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goodeestore.com website review

Visit site (opens in a new tab)Reviewed 12 November 202641 issues · 80 checks

This review found 41 issues worth fixing on goodeestore.com, 18 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.4 sMay 30Jul 251.4 s
Show as table
DateReal-visitor load time (LCP)
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.6 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 25, 20261.4 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of goodeestore.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. goodeestore.com at 2.6 s2.6 s
  2. goodeestore.com at 5.1 s5.1 s
  3. goodeestore.com at 7.7 s7.7 s
  4. goodeestore.com at 10.3 s10.3 s
  5. goodeestore.com at 12.8 s12.8 s
  6. goodeestore.com at 15.4 s15.4 s
  7. goodeestore.com at 18.0 s18.0 s
  8. goodeestore.com at 20.5 s20.5 s

Speed

12 to fix31
  • Reduce unused JavaScript

    2.1 s · 414 KiB

    About 414 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Use efficient cache lifetimes

    2.1 s · 372 KiB

    39 files are served with short cache lifetimes, so returning visitors download them again (372 KiB).

  • Render-blocking requests

    1.9 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Reduce unused CSS

    1.2 s · 188 KiB

    About 188 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Improve image delivery

    1.1 s · 209 KiB

    8 images could be 209 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.1 s

    A phone's processor spends 5.1 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (gsitrix.com, amaicdn.com and Google CDN and others), adding 746 KiB and 958 ms of main-thread time.

  • Legacy JavaScript

    300 ms · 187 KiB

    Polyfills for old browsers add 187 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • gsitrix.com adds 440 ms

    440 ms

    gsitrix.com costs a phone 440 ms of main-thread work and 118 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 421 ms. During a long task the page ignores taps.

  • amaicdn.com adds 230 ms

    230 ms

    amaicdn.com costs a phone 230 ms of main-thread work and 404 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix24
  • Largest Contentful Paint: 12.7 s

    12.7 s

    Your largest element takes 12.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Cumulative Layout Shift: 0.948

    0.948

    The layout shifts by 0.948 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 11.7 s

    11.7 s

    Visually, the page fills in at 11.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 15.9 s

    15.9 s

    The page becomes fully interactive after 15.9 s. Good is under 3.8 s.

  • Total Blocking Time: 399 ms

    399 ms

    Scripts block taps and scrolling for 399 ms in total while the page loads. Good is under 200 ms.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix75
  • Page weight: 3.5 MB in 372 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 372 requests on a phone: scripts 1.1 MB (85), other files 1.1 MB (211) and images 630 KiB (43). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    14 KiB

    1 image is downloaded at several times the size a phone draws it, for example GOODEE_-2_10.jpg at 660 px wide, shown at 189 px. Resized copies would save about 14 KiB.

  • About 1.0 g of CO₂ per visit

    0.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 118.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

8 to fixGoogle 8189
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (59 elements)

    All page content should be contained by landmarks: 59 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 7783
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://goodeestore.com/)”.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 113 internal links, 10 external

    The homepage links to 113 pages on goodeestore.com and 10 external pages.

6 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “Goodee offers Outdoor projectors, mini HD projectors, portable projectors,. Explore Goodee products to share more delig…”.

  • Title: 38 characters

    Your title is a healthy 38 characters: “Goodee Official Store | Mini Projector”.

  • Canonical URL set

    The canonical URL is https://www.goodee-us.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.goodee-us.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (811 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.goodee-us.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix0
  • 10 linked pages are broken

    Your homepage links to https://www.goodee-us.com/products/goodee-yg600-projector, https://www.goodee-us.com/products/goodee-f20, https://www.goodee-us.com/products/w80-wifi-video-projector, https://www.goodee-us.com/products/goodee-yg420-mini-projector, https://www.goodee-us.com/products/goodee-yg220-portable-projector and https://www.goodee-us.com/products/goodee-yg200-pico-projector and 4 others, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

Best practices

3 to fixGoogle 7776
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=17357110&Ver=2&mid=126a4042-d0f6-4daf-9580-2e76c272d659&bo=1&sid=0b881110dec511f1bf3901aee351fa3f&vid=0b884a50dec511f18799595cf0a5e56b&vids=1&msclkid=N&pi=918639831&lg.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “KWKUniJS is not defined”.

2 checks passed
  • Tap targets are thumb-sized

    41 of 47 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 541 words of copy

    The homepage carries about 541 words of visible text.

4 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Register”, “Contact Us” and “Track My Order”.

  • 6 short forms

    6 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 38 testimonial or review blocks, a star rating and 5 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Tag Manager, Microsoft Ads and Yandex Metrica (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at goodeestore.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gempages Builder · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2020.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 41 issues on goodeestore.com, including 18 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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