goodgoddess.com website review

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

18 files are served with short cache lifetimes, so returning visitors download them again (41 KiB).

4 images could be 183 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 22 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

About 11 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

7 third-party services load with your homepage (POWr, Shopify and nfcube.com and others), adding 175 KiB and 114 ms of main-thread time.

1 long task block the main thread while loading, the longest for 55 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 8.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 8.7 s. Good is under 3.8 s.

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.1 MB in 184 requests on a phone: images 930 KiB (18), other files 735 KiB (82) and scripts 322 KiB (60). Under 2 MB keeps phones on slow connections fast.

IMG_1743.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (69 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 70.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h6, h1 → h5 and h3 → h6), which makes the page harder to scan with a screen reader.

Your title is only 20 characters: “Good Goddess Website”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“now on sale!” and “swan house”). One clear main headline is easier for people and search engines.

Your meta description is 309 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 45 pages on goodgoddess.com and 6 external pages.

https://www.goodgoddess.com/products/face-body-silicon-suction-cup-set and https://www.goodgoddess.com/products/lymphatic-body-paddle-for-all-curves all use the title “GG Silicon Suction Cup Set | Good Goddess”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.goodgoddess.com/collections/gg-merch-copy, https://www.goodgoddess.com/collections/body-tools, https://www.goodgoddess.com/collections/food-of-the-goddesses, https://www.goodgoddess.com/collections/the-sock-shop and https://www.goodgoddess.com/collections/gg-merch have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 207 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.