scripts block taps and scrolling for 427 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 106 ms to 116 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.1 MB in 426 requests on a phone: images 1.7 MB (33), scripts 1.6 MB (95) and other files 1.4 MB (252). Under 2 MB keeps phones on slow connections fast.

1 image (97 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images further down the page (154 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.45 g of CO₂e: 173.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

35 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (4 elements).

Your title is 90 characters, so Google will cut it off around 60: “The Official Store of The Ohio State University - Buckeyes Fan Apparel – Shop OSU Buckeyes”.

The homepage links to 518 pages on gobuckeyes.com and 16 external pages.

We fetched 15 pages linked from your homepage (of 188 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “WebSocket connection to 'wss://auction-bid-update.webkul.com:8000/socket.io/?EIO=4&transport=websocket' failed: Establi…”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 824 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.