gobrewing.com website review

13 images could be 777 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

A phone's processor spends 4.4 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

Clarity costs a phone 265 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 29 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Clarity, Klaviyo and getfondue.com and others), adding 635 KiB and 484 ms of main-thread time.

About 69 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 83 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

10 files are served with short cache lifetimes, so returning visitors download them again (42 KiB).

24 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

About 10 KiB of CSS is downloaded but never applied on this page.

9 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Best beer ever made.”.

Visually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 10.3 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 96 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 4.2 MB in 395 requests on a phone: images 1.8 MB (17), other files 1.4 MB (286) and scripts 570 KiB (68). Under 2 MB keeps phones on slow connections fast.

homepage_heroes/1791838211381-i7ggrymjb8.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image is downloaded at several times the size a phone draws it, for example logo-wordmark-white.png at 4,167 px wide, shown at 143 px. Resized copies would save about 58 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

22 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your meta description is 220 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 76 pages on gobrewing.com and 3 external pages.

https://gobrewing.com/collections/all is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://gobrewing.com/products/cold-standard and https://gobrewing.com/pages/cold-standard all use the title “Cold Standard — A beer for the rest of us | Go Brewing”. Search engines can't tell which page to show for a search, so each competes with the others.

https://gobrewing.com/collections/all, https://gobrewing.com/pages/ambassador-amplified and https://gobrewing.com/pages/go-brewing-reviews have no meta description, so Google writes the search snippet from whatever text it finds.

https://gobrewing.com/products/cold-standard and https://gobrewing.com/pages/cold-standard use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://gobrewing.com/pages/cold-standard, whose canonical is https://gobrewing.com/products/cold-standard. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://gobrewing.com/pages/non-alcoholic-beer-club and https://gobrewing.com/pages/about have no <h1> headline, so visitors and search engines get no clear main topic.

https://gobrewing.com/pages/cold-standard took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://gobrewing.com/cdn/shop/t/70/assets/blank-1px.gif?v=29996846987912987621791334703.

12 of 50 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 610 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.