goodhabitskin.com website review

About 404 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

22 files are served with short cache lifetimes, so returning visitors download them again (569 KiB).

48 images could be 2.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Shopify, Dash Hudson and Attentive and others), adding 4.1 MB and 551 ms of main-thread time.

60 KiB could be saved by minifying JavaScript.

Dash Hudson costs a phone 100 ms of main-thread work and 3.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.1 s on main-thread work while loading, 962 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.

6 long tasks block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.

14 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 18.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The first text or image appears after 7.1 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 18.6 s. Good is under 3.8 s.

Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

6 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 6.0 MB in 235 requests on a phone: images 3.8 MB (62), scripts 1.1 MB (46) and other files 879 KiB (104). Under 2 MB keeps phones on slow connections fast.

29 images are downloaded at several times the size a phone draws them, for example 1619027155.59588126778.jpeg at 640 px wide, shown at 88 px. Resized copies would save about 1.8 MB.

33 images (2.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

35 images further down the page (2.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

Holidays_1_640x.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.70 g of CO₂e: 204.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 elements use ARIA attributes their role does not allow, which confuses screen readers.

Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

4 elements hidden from screen readers can still receive keyboard focus.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

8 form fields have no label, so screen readers announce an empty box and autofill guesses.

ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

The homepage links to 69 pages on goodhabitskin.com and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://goodhabitskin.com/products/bright-awake-eye-cream declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and https://goodhabitskin.com/products/bright-awake-eye-cream all use the title “Goodhabit - Clean vegan skincare products that are 100% good”. Search engines can't tell which page to show for a search, so each competes with the others.

https://goodhabitskin.com/collections/candles, https://goodhabitskin.com/collections/glowforit, https://goodhabitskin.com/collections/create-your-calm, https://goodhabitskin.com/collections/glow-from-within and https://goodhabitskin.com/collections/heal-from-the-past have no meta description, so Google writes the search snippet from whatever text it finds.

https://goodhabitskin.com/products/bright-awake-eye-cream has no <h1> headline, so visitors and search engines get no clear main topic.

https://goodhabitskin.com/products/bright-awake-eye-cream took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

3 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://goodhabitskin.com/cdn/shop/t/240/assets/sca.freegift.css?v=62862' because its MIME…”.

1 image is served at too low a resolution for sharp phone screens.

Chrome logged issues while loading the page (“Cookie”).

Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 552 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Mixpanel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.