goodearthproducts.com website review

About 903 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.

22 files are served with short cache lifetimes, so returning visitors download them again (273 KiB).

Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 4.2 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Shopify, Bold Commerce and tidio.co and others), adding 1.9 MB and 746 ms of main-thread time.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

22 images could be 371 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Shopify costs a phone 241 ms of main-thread work and 804 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,750 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

tidio.co costs a phone 106 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

37 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 200 ms faster on a phone.

About 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 180 ms faster on a phone.

Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

9 long tasks block the main thread while loading, the longest for 140 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

7 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 18.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 21.7 s. Good is under 3.8 s.

Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.439 while loading, so content jumps under the reader's thumb. Good is under 0.1.

For real visitors the layout shifts by 0.24 (75th percentile). Good is under 0.1.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 177 ms to 216 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

16 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.3 MB in 296 requests on a phone: scripts 1.8 MB (103), images 1.0 MB (61) and other files 1,015 KiB (102). Under 2 MB keeps phones on slow connections fast.

GED1800_GoodEarthWipes_Mobile_x800.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

3 images are downloaded at several times the size a phone draws them, for example GE_Homepage_Clorox_1200x628_copy_x800.jpg at 1,200 px wide, shown at 335 px. Resized copies would save about 82 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.22 g of CO₂e: 146.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 5 elements on the page fail this check, rated serious by axe-core.

4 tap targets are too small or too close together to hit reliably with a finger.

97 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

13 form fields have no label, so screen readers announce an empty box and autofill guesses.

7 visible links have no text or label, so screen readers cannot say where they go.

ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

Your title is 88 characters, so Google will cut it off around 60: “Cleaning Supplies, Janitorial, Pack & Ship, Health & Safety, Office – GoodEarth Products”.

There are 2 <h1> headlines (“” and “GOODEARTH ESSENTIAL CLEANING PRODUCTS”). One clear main headline is easier for people and search engines.

Your meta description is 317 characters; Google truncates after about 160, so the end of your pitch is cut.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 332 pages on goodearthproducts.com and 7 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://goodearthproducts.com/collections/office-supplies, https://goodearthproducts.com/collections/cleaning-sanitation, https://goodearthproducts.com/collections/food-service, https://goodearthproducts.com/collections/office-furniture, https://goodearthproducts.com/collections/office-machines-tech and https://goodearthproducts.com/collections/eco-friendly and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://goodearthproducts.com/pages/national-parks-promotion has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 172 found) and read each the way a search engine does.

9 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 500 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

Your longest form asks for 10 fields (5 required). Every extra field lowers completion.

The homepage shows no opening hours. If customers visit or call, show when.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,613 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.