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goodevas.jp website review

Visit site (opens in a new tab)Reviewed 10 November 202635 issues · 79 checks

This review found 35 issues worth fixing on goodevas.jp, 7 of them high impact, across 79 checks. The most urgent: 3 linked pages are broken. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.5 sJun 6Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.8 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.6 s
Sep 19, 20261.6 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
123 ms106 msJun 20Aug 15109 ms
Show as table
DateReal-visitor tap response (INP)
Jun 20, 2026112 ms
Jun 27, 2026113 ms
Jul 4, 2026121 ms
Jul 11, 2026119 ms
Jul 18, 2026121 ms
Jul 25, 2026113 ms
Aug 1, 2026110 ms
Aug 8, 2026108 ms
Aug 15, 2026109 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of goodevas.jp (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. goodevas.jp at 0.6 s0.6 s
  2. goodevas.jp at 1.3 s1.3 s
  3. goodevas.jp at 1.9 s1.9 s
  4. goodevas.jp at 2.6 s2.6 s
  5. goodevas.jp at 3.2 s3.2 s
  6. goodevas.jp at 3.9 s3.9 s
  7. goodevas.jp at 4.5 s4.5 s
  8. goodevas.jp at 5.2 s5.2 s

Speed

7 to fix79
  • Mobile performance score: 79

    79/100

    Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    400 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

  • Reduce unused CSS

    300 ms · 35 KiB

    About 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    311 KiB

    8 images could be 311 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 954 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,295 HTML elements

    The page has 2,295 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 27 ms

    27 ms

    Shopify costs a phone 27 ms of main-thread work and 528 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and Shopify and others), adding 813 KiB and 269 ms of main-thread time.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 116 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    63 KiB

    About 63 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    37 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (37 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 8.9 s

    8.9 s

    The page becomes fully interactive after 8.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.5 s

    4.5 s

    Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 112 ms to 109 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 665 ms

    665 ms

    Real visitors wait 665 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 84 ms

    84 ms

    Scripts block the page for only 84 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.0 MB in 318 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 318 requests on a phone: images 1.3 MB (56), other files 872 KiB (124) and scripts 617 KiB (124). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    43 KiB

    1 image is downloaded at several times the size a phone draws it, for example montessori-climbing-set-for-toddlers-423476.webp at 356 px wide, shown at 79 px. Resized copies would save about 43 KiB.

  • 1 image in older formats

    1 image (76 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.8 g of CO₂ per visit

    0.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 100.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

7 to fixGoogle 8893
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • All page content should be contained by landmarks (33 elements)

    All page content should be contained by landmarks: 33 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 61 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 8570
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (11 characters)

    Your title is only 11 characters: “Goodevas JP”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Goodevas JP” and “Search”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 66 internal links, 14 external

    The homepage links to 66 pages on goodevas.jp and 14 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://goodevas.jp/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://goodevas.jp/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://goodevas.jp/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (304 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix70
  • 3 linked pages are broken

    Your homepage links to https://goodevas.jp/collections/sale, https://goodevas.jp/collections/for-toddler-1-3-years and https://goodevas.jp/collections/little-kids-ages-3-7, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 5 pages without a meta description

    https://goodevas.jp/collections/montessori-climbing-frames-set-for-childrens, https://goodevas.jp/collections/playgrounds, https://goodevas.jp/collections/swedish-ladder-for-kids, https://goodevas.jp/collections/wooden-kids-chairs and https://goodevas.jp/collections/montessori-wooden-shelves-for-children have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    47 of 54 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 171 words

    The homepage has only about 171 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 9 short forms

    9 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at goodevas.jp, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Triplewhale · Yotpo Product Reviews · Microsoft Clarity · Video App Public · zigpoll.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on goodevas.jp, including 11 speed issues, 6 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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