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goodgamesdirect.com website review

Visit site (opens in a new tab)Reviewed 6 November 202628 issues · 79 checks

This review found 28 issues worth fixing on goodgamesdirect.com, 7 of them high impact, across 79 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.2 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.6 s
Jun 13, 20261.5 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.5 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.6 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.3 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.5 s
Sep 19, 20261.6 s
Sep 26, 20261.5 s
Oct 3, 20261.6 s
Oct 10, 20261.5 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
80 ms62 msMay 16Oct 3177 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202670 ms
May 23, 202671 ms
May 30, 202669 ms
Jun 6, 202669 ms
Jun 13, 202669 ms
Jun 20, 202667 ms
Jun 27, 202670 ms
Jul 4, 202670 ms
Jul 11, 202669 ms
Jul 18, 202670 ms
Jul 25, 202665 ms
Aug 1, 202664 ms
Aug 8, 202666 ms
Aug 15, 202666 ms
Aug 22, 202669 ms
Aug 29, 202670 ms
Sep 5, 202671 ms
Sep 12, 202673 ms
Sep 19, 202678 ms
Sep 26, 202678 ms
Oct 3, 202677 ms
Oct 10, 202676 ms
Oct 17, 202674 ms
Oct 24, 202675 ms
Oct 31, 202677 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of goodgamesdirect.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. goodgamesdirect.com at 0.7 s0.7 s
  2. goodgamesdirect.com at 1.4 s1.4 s
  3. goodgamesdirect.com at 2.0 s2.0 s
  4. goodgamesdirect.com at 2.7 s2.7 s
  5. goodgamesdirect.com at 3.4 s3.4 s
  6. goodgamesdirect.com at 4.1 s4.1 s
  7. goodgamesdirect.com at 4.7 s4.7 s
  8. goodgamesdirect.com at 5.4 s5.4 s

Speed

6 to fix73
  • Render-blocking requests

    1.3 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    350 ms · 576 KiB

    19 images could be 576 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Reduce unused JavaScript

    300 ms · 177 KiB

    About 177 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 69 KiB

    About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 1,605 HTML elements

    The page has 1,605 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    150 ms · 150 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (150 KiB).

  • 6 third-party services on the page

    6 third-party services load with your homepage (boostcommerce.io, squarecdn.com and Shopify and others), adding 362 KiB and 166 ms of main-thread time.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 83 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 500 ms of it running JavaScript. That is comfortably low.

  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 7.5 s

    7.5 s

    Your largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “image”.

  • Time to Interactive: 8.1 s

    8.1 s

    The page becomes fully interactive after 8.1 s. Good is under 3.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 3.5 s

    3.5 s

    Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 70 ms to 77 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 79 ms

    79 ms

    Real visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • Total Blocking Time: 57 ms

    57 ms

    Scripts block the page for only 57 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 2.7 MB in 194 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 194 requests on a phone: images 1.0 MB (22), other files 790 KiB (95) and scripts 502 KiB (49). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    gg-direct-hero-banner_480x.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.8 g of CO₂ per visit

    0.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 90.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8793
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 26 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 99 internal links, 10 external

    The homepage links to 99 pages on goodgamesdirect.com and 10 external pages.

7 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “A great source for tabletop board games, collectible and trading card games! Check out our local gaming stores in India…”.

  • One H1 headline

    Your main headline reads: “Find Your Next Favourite Board Game”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Good Games NA Online Hobby & Gaming Shop – Good Games Direct”.

  • Canonical URL set

    The canonical URL is https://goodgamesdirect.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://goodgamesdirect.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (849 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://goodgamesdirect.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://goodgamesdirect.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://goodgamesdirect.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 12 pages without a meta description

    https://goodgamesdirect.com/collections/all, https://goodgamesdirect.com/collections/magic-the-gathering, https://goodgamesdirect.com/collections/lorcana-tcg, https://goodgamesdirect.com/collections/pokemon, https://goodgamesdirect.com/collections/flesh-and-blood and https://goodgamesdirect.com/collections/other-tcgs and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 9 pages without an H1

    https://goodgamesdirect.com/collections/all, https://goodgamesdirect.com/collections/magic-the-gathering, https://goodgamesdirect.com/collections/lorcana-tcg, https://goodgamesdirect.com/collections/pokemon, https://goodgamesdirect.com/collections/flesh-and-blood and https://goodgamesdirect.com/collections/other-tcgs and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    https://goodgamesdirect.com/pages/stores, https://goodgamesdirect.com/policies/shipping-policy, https://goodgamesdirect.com/policies/refund-policy and https://goodgamesdirect.com/customer_authentication/redirect took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 9 small tap targets

    9 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 25 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 550 words of copy

    The homepage carries about 550 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop” and “Shop Board Games”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop” and “Shop Board Games”.

  • 19 short forms

    19 short forms (1 field at most) are right on the homepage.

Privacy and tracking

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at goodgamesdirect.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Boost Ai Search Filter · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2025.

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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