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goecm.com website review
Visit site (opens in a new tab)Reviewed 11 November 202625 issues · 82 checks
This review found 25 issues worth fixing on goecm.com, 6 of them high impact, across 82 checks. The most urgent: shopify adds 1.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #10,835 of 109,278 reviewed websitesbeats 86%
- #6,652 of 61,834 online storesbeats 85%
- #6,458 of 56,393 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.0 s |
| Nov 7, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 112 ms |
| May 30, 2026 | 112 ms |
| Jun 6, 2026 | 113 ms |
| Jun 13, 2026 | 117 ms |
| Jun 20, 2026 | 117 ms |
| Jun 27, 2026 | 116 ms |
| Jul 4, 2026 | 114 ms |
| Jul 11, 2026 | 115 ms |
| Jul 18, 2026 | 118 ms |
| Jul 25, 2026 | 117 ms |
| Aug 1, 2026 | 120 ms |
| Aug 8, 2026 | 121 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 124 ms |
| Aug 29, 2026 | 122 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 121 ms |
| Sep 19, 2026 | 121 ms |
| Sep 26, 2026 | 125 ms |
| Oct 3, 2026 | 128 ms |
| Oct 10, 2026 | 129 ms |
| Oct 17, 2026 | 132 ms |
| Oct 24, 2026 | 132 ms |
| Oct 31, 2026 | 129 ms |
| Nov 7, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Shopify adds 1.1 s
1.1 sShopify costs a phone 1.1 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Clarity and richpanel.com and others), adding 1.3 MB and 1.3 s of main-thread time.
Reduce unused JavaScript
910 ms · 352 KiBAbout 352 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 910 ms faster on a phone.
Mobile performance score: 68
68/100Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Main-thread work: 3.6 s
A phone's processor spends 3.6 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,963 HTML elements
The page has 1,963 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 96 KiB6 images could be 96 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 84 KiB13 files are served with short cache lifetimes, so returning visitors download them again (84 KiB).
Reduce unused CSS
150 ms · 51 KiBAbout 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 55 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.8 s
10.8 sYour largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 10.9 s
10.9 sThe page becomes fully interactive after 10.9 s. Good is under 3.8 s.
Speed Index: 5.6 s
5.6 sVisually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 112 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 116 ms
116 msReal visitors wait 116 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 672 ms
672 msReal visitors wait 672 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.097
0.097The layout barely moves while loading (CLS 0.097, good is under 0.1).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 5 ms
5 msScripts block the page for only 5 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.8 MB in 232 requests
2.8 MBYour homepage downloads 2.8 MB in 232 requests on a phone: other files 1.2 MB (94), scripts 951 KiB (94) and images 406 KiB (24). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
GoECM_ECM_Repair_Diesel_ECM.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (44 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.8 g of CO₂ per visit
0.79 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 94.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
173 internal links, 8 external
The homepage links to 173 pages on goecm.com and 8 external pages.
7 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “GoECM offers expert module repair and automotive ECM solutions. Reliable, affordable, and backed by a lifetime warranty…”.
One H1 headline
Your main headline reads: “GoECM”.
Title: 43 characters
Your title is a healthy 43 characters: “Remanufactured ECMs & Module Repair | GoECM”.
Canonical URL set
The canonical URL is https://goecm.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://goecm.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,348 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://goecm.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page points its canonical at the homepage
https://goecm.com/discount/SAVE10 declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
2 pages share a title
/ and https://goecm.com/discount/SAVE10 all use the title “Remanufactured ECMs & Module Repair | GoECM”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page slow to respond
https://goecm.com/discount/SAVE10 took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 136 found) and read each the way a search engine does.
5 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Every page has a meta description
All 1 page that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97184377&Ver=2&mid=a0e89131-55f7-4c6a-9dcc-abf33757aa6f&bo=1&sid=28df8b10dd6511f1af7929214e591c94&vid=28dfa860dd6511f18f86b30afd3e2ec0&vids=1&msclkid=N&pi=918639831&lg.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://obscure-escarpment-2240.herokuapp.com/stylesheets/bcpo-front.css' from origin 'htt…”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
21 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 928 words of copy
The homepage carries about 928 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP ALL”.
16 calls to action
The homepage has 16 calls to action, for example “Shop Diesel ECM”, “Shop Gasoline ECM” and “Shop FICM”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 128 testimonial or review blocks, a star rating and 2 trust badges.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
28 cookies set on arrival
28Opening the homepage sets 28 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at goecm.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Instafeed · Vo Product Options · Judge Me Reviews · Smart Filter Search · Pagefly Ai Page Builder · Searchpie Seo Speed · Smart Product Filters · Year Make Model Advance Search · Essential Icon Badge Banners · Aiod Automatic Discounts · Reputon Google Reviews Widget · hulkapps.com · herokuapp.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on goecm.com, including 11 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.